I am a professional with over 6 years of experience leading digital marketing, eCommerce, and sales projects, driving business expansion globally. I specialize in developing and executing strategies to optimize operations, maximize revenues, and achieve commercial objectives in both B2B and B2C environments. I am skilled at managing multicultural teams, designing digital campaigns, automating processes, and creating outstanding customer experiences. With a practical and results-oriented approach, I am committed to delivering effective and sustainable solutions that foster business growth. I have experience managing social media platforms, Google and Meta Ads campaigns, and building loyal client bases, consistently improving productivity and customer satisfaction across various industries.

I am a professional with over 6 years of experience leading digital marketing, eCommerce, and sales projects, driving business expansion globally. I specialize in developing and executing strategies to optimize operations, maximize revenues, and achieve commercial objectives in both B2B and B2C environments. I am skilled at managing multicultural teams, designing digital campaigns, automating processes, and creating outstanding customer experiences. With a practical and results-oriented approach, I am committed to delivering effective and sustainable solutions that foster business growth. I have experience managing social media platforms, Google and Meta Ads campaigns, and building loyal client bases, consistently improving productivity and customer satisfaction across various industries.

Available to hire

I am a professional with over 6 years of experience leading digital marketing, eCommerce, and sales projects, driving business expansion globally. I specialize in developing and executing strategies to optimize operations, maximize revenues, and achieve commercial objectives in both B2B and B2C environments. I am skilled at managing multicultural teams, designing digital campaigns, automating processes, and creating outstanding customer experiences.

With a practical and results-oriented approach, I am committed to delivering effective and sustainable solutions that foster business growth. I have experience managing social media platforms, Google and Meta Ads campaigns, and building loyal client bases, consistently improving productivity and customer satisfaction across various industries.

See more

Language

Spanish; Castilian
Fluent
German
Advanced
English
Intermediate

Work Experience

Marketing Specialist in Sales, eCommerce and Digital Marketing at Spirit - beauty excellence
January 11, 2030 - Present
Managed the eCommerce for the beauty and wellness industry, launching an online store in four languages (English, German, French, and Spanish) to expand reach into international markets. Oversaw variables such as language, currency, payment platforms, and local regulations to ensure a smooth purchasing experience in each market. Led brand entry into 30 countries (EU, USA), consolidating global presence and strengthening market position. Designed and implemented digital marketing strategies focused on customer acquisition, conversion, and loyalty, increasing recurring clients by over 30% and building a client base exceeding 10,000 customers. Efficiently administered workflows and optimized internal processes to improve productivity and achieve sustainable results. Configured and optimized social media stores (Instagram, Facebook, Pinterest, TikTok) to enhance the shopping experience and facilitate conversions. Managed customer support to ensure an exceptional, personalized buying experi
eCommerce Manager at Biba Bua / Nu Skin Enterprises
January 11, 2030 - Present
Led sales teams across EMEA, LATAM, and North America, optimizing results as a brand distributor. Managed acquisition and retention of thousands of direct customers in 45 countries, strengthening global brand expansion. Executed referral and post-sale follow-up strategies achieving a 60% increase in recurring clients. Developed a proprietary subscription system to drive repeat purchases, customer loyalty, and revenue predictability. Designed and performed cold prospecting strategies via calls and events, accelerating client and affiliate conversions. Positioned products up to €1,000 in highly competitive markets such as Germany, Austria, and Switzerland. Automated sales on Instagram and Facebook, optimizing conversion processes and scaling results. Built and led a multinational sales team, optimizing performance and increasing revenues. Created social media content strategies that positioned the brand and attracted highly qualified prospects. Developed high-value content plans that g
Social Media Manager at Spirit - beauty excellence | Biba Bua | Nu Skin Enterprises
January 11, 2030 - Present
Strategically managed social media platforms including YouTube, Instagram, Facebook, LinkedIn, TikTok, Threads, X, and Pinterest to increase brand visibility and audience engagement. Increased website traffic through SEO content strategies, blogs, and viral content. Implemented storytelling techniques to emotionally connect with followers, fostering higher interaction and loyalty. Adapted content to platform specifications to maximize reach and engagement, significantly increasing community visibility and participation. Implemented bots and automated messages on Instagram, Facebook, and WhatsApp for 24/7 customer support, enhancing client support experience. Managed communities through automated and manual methods, responding to inquiries and offering support to guarantee exceptional customer experiences.

Education

MBA Business Management at EUDE European Business School
January 1, 2018 - January 1, 2019
Master's Degree in Human Resources Management at EUDE European Business School
January 1, 2017 - January 1, 2018
Bachelor's Degree in Environmental Engineering at Universidad Pontificia Bolivariana UPB
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services