CMO at Heise Marketing

Set marketing goals and objectives, - Plan, implement and manage marketing strategy, - Contribute to the overall growth of the company, - Review and manage content marketing strategy, - Determine KPIs for marketing department, - Keep the marketing budget in check, - Track KPIs on a regular basis and present reports, - Work with sales and development and customer success teams, - Create and present the annual marketing plan and strategy, - Use data and reports to make evidence-based decisions, - Analyze company's marketing strategy and suggest improvements, - Stay up to date with the latest technology, - Stay up to date with the latest best practices, - Attend marketing conferences and educational programs, - Design, plan and execute effective marketing campaigns, - Working with Google Ads, Facebook ads, E-Commerce and SEO as well as managing the digital marketing team. - Execute social media marketing / social media campaigns - Product launch and developing pricing - Participating in job interviews and hiring new specialists