Hi, I’m Melinda Darabos, a marketing, PR and project management professional based in Budapest with over a decade of experience helping brands grow through integrated campaigns, digital advertising, and strategic communications. I’ve led roles from freelance marketing to Head of Marketing for Power Life Team, and managed cross-functional teams, partner relations, and events. I am passionate about crafting data-driven strategies, storytelling through PR and social media, and delivering measurable results for B2B and B2C audiences while keeping a friendly, collaborative approach.…

Melinda Darabos

Hi, I’m Melinda Darabos, a marketing, PR and project management professional based in Budapest with over a decade of experience helping brands grow through integrated campaigns, digital advertising, and strategic communications. I’ve led roles from freelance marketing to Head of Marketing for Power Life Team, and managed cross-functional teams, partner relations, and events. I am passionate about crafting data-driven strategies, storytelling through PR and social media, and delivering measurable results for B2B and B2C audiences while keeping a friendly, collaborative approach.…

Available to hire

Hi, I’m Melinda Darabos, a marketing, PR and project management professional based in Budapest with over a decade of experience helping brands grow through integrated campaigns, digital advertising, and strategic communications. I’ve led roles from freelance marketing to Head of Marketing for Power Life Team, and managed cross-functional teams, partner relations, and events.

I am passionate about crafting data-driven strategies, storytelling through PR and social media, and delivering measurable results for B2B and B2C audiences while keeping a friendly, collaborative approach.

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Language

English
Fluent
French
Beginner

Work Experience

Freelancer Marketing/ Project Manager
August 1, 2021 - Present
Planning yearly, monthly, and project marketing strategies. Managing planned campaigns both online and offline. Responsible for content writing, PR articles, and copywriting. Presenting plans and negotiating with clients. Managing social media platforms and reporting after campaigns to evaluate effectiveness.
Marketing Manager at AdSolutions Ltd.
August 31, 2021 - July 23, 2025
Created and implemented yearly and quarterly marketing plans. Managed social media platforms, SEO, and content marketing. Presented to customers and partners, negotiated about the company and products. Planned, organized, and reported online campaigns according to claims. Wrote eDMs and website content. Planned actions and promotions on online platforms, creating new marketing tool formats. Made bids for services.
Senior Sales Account Manager at Funzine Media Group Ltd.
January 31, 2020 - July 23, 2025
Handled sales of media platforms and online services. Created new cooperation contacts and deals to expand the customer base. Prepared contracts and conducted negotiations with clients. Managed projects for direct clients or across agencies including POS campaigns and organizing events/promotions. Created offers and marketing plans according to customers' budgets.
Sales Manager at TV2 Mediagroup Ltd.
July 31, 2019 - July 23, 2025
Managed promotion campaigns from start to finish. Participated in yearly and monthly marketing planning. Conducted post-buy statistics after campaigns. Produced barter cooperation for productions and operations. Delivered presentations and negotiated with new and existing clients. Made offers and tenders to direct clients and agencies. Prepared sponsoration cooperation, presented, and sold media portfolio platforms.
Project Manager at WONDERDUCK Agency Ltd.
January 31, 2018 - July 23, 2025
Oversaw corporate sales division regarding promotions and advertising campaign processes. Managed key account relationships and development. Conducted contract negotiations and order fulfillment. Managed budget responsibilities.
Production Manager at Young& Rubicam Agency Ltd.
July 31, 2016 - July 23, 2025
Managed ATL/BTL and online campaigns. Led key account management across creative divisions and clients. Conducted contract negotiations and presentations. Presented references to new partners and created deals. Provided trainings for supervisors and hostesses on assertive communication to enhance sales success.
Head of Marketing (Remote) at Power Life Team Kft.
January 1, 2025 - October 31, 2025
Developed and implemented the company’s overall marketing strategy; planned, coordinated and analyzed online and offline campaigns; built brand identity (B2B & B2C); managed social media and digital advertising (Facebook, Instagram, Google Ads, etc.); conducted market and competitor analysis; produced sales support materials; managed partnerships with suppliers and agencies; organized promotions, events and product launches; planned budgets and oversaw spend.
Marketing Manager at Eventrend Group Kft.
November 1, 2024 - November 1, 2024
Strategic marketing management for the company group and sub-brands; website editing (WordPress); social media advertising management; content creation for social platforms; designed and implemented Google Ads structures; wrote and edited B2B/B2C newsletters (LeadEngine); contributed to marketing automation implementation; end-to-end project management across group and units; conceptualized and executed new campaigns; reporting based on Meta Business and GA4 migration.
Marketing Manager / Executive Assistant at Planbau Engineering Office Kft.
January 1, 2016 - January 1, 2016
Developed and coordinated annual marketing plans; edited reference and promotional materials (Photoshop, Illustrator); translated and reviewed contracts; supported website editing and maintenance; organized events and invitations via social media; attended conferences and provided interpretation for management; monitored project progress and ensured deadlines; coordinated procurement-related processes.
Junior Controller / Sales Assistant at Johnson & Johnson Kft.
January 1, 2013 - January 1, 2013
Invoicing and bookkeeping in SAP; prepared and presented monthly and quarterly reports; generated reports for the Sales Director; prepared contracts and maintained client relations.

Education

Student at Eötvös Loránd University- Faculty of Law
January 11, 2030 - July 27, 2025
Publishing & Editing (OKJ course) at Hungarian Business Training Academy
January 1, 2014 - January 1, 2016
B.A. in Economics, Tourism and Hospitality at Széchenyi István University, Győr
January 1, 2006 - January 1, 2010
High School Diploma at Árpád Secondary Grammar School, Tatabánya
January 1, 2002 - January 1, 2006

Qualifications

Publishing Editor course, Certified
January 11, 2030 - July 23, 2025
Sales Training
February 1, 2018 - February 28, 2018
Marketing Course
May 1, 2016 - May 31, 2016
Category B driving licence
January 11, 2030 - October 31, 2025

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet, Education
    paper Power Life Team – Marketing Lead Role

    Power Life Team is a fast-growing food and beverage wholesaler, where I work as a Marketing Lead.

    My key responsibilities include:

    Developing and executing strategic marketing plans focused on brand growth and market positioning

    Managing data-driven online marketing campaigns and performance analytics

    Leading rebranding projects and visual identity updates

    Creating and managing newsletter and trade marketing campaigns

    Building and maintaining the brand’s social media presence:

    Facebook: https://www.facebook.com/Powerlife.hu

    Instagram:

    TikTok: https://www.twine.net/signin

    My mission is to strengthen Power Life Team’s reputation as a modern, reliable, and customer-focused wholesaler, effectively engaging both B2B and B2C audiences through innovative marketing strategies.