I’m Linda Frost, a seasoned Art Director and Visual Designer with a strong track record of shaping compelling brand narratives across print, digital, and packaging. With over a decade of experience leading creative strategy for consumer goods, wellness, luxury, and lifestyle brands, I specialize in elevating visual storytelling and delivering high-impact design that drives engagement and sales. I’ve directed multidisciplinary teams, overseen large-scale product launches, and brought clarity and cohesion to brands through thoughtful, detail-oriented execution. Known for my calm under pressure, sharp eye for typography and layout, and ability to manage both the creative vision and the workflow behind it, I bring a strategic, polished, and collaborative approach to every project.…

lindafrost

I’m Linda Frost, a seasoned Art Director and Visual Designer with a strong track record of shaping compelling brand narratives across print, digital, and packaging. With over a decade of experience leading creative strategy for consumer goods, wellness, luxury, and lifestyle brands, I specialize in elevating visual storytelling and delivering high-impact design that drives engagement and sales. I’ve directed multidisciplinary teams, overseen large-scale product launches, and brought clarity and cohesion to brands through thoughtful, detail-oriented execution. Known for my calm under pressure, sharp eye for typography and layout, and ability to manage both the creative vision and the workflow behind it, I bring a strategic, polished, and collaborative approach to every project.…

Available to hire

I’m Linda Frost, a seasoned Art Director and Visual Designer with a strong track record of shaping compelling brand narratives across print, digital, and packaging. With over a decade of experience leading creative strategy for consumer goods, wellness, luxury, and lifestyle brands, I specialize in elevating visual storytelling and delivering high-impact design that drives engagement and sales. I’ve directed multidisciplinary teams, overseen large-scale product launches, and brought clarity and cohesion to brands through thoughtful, detail-oriented execution. Known for my calm under pressure, sharp eye for typography and layout, and ability to manage both the creative vision and the workflow behind it, I bring a strategic, polished, and collaborative approach to every project.

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Education

Bachelor of Fine Arts at Temple University
September 1, 1988 - June 1, 1992
GPA = 3.8

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    uniE621 SlimLiner Hair Dryer Collection: Premium Packaging Design Across a Multi-SKU Product Line
    This packaging series was developed for Cortex Beauty’s SlimLiner turbo-charged hair dryer collection, designed to communicate high-performance innovation with a soft, sophisticated edge. I led the creative direction and packaging design for this multi-SKU system, balancing functional clarity with aspirational appeal. Each variant features a distinctive tonal palette and sleek, minimalist layout that spotlights the product silhouette, accessories, and brand messaging. Subtle metallic accents and soft gradients add depth and femininity while maintaining a clean retail presence. The result is a cohesive, upscale packaging line that elevates shelf impact and reinforces Cortex Beauty’s position in the premium hair tools market.…
    uniE621 Fleurish – Comprehensive Brand Identity, Packaging System & Retail Experience Design
    This project encompassed a full-scale branding and packaging campaign for Fleurish, the first DIY floral design studio concept. I led the creative direction across all touchpoints—from brand identity and packaging to in-store visual merchandising. The vibrant green-and-white color palette, paired with a modular label system, reinforces freshness, creativity, and accessibility, while ensuring strong brand consistency. Designed to scale, the boxed packaging system accommodates a range of seasonal and product-specific SKUs, color-coded for clarity and visual impact. Paired with a retail environment wrapped in organic textures and modern cabinetry, the display turns functional inventory into a compelling brand wall—merging product, identity, and experience into one cohesive narrative.…
    uniE621 Lehrer's Floral - Mother's Day Trifold Brochure Mailer
    Lehrer’s Flowers – Mother’s Day Trifold Brochure Mailer (Cover Design) This promotional mailer was created to celebrate Mother’s Day and showcase Lehrer’s Flowers as a trusted, heartfelt choice for floral gifting. I art directed the cover design with a focus on emotional appeal and elegance, using a close-up photograph of a blooming pink rose to symbolize love, care, and timeless beauty. The typography combines graceful script with strong serif accents, reinforcing both sentiment and brand heritage. Subtle swirls and delicate framing details bring softness to the layout, while a grounded footer with contact info and a “Worldwide Delivery” badge ensures clear messaging and practical reach. This design strikes a balance between classic romance and brand professionalism, making it a compelling front for seasonal customer engagement.…
    uniE621 Lehrer’s Printing & Office Supplies – Trifold Brochure (Interior Design)
    Lehrer’s Printing & Office Supplies – Trifold Brochure (Interior Design) The interior layout of this trifold brochure was designed to communicate the heart of Lehrer’s Printing & Office Supplies: a family-run business grounded in service, tradition, and quality. I art directed the design to balance storytelling with visual texture, using color-blocked sections and carefully selected imagery to reinforce the tactile and technical nature of their services. Informational copy is placed alongside clean typographic treatments, while modern graphic elements—like halftone overlays, color calibration visuals, and old-style typesetting blocks—pay homage to both digital and legacy printing. The result is an engaging, easy-to-read narrative that builds trust while highlighting Lehrer’s decades-long presence in the Denver community.…
    uniE621 Lehrer’s Printing & Office Supplies – Trifold Brochure (Exterior Design)
    Lehrer’s Printing & Office Supplies – Trifold Brochure (Exterior Design) This professionally designed trifold brochure exterior was created to reflect Lehrer’s Printing & Office Supplies as a reliable, full-service commercial print provider. I art directed and designed the layout to balance informative content with visual clarity—highlighting key offerings like equipment capabilities, pricing tiers, and delivery services. The design uses a clean grid, bold color blocks, and contrasting typography to organize service options, while subtle graphic flourishes (like the pencil detail and equipment photography) convey craftsmanship and technical expertise. The exterior layout invites engagement at a glance, functioning as both a promotional tool and quick-reference guide for business clients across metro Denver and beyond.…
    uniE621 Field of Flowers Vehicle Wrap Design
    Field of Flowers – Vehicle Wrap Design This branded vehicle wrap was designed to bring Field of Flowers’ fresh, botanical identity to life on the move. I art directed and created the full wrap concept, using oversized floral illustrations and a vibrant green palette to reflect the company’s lush product offering and cheerful tone. The clean, modern typography paired with playful organic elements ensures immediate visual recognition and brand recall, whether the vehicle is on the road or parked curbside. Functioning as both advertising and mobile brand reinforcement, this design captures the essence of Field of Flowers—bold, beautiful, and blooming with personality.…
    uniE621 The FlowerBar Branding Campaign
    The FlowerBar – Branding & Packaging Campaign This branding campaign for The FlowerBar brought a fresh, gallery-inspired aesthetic to the floral gifting space. I led the art direction and packaging design for an entire suite of color-coded floral box collections, each named after iconic artists such as Matisse, Monet, Renoir, Van Gogh, Klimt, and Dali. The design system balanced elegance and accessibility, using minimalist typography, clean layouts, and color stories tailored to each collection. Consistent structural design and prominent branding ensured a strong visual impact both in-store and online. This cohesive packaging line elevated the product experience while reinforcing The FlowerBar’s identity as a boutique, design-forward floral brand.…
    uniE621 FloraChain Infographic Design
    FloraChain – Infographic Design This infographic was created to visually articulate FloraChain’s mission to unify all sectors of the global floral industry through a blockchain-powered ecosystem. I art directed and designed the graphic to function as both a marketing and educational tool, simplifying a complex, multi-channel system into a clear, elegant visual. The eight-petal structure symbolizes the interconnected elements of the floral supply chain—ranging from breeders and growers to consumers and logistics. Using a palette of harmonious greens, clean iconography, and concise text, the design emphasizes clarity, trust, and innovation. It effectively communicates FloraChain’s value proposition while maintaining brand consistency and visual sophistication.…
    uniE621 "Willow" WordPress Website Design
    Willow Floral – Responsive WordPress Website Design This elegant, fully responsive WordPress website was designed for Willow Floral, a boutique floral studio specializing in high-end arrangements for events and everyday gifting. I art directed and designed the entire user experience, focusing on simplicity, softness, and emotional connection. The minimalist layout allows lush floral imagery to take center stage, while intuitive navigation ensures ease of use across all devices. The palette of blush tones and crisp white space creates a serene, editorial feel that reinforces the brand’s refined, romantic aesthetic. Built on WordPress for client-friendly management, the site balances beauty with usability, making it both visually impactful and functionally seamless.…
    uniE621 3-Barrel Waver ~ Cortex Beauty
    Fahrenheit Trionda 3-Barrel Styler – Packaging Design This premium packaging system was designed to elevate the Fahrenheit Trionda—a triple-barrel professional styling tool known for creating effortless, voluminous waves. I art directed the entire visual presentation, blending sleek geometry with modern sophistication to reflect the product’s high-performance quality and salon-grade appeal. The use of a black-on-black hexagonal pattern evokes precision and structure, while the metallic copper accents add warmth and luxury. Clear product photography and refined typography ensure shelf impact and easy consumer recognition. This packaging solution balances boldness with beauty, effectively supporting both retail visibility and brand trust.…
    paper Portfolio of Work

    Linda Frost Design is a multidisciplinary creative studio led by Linda Frost, a seasoned Art Director and Graphic Designer with over 30 years of experience. The portfolio at https://www.twine.net/signin showcases a diverse range of work that bridges creativity and technology, reflecting a deep understanding of brand storytelling across various mediums.

    Key Highlights of the Portfolio:
    • Packaging Design: Linda has crafted packaging solutions for gourmet food products, beverages, and retail items, with designs featured in major retailers like Target, Walmart, Sam’s Club, and Costco. 
    • Brand Identity: The portfolio includes comprehensive branding projects, encompassing logo design, corporate identity packages, and style guides for clients such as Paramount Pictures, Discovery Channel, and MGM. 
    • Print and Promotional Materials: From brochures and catalogs to direct mail and promotional kits, Linda’s print designs are tailored to enhance brand visibility and engagement.
    • Digital Media: The work extends to digital platforms, featuring responsive website designs and online marketing materials that align with contemporary digital trends.

    Linda’s approach is characterized by a meticulous attention to detail, a commitment to cohesive brand narratives, and the ability to translate complex ideas into visually compelling designs. Her portfolio reflects a blend of strategic thinking and creative execution, making her work resonate across various industries and audiences.

    For a comprehensive view of her projects and to explore the full range of her design capabilities, visit https://www.twine.net/signin

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