Lindsey Quesnel

Develop packaging, digital assets and product for the small animal and bird categories, focusing on consumables and accessories. Provide art direction on packaging, digital, and in-store navigation assets to ensure brand standards are maintained and tell a cohesive story through omnichannel marketing. Partner with formulation, quality, and regulatory teams to uphold accurate compliance and labeling standards for all launches, ensuring our products maintain top pet health standards. Collaborate cross-functionally with marketing, merchandising, photography, and content teams to align packaging design with product positioning and digital campaign creative. Conduct market and competitive research regularly to inform design decisions, material choices, and brand storytelling within key product categories.

Designed packaging for PetSmart proprietary brands across multiple categories; consumables, care and accessories, hardgoods, and seasonal programs. Designed custom icons, illustrations, and supporting visual elements to strengthen brand recognition and enhance on-pack communication. Prepared final packaging files for production, collaborating with manufacturers and print vendors to ensure color accuracy, structural alignment, and prepress readiness. Created packaging mockups, presentation materials, and Epson proofs to support leadership reviews and visualize final shelf presence. Managed packaging asset libraries and organized production files, improving efficiency and version control across multiple SKUs and product launches. Provided art direction for on-pack photography and retouching, ensuring imagery supported brand standards and product storytelling.

Designed packaging for multiple brands within the business; The First Years, Boon, Lamaze, and JJ Cole. Focusing on toddler feeding and bath categories. Developed brand style guides and maintained brand consistency across various packaging systems. Identified opportunities to elevate packaging through improved materials, dielines, and visual hierarchy to better connect with target consumers. Managed multiple packaging design projects simultaneously in a fast-paced retail environment, balancing tight production timelines and cross-functional feedback.