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I'm a creative branding and packaging professional with 10+ years of experience in the CPG industry, turning concepts into packaging and product designs that stand out on shelves. I love turning ideas into tangible, beautiful experiences and collaborating across teams to bring brands to life. I've led growth through launching PetSmart's seasonal collections, driving cohesive storytelling across packaging, digital assets, and in-store experiences. I stay inspired by everyday packaging and aim to create designs that are both aesthetically pleasing and practically effective for customers.…I'm a creative branding and packaging professional with 10+ years of experience in the CPG industry, turning concepts into packaging and product designs that stand out on shelves. I love turning ideas into tangible, beautiful experiences and collaborating across teams to bring brands to life. I've led growth through launching PetSmart's seasonal collections, driving cohesive storytelling across packaging, digital assets, and in-store experiences. I stay inspired by everyday packaging and aim to create designs that are both aesthetically pleasing and practically effective for customers.

Lindsey Quesnel

Brand Designer, Graphic Designer, Copywriter, +4

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I'm a creative branding and packaging professional with 10+ years of experience in the CPG industry, turning concepts into packaging and product designs that stand out on shelves. I love turning ideas into tangible, beautiful experiences and collaborating across teams to bring brands to life. I've led growth through launching PetSmart's seasonal collections, driving cohesive storytelling across packaging, digital assets, and in-store experiences. I stay inspired by everyday packaging and aim to create designs that are both aesthetically pleasing and practically effective for customers.…I'm a creative branding and packaging professional with 10+ years of experience in the CPG industry, turning concepts into packaging and product designs that stand out on shelves. I love turning ideas into tangible, beautiful experiences and collaborating across teams to bring brands to life. I've led growth through launching PetSmart's seasonal collections, driving cohesive storytelling across packaging, digital assets, and in-store experiences. I stay inspired by everyday packaging and aim to create designs that are both aesthetically pleasing and practically effective for customers.

Available to hire

I’m a creative branding and packaging professional with 10+ years of experience in the CPG industry, turning concepts into packaging and product designs that stand out on shelves. I love turning ideas into tangible, beautiful experiences and collaborating across teams to bring brands to life.

I’ve led growth through launching PetSmart’s seasonal collections, driving cohesive storytelling across packaging, digital assets, and in-store experiences. I stay inspired by everyday packaging and aim to create designs that are both aesthetically pleasing and practically effective for customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Associate Brand Manager at PetSmart

August 1, 2024 - Present

Develop packaging, digital assets and product for the small animal and bird categories, focusing on consumables and accessories. Provide art direction on packaging, digital, and in-store navigation assets to ensure brand standards are maintained and tell a cohesive story through omnichannel marketing. Partner with formulation, quality, and regulatory teams to uphold accurate compliance and labeling standards for all launches, ensuring our products maintain top pet health standards. Collaborate cross-functionally with marketing, merchandising, photography, and content teams to align packaging design with product positioning and digital campaign creative. Conduct market and competitive research regularly to inform design decisions, material choices, and brand storytelling within key product categories.

Senior Packaging Designer at PetSmart

March 1, 2019 - August 31, 2024

Designed packaging for PetSmart proprietary brands across multiple categories; consumables, care and accessories, hardgoods, and seasonal programs. Designed custom icons, illustrations, and supporting visual elements to strengthen brand recognition and enhance on-pack communication. Prepared final packaging files for production, collaborating with manufacturers and print vendors to ensure color accuracy, structural alignment, and prepress readiness. Created packaging mockups, presentation materials, and Epson proofs to support leadership reviews and visualize final shelf presence. Managed packaging asset libraries and organized production files, improving efficiency and version control across multiple SKUs and product launches. Provided art direction for on-pack photography and retouching, ensuring imagery supported brand standards and product storytelling.

Packaging Designer at Tomy International

August 1, 2015 - March 31, 2019

Designed packaging for multiple brands within the business; The First Years, Boon, Lamaze, and JJ Cole. Focusing on toddler feeding and bath categories. Developed brand style guides and maintained brand consistency across various packaging systems. Identified opportunities to elevate packaging through improved materials, dielines, and visual hierarchy to better connect with target consumers. Managed multiple packaging design projects simultaneously in a fast-paced retail environment, balancing tight production timelines and cross-functional feedback.