Available to hire
Senior Product Designer and Lead with 19+ years building products people love that work for the business. I specialise in design systems, product discovery, and empowered product teams — often stepping into the strategic and operational gaps between design, product, and engineering. Regardless of title.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Independent Product & Design Consultant at Self-Employed, Hong Kong
April 1, 2025 - PresentDelivered selective freelance product and design projects, focusing on usability and rapid iteration. Achieved an average 6.7/7 usability score and expanded expertise in AI, product leadership, strategy, and coding.
Senior Product Designer (Lead / Staff) (IC) at Currenxie
October 1, 2021 - April 30, 2025HK$3.5M+ (US$450K) saved annually; 6,200 hrs/year recovered; 25% faster delivery; 4.6:1 WCAG-compliant design system. 81% completion, 15s median time for core flow redesign. 90% reduction in manual work and CS tickets due to localisation and compliance fixes. Championed product teams, established a product council, mentored designers, and improved alignment via Productboard, Pendo, Notion, and AI. Built and led hiring, sprint 0, PM/PD workflows, governance, and DS ops. Discovery, full-cycle design, copy, partial PM. Research, workshops, org design.
Senior Product Designer (Lead / Staff) at Currenxie
October 1, 2021 - April 1, 2025HK$3.5M+ (US$450K) saved annually, 6,200 hrs/year recovered, 25% faster delivery, 4.6:1+ WCAG — design system (Figma, Tokens Studio, sync w/ code). 81% completion, 15s median time—core flow redesign backed by research. 90% reduction in manual work and CS tickets—localisation + compliance fix. Championed product teams, mindset, established product council. Led and mentored designers. Improved alignment via Productboard, Pendo, Notion, AI. Built and led: hiring, sprint 0, PM/PD workflow, 1:1s, governance, DS ops. Discovery, full-cycle design, copy, partial PM. Research, workshops, org design.
Senior Product Designer (Lead / Staff, IC) at Currenxie
October 1, 2021 - April 1, 2025HK/EU sales-led B2B SaaS scale-up (cross-border payments & cards) serving APAC and EU. Led design system development (Figma, Tokens Studio) with code-sync, enabling faster delivery and better WCAG compliance; improved core flows and reduced manual workload through localization and compliance fixes; established a design council and mentored designers.
Independent Product Design Consultant at Self-Employed, Hong Kong
February 1, 2020 - August 1, 2021Discovery, research, design, and design systems for clients across HK, SG, and APAC.
Independent Product Design Consultant at Hong Kong / Remote
February 1, 2020 - August 1, 2021Discovery, research, design, and design systems for clients across HK, SG, and APAC.
Senior Product Designer (IC) at TenX (now Mimo)
December 1, 2018 - January 1, 2020Crypto B2C wallet & cards startup; contributed to product design for wallets, cards, and related experiences within a crypto-first ecosystem.
Product Designer (Lead) at Asia Finance Golden Equator
August 1, 2017 - December 1, 2018B2B/B2C VC-run startup (financial site & investment platform). Markets: SG, APAC. 5x page views; product pivot; led full-cycle design, design system, discovery; oversaw 3 products; temporarily filled PM roles; managed risks, ops, designers, outsourcing.
Product Designer Lead (M) at TenX (now Mimo)
August 1, 2017 - December 1, 2018Led product design across multiple verticals; helped establish design systems and scalable design practices for a growing crypto product suite.
Product Designer (Lead) at Asia Finance Golden Equator, Singapore
August 1, 2016 - August 31, 2017B2B/B2C VC-run startup (financial site & investment platform). Markets: SG, APAC. 5x page views driven by research and data-driven design; design system; product pivot; oversaw 3 products; managed risks, ops, designers, and outsourcing; temporarily filled PM roles.
Senior Product Designer (IC) at Asia Finance Golden Equator
August 1, 2016 - August 1, 2017Fintech-focused design contributions in a Singapore-based environment; led fintech product design and delivery on-site.
Product Designer (Lead) at MoneyHero Group, Hong Kong
December 1, 2015 - August 31, 2016HK sales-led B2C fintech comparison site. HK$3M+ saved; 90% design consistency via design system; 15% mobile and 10% desktop conversion increases; 3x page load speed; saved hours daily for PD+Dev by moving from AI+redlining to Sketch + Zeplin. Oversaw 15+ verticals. Led and coached 3 designers.
Product Designer (Lead) at MoneyHero Group
December 1, 2015 - August 1, 2016HK-based B2C financial comparison site. HK$3M+ saved, 90% design consistency via design system. 15% mobile, 10% desktop conversion increase; 3x page load speed; 10x efficiency; saved hours daily for PD+Dev by moving to Sketch + Zeplin. Oversaw 15+ verticals; Led and coached 3 designers.
Product Designer Lead at MoneyHero Group
December 1, 2015 - August 1, 2016Hong Kong-based B2C financial comparison site; led design systems, improved conversions, and supervised cross-functional teams across 15+ verticals.
Interaction Design & Graphic Design at Blue Fountain Media (US)
September 1, 2015 - December 31, 2015US-based digital agency serving Fortune 1000 clients. Created responsive web, style guides, libraries. Clients included Exhale, Girl Scouts NY, Capezio.
Interaction Designer at Blue Fountain Media
September 1, 2015 - December 1, 2015US top NY digital agency; responsive web, style guides, libraries; clients include Exhale, Girl Scouts NY, Capezio.
Interaction Design & Graphic Design at Blue Fountain Media
September 1, 2015 - December 31, 2015US-based digital agency; created responsive web solutions, style guides, and libraries for Fortune 1000 clients.
Senior Interaction Designer (Acting Team Lead) at Big Four (NDA), US
January 1, 2013 - September 30, 2015US-based sales-led professional services MNC. Designed web and mobile solutions for B2B products: Intranet, Price Advisory, M&A, AERS. On-site leadership with cross-functional teams.
Senior Interaction Designer (Acting Team Lead) at Big Four (NDA)
January 1, 2013 - September 1, 2015Remote role driving UX for enterprise solutions; acting team lead for multiple projects.
Graphic, Digital, and Interaction Designer at Freelance & Agencies
January 1, 2006 - January 1, 2013Managed and designed for web, POS, outdoor, and print across clients including BDO, Adobe, etc.
Graphic, Digital, and Interaction Design at Freelance & Agencies
January 1, 2006 - January 1, 2013Freelance & agencies work across web, POS, outdoor, print.
Interaction Design & Graphic Design at Freelance & Agencies
January 1, 2006 - January 1, 2013Freelance and agency work across web, POS, outdoor, and print media; delivered multiple client projects with focus on UX and visual design.
Education
Interaction Design Specialization at UC San Diego (Coursera)
January 1, 2022 - March 9, 2026UX Master Specialization at Nielsen Norman Group
January 1, 2017 - January 1, 2022UX Design Specialization at Google (Coursera)
January 1, 2021 - March 9, 2026Innovative Entrepreneurship Specialisation at University of Maryland (Coursera)
January 1, 2025 - March 9, 2026Product Certificates at Pendo (Online)
January 1, 2022 - January 1, 2025Interaction Design Specialization at UC San Diego (Coursera)
January 1, 2022 - January 1, 2022UX Master Specialization at Nielsen Norman Group
January 1, 2017 - January 1, 2022UX Design Specialization at Google (Coursera)
January 1, 2021 - January 1, 2021Building Products Customers Love at Silicon Valley Product Group
January 1, 2017 - January 1, 2022Innovative Entrepreneurship Specialization at University of Maryland (Coursera)
January 1, 2025 - January 1, 2025Mind the Product Certificates (Product Discovery, Product Management, Product-Led, AI for Product Management, Radical Product Thinking) at Mind the Product
January 11, 2030 - March 9, 2026Product Certifications (Pendo) at Pendo
January 1, 2022 - January 1, 2025Interaction Design Specialization at UC San Diego (Coursera)
January 1, 2022 - December 31, 2022UX Master Specialization at Nielsen Norman Group
January 1, 2017 - January 1, 2022UX Design Specialization at Google (Coursera)
January 1, 2021 - December 31, 2021Innovative Entrepreneurship Specialisation at University of Maryland (Coursera)
January 1, 2025 - January 1, 2025Mind The Product Certifications at Mind The Product / Pendo
January 1, 2022 - January 1, 2025Qualifications
Product Certificates: Product Discovery
January 1, 2022 - January 1, 2025Product Certificates: Product Management
January 1, 2022 - January 1, 2025Product Certificates: Product-Led Growth
January 1, 2022 - January 1, 2025Product Certificates: AI for Product Management
January 1, 2022 - January 1, 2025Product Certificates: Radical Product Thinking
January 1, 2022 - January 1, 2025UX Master Specialization
January 1, 2017 - January 1, 2022Interaction Design Specialization
January 1, 2022 - January 1, 2022UX Design Specialization
January 1, 2021 - January 1, 2021Building Products Customers Love
January 1, 2017 - January 1, 2022Innovative Entrepreneurship Specialization
January 1, 2025 - January 1, 2025Mind the Product Certificates (Product Discovery, Product Management, Product-Led, AI for Product Management, Radical Product Thinking)
January 11, 2030 - March 9, 2026Product Certifications (Pendo)
January 1, 2022 - January 1, 2025Interaction Design Specialization
January 1, 2022 - December 31, 2022UX Master Specialization
January 1, 2017 - January 1, 2022UX Design Specialization
January 1, 2021 - December 31, 2021Innovative Entrepreneurship Specialisation
January 1, 2025 - January 1, 2025Mind The Product Certifications
January 1, 2022 - January 1, 2025Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
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