Available to hire
Senior Product Designer and Lead with 19+ years building products people love that work for the business. I specialise in design systems, product discovery, and empowered product teams — often stepping into the strategic and operational gaps between design, product, and engineering. Regardless of title.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Independent Product & Design Consultant at Self-Employed, Hong Kong
April 1, 2025 - PresentDelivered selective freelance product and design projects, focusing on usability and rapid iteration. Achieved an average 6.7/7 usability score and expanded expertise in AI, product leadership, strategy, and coding.
Senior Product Designer (Lead / Staff, IC) at Currenxie
October 1, 2021 - April 1, 2025HK/EU sales-led B2B SaaS scale-up (cross-border payments & cards) serving APAC and EU. Led design system development (Figma, Tokens Studio) with code-sync, enabling faster delivery and better WCAG compliance; improved core flows and reduced manual workload through localization and compliance fixes; established a design council and mentored designers.
Independent Product Design Consultant at Hong Kong / Remote
February 1, 2020 - August 1, 2021Discovery, research, design, and design systems for clients across HK, SG, and APAC.
Senior Product Designer (IC) at TenX (now Mimo)
December 1, 2018 - January 1, 2020Crypto B2C wallet & cards startup; contributed to product design for wallets, cards, and related experiences within a crypto-first ecosystem.
Product Designer Lead (M) at TenX (now Mimo)
August 1, 2017 - December 1, 2018Led product design across multiple verticals; helped establish design systems and scalable design practices for a growing crypto product suite.
Senior Product Designer (IC) at Asia Finance Golden Equator
August 1, 2016 - August 1, 2017Fintech-focused design contributions in a Singapore-based environment; led fintech product design and delivery on-site.
Product Designer Lead at MoneyHero Group
December 1, 2015 - August 1, 2016Hong Kong-based B2C financial comparison site; led design systems, improved conversions, and supervised cross-functional teams across 15+ verticals.
Interaction Design & Graphic Design at Blue Fountain Media
September 1, 2015 - December 31, 2015US-based digital agency; created responsive web solutions, style guides, and libraries for Fortune 1000 clients.
Senior Interaction Designer (Acting Team Lead) at Big Four (NDA)
January 1, 2013 - September 1, 2015Remote role driving UX for enterprise solutions; acting team lead for multiple projects.
Interaction Design & Graphic Design at Freelance & Agencies
January 1, 2006 - January 1, 2013Freelance and agency work across web, POS, outdoor, and print media; delivered multiple client projects with focus on UX and visual design.
Senior Product Designer (Lead / Staff) at Currenxie
October 1, 2021 - April 1, 2025HK$3.5M+ (US$450K) saved annually, 6,200 hrs/year recovered, 25% faster delivery, 4.6:1+ WCAG — design system (Figma, Tokens Studio, sync w/ code). 81% completion, 15s median time—core flow redesign backed by research. 90% reduction in manual work and CS tickets—localisation + compliance fix. Championed product teams, mindset, established product council. Led and mentored designers. Improved alignment via Productboard, Pendo, Notion, AI. Built and led: hiring, sprint 0, PM/PD workflow, 1:1s, governance, DS ops. Discovery, full-cycle design, copy, partial PM. Research, workshops, org design.
Independent Product Design Consultant at Self-Employed, Hong Kong
February 1, 2020 - August 1, 2021Discovery, research, design, and design systems for clients across HK, SG, and APAC.
Product Designer (Lead) at Asia Finance Golden Equator
August 1, 2017 - December 1, 2018B2B/B2C VC-run startup (financial site & investment platform). Markets: SG, APAC. 5x page views; product pivot; led full-cycle design, design system, discovery; oversaw 3 products; temporarily filled PM roles; managed risks, ops, designers, outsourcing.
Product Designer (Lead) at MoneyHero Group
December 1, 2015 - August 1, 2016HK-based B2C financial comparison site. HK$3M+ saved, 90% design consistency via design system. 15% mobile, 10% desktop conversion increase; 3x page load speed; 10x efficiency; saved hours daily for PD+Dev by moving to Sketch + Zeplin. Oversaw 15+ verticals; Led and coached 3 designers.
Interaction Designer at Blue Fountain Media
September 1, 2015 - December 1, 2015US top NY digital agency; responsive web, style guides, libraries; clients include Exhale, Girl Scouts NY, Capezio.
Graphic, Digital, and Interaction Design at Freelance & Agencies
January 1, 2006 - January 1, 2013Freelance & agencies work across web, POS, outdoor, print.
Senior Product Designer (Lead / Staff) (IC) at Currenxie
October 1, 2021 - April 30, 2025HK$3.5M+ (US$450K) saved annually; 6,200 hrs/year recovered; 25% faster delivery; 4.6:1 WCAG-compliant design system. 81% completion, 15s median time for core flow redesign. 90% reduction in manual work and CS tickets due to localisation and compliance fixes. Championed product teams, established a product council, mentored designers, and improved alignment via Productboard, Pendo, Notion, and AI. Built and led hiring, sprint 0, PM/PD workflows, governance, and DS ops. Discovery, full-cycle design, copy, partial PM. Research, workshops, org design.
Product Designer (Lead) at Asia Finance Golden Equator, Singapore
August 1, 2016 - August 31, 2017B2B/B2C VC-run startup (financial site & investment platform). Markets: SG, APAC. 5x page views driven by research and data-driven design; design system; product pivot; oversaw 3 products; managed risks, ops, designers, and outsourcing; temporarily filled PM roles.
Product Designer (Lead) at MoneyHero Group, Hong Kong
December 1, 2015 - August 31, 2016HK sales-led B2C fintech comparison site. HK$3M+ saved; 90% design consistency via design system; 15% mobile and 10% desktop conversion increases; 3x page load speed; saved hours daily for PD+Dev by moving from AI+redlining to Sketch + Zeplin. Oversaw 15+ verticals. Led and coached 3 designers.
Interaction Design & Graphic Design at Blue Fountain Media (US)
September 1, 2015 - December 31, 2015US-based digital agency serving Fortune 1000 clients. Created responsive web, style guides, libraries. Clients included Exhale, Girl Scouts NY, Capezio.
Senior Interaction Designer (Acting Team Lead) at Big Four (NDA), US
January 1, 2013 - September 30, 2015US-based sales-led professional services MNC. Designed web and mobile solutions for B2B products: Intranet, Price Advisory, M&A, AERS. On-site leadership with cross-functional teams.
Graphic, Digital, and Interaction Designer at Freelance & Agencies
January 1, 2006 - January 1, 2013Managed and designed for web, POS, outdoor, and print across clients including BDO, Adobe, etc.
Education
Interaction Design Specialization at UC San Diego (Coursera)
January 1, 2022 - March 9, 2026UX Master Specialization at Nielsen Norman Group
January 1, 2017 - January 1, 2022UX Design Specialization at Google (Coursera)
January 1, 2021 - March 9, 2026Innovative Entrepreneurship Specialisation at University of Maryland (Coursera)
January 1, 2025 - March 9, 2026Product Certificates at Pendo (Online)
January 1, 2022 - January 1, 2025Interaction Design Specialization at UC San Diego (Coursera)
January 1, 2022 - January 1, 2022UX Master Specialization at Nielsen Norman Group
January 1, 2017 - January 1, 2022UX Design Specialization at Google (Coursera)
January 1, 2021 - January 1, 2021Building Products Customers Love at Silicon Valley Product Group
January 1, 2017 - January 1, 2022Innovative Entrepreneurship Specialization at University of Maryland (Coursera)
January 1, 2025 - January 1, 2025Mind the Product Certificates (Product Discovery, Product Management, Product-Led, AI for Product Management, Radical Product Thinking) at Mind the Product
January 11, 2030 - March 9, 2026Product Certifications (Pendo) at Pendo
January 1, 2022 - January 1, 2025Interaction Design Specialization at UC San Diego (Coursera)
January 1, 2022 - December 31, 2022UX Master Specialization at Nielsen Norman Group
January 1, 2017 - January 1, 2022UX Design Specialization at Google (Coursera)
January 1, 2021 - December 31, 2021Innovative Entrepreneurship Specialisation at University of Maryland (Coursera)
January 1, 2025 - January 1, 2025Mind The Product Certifications at Mind The Product / Pendo
January 1, 2022 - January 1, 2025Qualifications
Product Certificates: Product Discovery
January 1, 2022 - January 1, 2025Product Certificates: Product Management
January 1, 2022 - January 1, 2025Product Certificates: Product-Led Growth
January 1, 2022 - January 1, 2025Product Certificates: AI for Product Management
January 1, 2022 - January 1, 2025Product Certificates: Radical Product Thinking
January 1, 2022 - January 1, 2025UX Master Specialization
January 1, 2017 - January 1, 2022Interaction Design Specialization
January 1, 2022 - January 1, 2022UX Design Specialization
January 1, 2021 - January 1, 2021Building Products Customers Love
January 1, 2017 - January 1, 2022Innovative Entrepreneurship Specialization
January 1, 2025 - January 1, 2025Mind the Product Certificates (Product Discovery, Product Management, Product-Led, AI for Product Management, Radical Product Thinking)
January 11, 2030 - March 9, 2026Product Certifications (Pendo)
January 1, 2022 - January 1, 2025Interaction Design Specialization
January 1, 2022 - December 31, 2022UX Master Specialization
January 1, 2017 - January 1, 2022UX Design Specialization
January 1, 2021 - December 31, 2021Innovative Entrepreneurship Specialisation
January 1, 2025 - January 1, 2025Mind The Product Certifications
January 1, 2022 - January 1, 2025Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
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