Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Lindsay Willard, a Creative Director who champions cohesive design that drives brand recognition and customer engagement. I collaborate across marketing, product, and analytics to develop brand narratives and visually compelling experiences for B2B and B2C audiences in fintech, financial services, and consumer campaigns. I also mentor creative talent and foster cooperative, high-performing teams. My approach aligns brand strategy with performance, leveraging data-driven insights to optimize campaigns across digital, print, events, and customer journeys. I enjoy partnering with cross-functional teams and senior leadership to deliver consistent, scalable design that supports business goals and elevates the customer experience.…Hi, I’m Lindsay Willard, a Creative Director who champions cohesive design that drives brand recognition and customer engagement. I collaborate across marketing, product, and analytics to develop brand narratives and visually compelling experiences for B2B and B2C audiences in fintech, financial services, and consumer campaigns. I also mentor creative talent and foster cooperative, high-performing teams. My approach aligns brand strategy with performance, leveraging data-driven insights to optimize campaigns across digital, print, events, and customer journeys. I enjoy partnering with cross-functional teams and senior leadership to deliver consistent, scalable design that supports business goals and elevates the customer experience.

Lindsay Willard

Creative Director, Graphic Designer, Art Director, +2





Hi, I’m Lindsay Willard, a Creative Director who champions cohesive design that drives brand recognition and customer engagement. I collaborate across marketing, product, and analytics to develop brand narratives and visually compelling experiences for B2B and B2C audiences in fintech, financial services, and consumer campaigns. I also mentor creative talent and foster cooperative, high-performing teams. My approach aligns brand strategy with performance, leveraging data-driven insights to optimize campaigns across digital, print, events, and customer journeys. I enjoy partnering with cross-functional teams and senior leadership to deliver consistent, scalable design that supports business goals and elevates the customer experience.…Hi, I’m Lindsay Willard, a Creative Director who champions cohesive design that drives brand recognition and customer engagement. I collaborate across marketing, product, and analytics to develop brand narratives and visually compelling experiences for B2B and B2C audiences in fintech, financial services, and consumer campaigns. I also mentor creative talent and foster cooperative, high-performing teams. My approach aligns brand strategy with performance, leveraging data-driven insights to optimize campaigns across digital, print, events, and customer journeys. I enjoy partnering with cross-functional teams and senior leadership to deliver consistent, scalable design that supports business goals and elevates the customer experience.

Available to hire

Hi, I’m Lindsay Willard, a Creative Director who champions cohesive design that drives brand recognition and customer engagement. I collaborate across marketing, product, and analytics to develop brand narratives and visually compelling experiences for B2B and B2C audiences in fintech, financial services, and consumer campaigns. I also mentor creative talent and foster cooperative, high-performing teams.

My approach aligns brand strategy with performance, leveraging data-driven insights to optimize campaigns across digital, print, events, and customer journeys. I enjoy partnering with cross-functional teams and senior leadership to deliver consistent, scalable design that supports business goals and elevates the customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Graphic Design at COLUMBIA THREADNEEDLE INVESTMENTS

January 1, 2021 - January 1, 2024

Lead designer within internal advertising agency for North America, partnering with London office for EMEA. Recruited, trained, supervised, and mentored designers. Drove productivity by aligning creative briefs and project scopes. Contributed hands-on design for print and digital campaigns (email journeys, landing pages, infographics, social, banners, brochures, white papers, decks, and video storyboards). Served as brand champion, delivering consistent narratives across channels. Created environmental graphics and event visuals for quarterly internal events, sales meetings, and industry sponsorships.

Senior Manager of Graphic Design at COLUMBIA THREADNEEDLE INVESTMENTS

January 1, 2017 - January 1, 2021

Concepted and executed creative for 20+ print/digital campaigns per year. Streamlined operations with project managers, defined deliverables, and managed vendor resources. Implemented brand guidelines for cohesive messaging across channels. Scaled resources through contract vendors and freelancers; migrated design assets to cloud-based DAM. Improved attendee experience by digitizing signage and leveraging mobile apps for events.

Design Supervisor at FIDELITY INVESTMENTS

January 1, 2007 - January 1, 2017

Art Director for retail-focused campaigns and events across Active Trader, Women and Young Investors, 529 Accounts, and Premium/Private Client audiences. Helped bring print advertising in-house, guided print production best practices, and delivered cohesive attendee experiences through promotional materials and event signage. Led video and online banner direction with wireframes and storyboards; produced state-specific 529 materials.