I am a creative strategist and community builder. My approach to social media is centered on high-intent engagement - creating content that serves as a bridge to real-life experiences. I’ve collaborated with and managed a roster of over creators, guiding them to produce they own product/course content that feels organic, not like an ad. I know how to brief creators so their guidelines feel like a recommendation from a friend. While many SMMs focus on keeping people on the platform, I understand that your success is measured by getting them off it. I don’t just pitch "fun ideas." I know how to structure a Reel - using psychological hooks and community-driven CTAs -that makes a user save a video and actually open your app to book or buy the product. Last but not least, having worked in fully remote environments for years, I am an expert in using tools like Slack, Notion, Calendar, Google, and Loom to stay perfectly synced with a global team. I’m self-driven, communicative, and ready to hit the ground Hope to hear from you Matt

Mattia Li puma

I am a creative strategist and community builder. My approach to social media is centered on high-intent engagement - creating content that serves as a bridge to real-life experiences. I’ve collaborated with and managed a roster of over creators, guiding them to produce they own product/course content that feels organic, not like an ad. I know how to brief creators so their guidelines feel like a recommendation from a friend. While many SMMs focus on keeping people on the platform, I understand that your success is measured by getting them off it. I don’t just pitch "fun ideas." I know how to structure a Reel - using psychological hooks and community-driven CTAs -that makes a user save a video and actually open your app to book or buy the product. Last but not least, having worked in fully remote environments for years, I am an expert in using tools like Slack, Notion, Calendar, Google, and Loom to stay perfectly synced with a global team. I’m self-driven, communicative, and ready to hit the ground Hope to hear from you Matt

Available to hire

I am a creative strategist and community builder. My approach to social media is centered on high-intent engagement - creating content that serves as a bridge to real-life experiences.

I’ve collaborated with and managed a roster of over creators, guiding them to produce they own product/course content that feels organic, not like an ad. I know how to brief creators so their guidelines feel like a recommendation from a friend.

While many SMMs focus on keeping people on the platform, I understand that your success is measured by getting them off it.

I don’t just pitch “fun ideas.” I know how to structure a Reel - using psychological hooks and community-driven CTAs -that makes a user save a video and actually open your app to book or buy the product.

Last but not least, having worked in fully remote environments for years, I am an expert in using tools like Slack, Notion, Calendar, Google, and Loom to stay perfectly synced with a global team. I’m self-driven, communicative, and ready to hit the ground

Hope to hear from you
Matt

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Account Manager at We Learn
September 1, 2024 - February 27, 2026
Built and managed a high-value client portfolio, driving revenue growth and aligning marketing services with client objectives.
Social Media Manager & Content Creator at Freelancer
January 1, 2022 - January 1, 2024
Led social media strategy and content creation across multiple channels; developed a portfolio of 10+ creator partnerships driving sustained revenue in the education sector.
Marketing & Business Analyst at Starting Finance
January 1, 2021 - December 31, 2022
Managed market research, inbound/outbound prospecting, and analytics to support growth initiatives in Rome.
Marketing & UA Coordinator at Geewa
January 1, 2019 - December 31, 2020
Managed user acquisition campaigns across Meta and DSPs; budget management to drive app growth.
Campaign Execution Specialist at Wunderman
January 1, 2018 - December 31, 2019
Marketing automation consultant focusing on lead generation and funnel progression for Microsoft campaigns.
Retail Sales Associate at Hard Rock Café
January 1, 2017 - January 1, 2018
Delivered excellent customer service and upselling to boost guest satisfaction and sales.
Retail Sales Associate at Hard Rock Café Prague
January 1, 2018 - January 1, 2019
Provided excellent customer service, enhanced guest satisfaction and loyalty. Promoted products and upsold to reach sales targets. Supported inventory management, restocking, and visual merchandising.
Social Media Manager & Content Creator at Freelance
January 1, 2022 - January 1, 2024
Created and managed the marketing budget, ensuring efficient allocation of resources and optimizing ROI. Developed and executed comprehensive social media strategies that increased engagement across social channels. Directed marketing budgets and allocations for diverse brands, focusing on ROI and maintaining brand consistency. Orchestrated end-to-end marketing campaigns and MasterClasses, optimizing resource allocation to maximize lead generation and participant enrollment.
Retail Sales Associate at Hard Rock Cafe Prague
January 1, 2019 - December 31, 2019
Provided excellent customer service, enhanced guest satisfaction and loyalty. Promoted products and upsold to reach sales targets. Supported inventory management, restocking, and visual merchandising.

Education

Bachelor in Communication at University of Liverpool
January 1, 2014 - January 1, 2018
Master in Organization and Marketing for Business Communication at Università degli Studi di Palermo
January 1, 2020 - January 1, 2023
Erasmus Student Programme at Università degli Studi di Palermo
January 1, 2019 - December 31, 2019
Bachelor in Communication at University of Liverpool
January 1, 2014 - January 1, 2018
Master in Organization and Marketing for Business Communication at Università di Roma
January 1, 2020 - January 1, 2023

Qualifications

Master in Organization and Marketing for Business Communication
January 1, 2020 - December 31, 2023
Advanced Google Analytics
January 11, 2030 - March 31, 2026
Inbound Marketing Certification (HubSpot)
January 11, 2030 - March 31, 2026
Social Media Marketing (LearnN)
January 11, 2030 - March 31, 2026
Fundamentals of Digital Marketing (Google)
January 11, 2030 - March 31, 2026
Advanced Google Analytics
January 11, 2030 - March 31, 2026
Inbound Marketing Certification (HubSpot)
January 11, 2030 - March 31, 2026
Social Media Content Certification (LearnN)
January 11, 2030 - March 31, 2026
SEMrush Keyword Research Exam
January 11, 2030 - March 31, 2026
ECDL (European Computer Driving Licence)
January 11, 2030 - March 31, 2026
English C2 (EF Education First)
January 11, 2030 - March 31, 2026
Advanced Google Analytics
January 11, 2030 - April 23, 2026
Inbound Marketing Certified (HubSpot)
January 11, 2030 - April 23, 2026
Social Media Content Certification
January 11, 2030 - April 23, 2026
The Fundamentals of Digital Marketing (Google)
January 11, 2030 - April 23, 2026
Social Media Marketing (HubSpot)
January 11, 2030 - April 23, 2026
SEMrush Certification
January 11, 2030 - April 23, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Gaming, Software & Internet, Financial Services