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With 25+ years of experience, I bring a passion for impactful design that drives creativity and innovation. I excel at building strong relationships with clients and colleagues, ensuring designs align with brand and business goals. I would love the opportunity to contribute my expertise and to connect as I believe I’d be a great fit for this opportunity.…

Lisa Fayad

Graphic Designer, Art Director, Creative Director, +3

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With 25+ years of experience, I bring a passion for impactful design that drives creativity and innovation. I excel at building strong relationships with clients and colleagues, ensuring designs align with brand and business goals. I would love the opportunity to contribute my expertise and to connect as I believe I’d be a great fit for this opportunity.…

Available to hire

With 25+ years of experience, I bring a passion for impactful design that drives creativity and innovation. I excel at building strong relationships with clients and colleagues, ensuring designs align with brand and business goals. I would love the opportunity to contribute my expertise and to connect as I believe I’d be a great fit for this opportunity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Graphic Designer, Branding Specialist at K12 Print

September 1, 2023 - December 1, 2024

Led brand strategy and rebranding efforts, modernizing logo, website, and brand identity; defined cohesive brand guidelines; boosted audience engagement and brand visibility through digital campaigns; created on-brand visuals and edited video ads for television; contributed to a 25% growth in brand recognition.

Senior Graphic Designer, E-Commerce Digital at Anheuser-Busch

January 1, 2025 - Present

Created visual assets for online retail platforms (Walmart, DoorDash); designed product imagery, digital banners, and social graphics aligned with brand guidelines; collaborated with marketing, e-commerce, and product teams to deliver cohesive, conversion-driven content; maintained brand consistency across assets; managed multiple fast-paced projects.

Senior Graphic Designer, Branding Consultant at CUNA Mutual Group

November 1, 2022 - August 1, 2023

Led rebranding of 3,000+ assets to ensure cohesive brand presence; developed branding strategies within tight timelines and budgets; leveraged video editing and motion graphics to enhance brand storytelling; collaborated with external agencies to deliver innovative branding solutions.

Creative Director, Visual Solutions at MOOD MEDIA

July 1, 2018 - April 1, 2020

Partnered with executives to define strategic directions and oversee customer signage and in-store visuals; achieved high client satisfaction (95%); managed a 500+ client database and led cross-functional teams to deliver consistent branding and retail experiences; collaborated with the CMO to pitch and deliver creative services.

Creative Director at focus4media (acquired by MOOD MEDIA)

February 1, 2014 - July 1, 2018

Drove revenue growth through digital signage, growing product revenues over 10x in 4 years; expanded monthly recurring sales from $10k to $100k; recognized in top 5% of performers for three consecutive years; launched and led in-house creative department and redefined brand identity and marketing collateral; oversaw end-to-end creative process to ensure timely, on-budget delivery.

Graphic Designer, Motion Graphics, Video Editor, Branding (Freelance) at Freelance

April 1, 2020 - Present

Manage multiple projects from mock-ups through design and development to final delivery; create on-brand visual content, deliver end-to-end creative solutions, and maintain high quality across branding, motion graphics, and video assets.

E-Commerce Digital / Senior Graphic Designer at Anheuser-Busch

January 1, 2025 - Present

Create compelling visual assets for online retail platforms (Walmart, DoorDash) to enhance brand experience and drive consumer engagement. Design product imagery, digital banners, and social media graphics aligned with brand guidelines. Collaborate with marketing, e-commerce, and product teams to deliver cohesive content across digital channels and maintain brand consistency. Manage multiple fast-paced projects with strong time management and attention to detail.

Graphic Designer, Motion Graphics, Video Editor, Branding at Freelance

April 1, 2020 - Present

Managed multiple projects from concept to delivery, ensuring high-quality standards and on-time execution across branding, motion graphics, and video editing for diverse clients.