Available to hire
I am a Digital Communications Specialist with over 10 years of experience in social media management, content creation, and community engagement. I develop strategic campaigns that align with organizational goals, enhance digital presence, and foster meaningful connections with diverse audiences. I am passionate about inclusive and accessible communication and have successfully supported non-profit organizations, coordinated volunteers, and crafted digital storytelling that resonates across communities.
I enjoy translating complex ideas into clear, engaging content and collaborating with cross-functional teams to deliver impactful digital experiences. I thrive in fast-paced environments, value continuous learning, and am committed to building strong, engaged communities through thoughtful, data-informed storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Ukrainian
Fluent
Work Experience
Volunteer - Social Media Promotions at Ukrainian Canadian Congress in British Columbia
March 1, 2025 - PresentDeveloping and implementing a social media promoting strategy for the organization's news agenda.
Volunteer - Website & Marketing at Charitable Foundation for Freedom and Will
September 1, 2024 - PresentDeveloping the foundation's website (WordPress) and marketing/content strategies; supporting Ukraine initiatives.
Volunteer - Coordinated Ukraine Initiatives at Support for Ukraine Initiatives
March 1, 2024 - October 9, 2025Organized 13 charity food fairs, 6 online food sales, and 16 volunteer food prep meetings for 30+ volunteers to raise funds for Ukraine; organized 6 Stand with Ukraine rallies in Victoria, BC.
Digital Communications Specialist at Help Ukraine Vancouver Island Society
January 1, 2024 - October 9, 2025Developed and executed a social media strategy aligned with organizational goals across Facebook, Instagram, YouTube, Eventbrite, GoFoundMe, GalaBid, and the organization’s website. Monitored engagement, responded to user feedback, and ensured brand consistency. Analyzed performance metrics, tracked KPIs, and optimized content strategy. Launched paid digital ads campaigns and ensured tone and style compliance with HUVI’s equity, diversity, inclusion and reconciliation expectations. Managed the HUVI visual image bank.
Digital Communications Specialist at Help Ukraine Vancouver Island Society
January 1, 2024 - October 9, 2025Developed and executed a social media strategy aligned with organizational goals. Created, scheduled, and managed content across Facebook, Instagram, YouTube, Eventbrite, GoFundMe, GalaBid, and the organization website. Monitored engagement, analyzed performance metrics, launched paid digital ads, and ensured brand consistency. Maintained HUVI’s tone/style per the HUVI Style Guide and equity/diversity/reconciliation commitments. Managed the organization’s visual image bank and collaborated with volunteers and partner organizations for updates across social media with accessible and inclusive communication.
Digital Communications Specialist at Help Ukraine Vancouver Island Society
January 1, 2024 - October 9, 2025Developed and executed a social media strategy aligned with organizational goals. Created, scheduled, and managed content across Facebook, Instagram, YouTube, Eventbrite, GoFundMe, GalaBid, and the organization website; monitored engagement, responded to users, and maintained brand consistency. Analyzed performance metrics, tracked KPIs, and optimized content. Launched paid digital ad campaigns and ensured tone and style compliance with HUVI Style Guide and equity, diversity, inclusion and reconciliation expectations. Led image asset management and collaborated with volunteers and partner organizations to communicate updates effectively while prioritizing accessibility and inclusive digital communication.
Project Coordinator at Help Ukraine Vancouver Island Society
June 1, 2022 - PresentSupported community initiatives, encouraging participation in public life and contributing to community development. Developed and executed weekly email newsletters via Mailchimp; coordinated online English language learning sessions for 600+ Ukrainian newcomers; managed online fundraising campaigns via Fundraise Up, GalaBid, and GoFundMe.
Project Coordinator at Help Ukraine Vancouver Island Society
June 1, 2022 - PresentSupported community initiatives, developed and executed weekly email newsletter using Mailchimp, collaborated with stakeholders and partner organizations, optimized email performance, and coordinated the online English language learning sessions for 600+ Ukrainian newcomers on Vancouver Island. Managed and executed online fundraising campaigns via Fundraise Up, GalaBid, and GoFundMe to raise awareness and meet funding goals.
Project Coordinator at Help Ukraine Vancouver Island Society
June 1, 2022 - PresentSupported community initiatives, encouraging participation in public life, and contributing to community development. Developed and executed a weekly Mailchimp newsletter, coordinated online English language learning sessions for over 600 Ukrainian newcomers on Vancouver Island, and managed online fundraising campaigns via Fundraise Up, GalaBid, and GoFundMe to meet funding goals.
Social Media Marketing Specialist at Committee of Voters of Ukraine
November 30, 2021 - October 9, 2025Developed an engaging social media strategy to attract users to a unique application that familiarizes voters with candidates’ programs through interactive quizzes. Managed Facebook ad campaigns with strict regulatory compliance, performed A/B testing, and reported results using GA4, Facebook Insights, and Meta Business Suite. Wrote and edited newsletters, press releases, articles, and social posts to raise awareness of civic initiatives.
Digital Marketing and Social Media Manager at Committee of Voters of Ukraine
November 1, 2021 - October 9, 2025Developed an engaging social media strategy attracting over 1.8 million users to a unique application for voters to explore candidates’ programs through an interactive quiz. Managed Facebook ad campaigns with A/B testing and provided strategic reporting using Google Analytics 4 and Meta tools. Researched, wrote, and edited newsletters, press releases, articles, and social media posts to raise awareness of civic initiatives.
Social Media Marketing Specialist at Committee of Voters of Ukraine
November 1, 2021 - October 9, 2025Developed an engaging social media strategy for an application designed to educate voters through an interactive quiz, attracting over 1.8 million users and boosting participation in presidential, parliamentary, and local elections. Managed Facebook ad campaigns with strict platform compliance, performed A/B testing, and provided strategic reporting using GA4, Facebook Insights, and Meta Business Suite. Wrote and edited newsletters, press releases, articles, and social media posts to raise awareness of initiatives and programs.
Social Media Marketing Specialist at TITAN Groceries
October 1, 2021 - October 9, 2025Developed and implemented targeted social media campaigns on Facebook and Instagram, increasing online sales by 25%. Configured event tracking, conversion goals, and utilized Google Analytics to monitor and optimize performance. Created content with Canva and Photoshop, establishing brand tone and visual identity. Launched ads with precise audience targeting and refined content based on real-time insights. Analyzed engagement metrics and generated reports to improve ROI; trained team members on social media best practices.
Social Media Marketing Specialist at TITAN Groceries
October 1, 2021 - October 9, 2025Developed and implemented targeted social media campaigns on Facebook and Instagram, increasing online sales. Configured event tracking and conversion goals, and applied Google Analytics to monitor and optimize performance. Created content with Canva and Photoshop, defined brand tone, and elevated brand awareness across platforms. Launched ads with precise audience targeting and real-time optimization. Analyzed metrics, delivered strategic insights, and trained team members on social media best practices. Addressed customer feedback and achieved an 85% conversion rate from complaints to loyal customers.
Social Media Marketing Specialist at TITAN Groceries
October 1, 2021 - October 9, 2025Developed and implemented targeted social media campaigns on Facebook and Instagram, increasing online sales by 25%. Configured event tracking and conversion goals, and applied Google Analytics to monitor and optimize campaign performance. Created content using Canva and Photoshop, defining brand tone and visual identity. Strategized, designed, and launched ads with precise targeting for engagement and conversions, and analyzed performance to improve ROI. Trained team members on social media best practices and ensured brand consistency; addressed customer feedback to improve loyalty.
Social Media Marketing Specialist at WIM Canada
May 1, 2021 - October 9, 2025Created and managed engaging content across Facebook, Instagram, YouTube, and Google platforms. Monitored engagement, responded to user feedback, and ensured brand consistency. Analyzed performance metrics and delivered strategic insights to optimize campaigns. Led paid ad initiatives and addressed customer feedback, achieving an 85% conversion rate from complaints to loyal customers.
Social Media Marketing Specialist at WIM Canada
May 1, 2021 - October 9, 2025Developed and implemented social media campaigns, created content across multiple platforms, tracked KPIs, and optimized campaigns. Generated detailed reports with insights to improve ROI and engagement. Monitored engagement and responded to user inquiries to maintain a positive brand image.
Social Media Marketing Specialist at WIM Canada
May 1, 2021 - October 9, 2025Developed and executed social media campaigns to raise brand awareness; analyzed engagement metrics and refined content. Created visuals in Canva and Photoshop, maintained brand voice, and supported cross-channel promotion across Facebook and Instagram. Monitored and reported on performance metrics to optimize campaigns.
Digital Marketing Project Manager at Home Srub
June 30, 2020 - October 9, 2025Led the integration and optimization of multiple digital properties on the company website, increasing customer engagement by 35% and visibility by 40% within six months. Conducted UX research and implemented findings to improve retention by 20%. Managed three end-to-end development projects including a website redesign that reduced page load time by 50% and improved mobile responsiveness, resulting in a 45% increase in mobile traffic. Developed Google Ads campaigns, optimizing KPIs to drive a 30% increase in online sales in the first quarter. Collaborated with a team of five across development, design, and content creation.
Digital Marketing Project Manager at Home Srub
June 1, 2020 - October 9, 2025Led the integration and optimization of multiple digital properties on the company website, increasing customer engagement by 35% and website visibility by 40% within six months. Managed three end-to-end development projects, including a complete website redesign. Executed targeted Google Ads campaigns, optimizing KPIs to drive online sales. Collaborated with a team of five to ensure on-time delivery and alignment with company goals.
Digital Marketing Project Manager at Home Srub
June 1, 2020 - October 9, 2025Led the integration and optimization of multiple digital properties on the company website, increasing customer engagement by 35% and website visibility by 40% within six months. Conducted research into web technologies and user experience best practices, implementing findings to improve user retention by 20%. Managed three end-to-end development projects, including a complete website redesign that reduced page load time by 50% and improved mobile responsiveness, resulting in a 45% increase in mobile traffic. Developed and executed targeted Google Ads campaigns, optimizing CTR and conversion rates to achieve a 30% rise in online sales in the first quarter. Collaborated with a cross-functional team of five to deliver on-time projects aligned with company goals.
Digital Marketing Project Manager at Home Srub
June 1, 2020 - October 9, 2025Led integration and optimization of multiple digital properties, increasing customer engagement by 35% and website visibility by 40% within six months. Managed three end-to-end development projects including a website redesign that reduced page load time by 50% and improved mobile responsiveness, resulting in a 45% increase in mobile traffic. Developed and executed Google Ads campaigns, improving KPIs such as CTR and conversion rate, driving a 30% increase in online sales in the first quarter. Coordinated a team of five across design, development, and content creation.
Social Media Marketing Manager at Vsi Svoi
December 31, 2019 - October 9, 2025Developed and executed targeted strategies for seven brand accounts, created and maintained content plans, ensured brand consistency across platforms, and collaborated with cross-functional teams to deliver high-quality visual and written content on time.
Social Media Marketing Manager at Vsi Svoi
December 1, 2019 - October 9, 2025Developed and executed targeted strategies for seven brand accounts, increasing visibility and engagement. Created and maintained content plans, ensured brand consistency across platforms, and collaborated with cross-functional teams to deliver high-quality visual and written content on schedule.
Social Media Marketing Manager at Vsi Svoi
December 1, 2019 - October 9, 2025Developed and executed targeted strategies for seven brand accounts, increasing visibility and engagement. Created content plans and ensured brand consistency across platforms, collaborating with cross-functional teams to deliver high-quality content on time.
Social Media Marketing Manager at Vsi Svoi
December 1, 2019 - October 9, 2025Developed and executed targeted strategies for 7 brand accounts, increasing visibility and engagement. Created and maintained content plans with consistent branding across platforms and collaborated with cross-functional teams to deliver high-quality visual and written content on schedule.
Volunteer Photographer at UA Animals
August 31, 2019 - October 9, 2025Took photographs of shelter animals to tell their rescue stories and delivered animal feed to shelters and volunteers.
Education
Marketing Communications Certificate at BCIT, Vancouver, BC, Canada
January 11, 2030 - October 9, 2025Bachelor of Publishing and Editing at NUT of Ukraine 'Kyiv Polytechnic Institute', Kyiv, Ukraine
January 11, 2030 - January 1, 2014Master's degree in Ethnology at Taras Shevchenko National University of Kyiv, Ukraine
January 11, 2030 - January 1, 2011Bachelor of History at Taras Shevchenko National University of Kyiv, Ukraine
January 11, 2030 - January 1, 2010Marketing Communications Certificate at BCIT, Vancouver, BC, Canada
January 11, 2030 - October 9, 2025Master’s degree in Ethnology at NUT of Ukraine, Kyiv Polytechnic Institute, Kyiv, Ukraine
January 11, 2030 - January 1, 2011Bachelor of History at Taras Shevchenko National University of Kyiv, Ukraine
January 11, 2030 - January 1, 2010Marketing Communications Certificate at BCIT, Vancouver, BC, Canada
January 11, 2030 - October 9, 2025Bachelor of Publishing and Editing at NUT of Ukraine 'Kyiv Polytechnic Institute', Kyiv, Ukraine
January 11, 2030 - January 1, 2014Master's degree in Ethnology at Taras Shevchenko National University of Kyiv, Ukraine
January 11, 2030 - January 1, 2011Bachelor of History at Taras Shevchenko National University of Kyiv, Ukraine
January 11, 2030 - January 1, 2010Qualifications
Digital Marketing Course
January 11, 2030 - October 9, 2025Project Management in Marketing Course
January 11, 2030 - October 9, 2025Foundations of User Experience (UX) Design
January 11, 2030 - October 9, 2025Marketing PRO Business Course
January 11, 2030 - October 9, 2025Internet Marketing Course
January 11, 2030 - October 9, 2025Bachelor of Publishing and Editing
January 11, 2030 - January 1, 2014Digital Marketing Course
January 1, 2025 - October 9, 2025Project Management in Marketing Course
January 1, 2024 - October 9, 2025Foundations of User Experience (UX) Design
January 1, 2024 - October 9, 2025Marketing PRO Business Course
January 1, 2017 - October 9, 2025Internet Marketing Course
January 1, 2014 - October 9, 2025Digital Marketing Course
January 1, 2025 - October 9, 2025Project Management in Marketing Course
January 1, 2024 - October 9, 2025Foundations of User Experience (UX) Design
January 1, 2024 - October 9, 2025Marketing PRO Business Course
January 1, 2017 - October 9, 2025Internet Marketing Course
January 1, 2014 - October 9, 2025Industry Experience
Non-Profit Organization, Education, Government, Media & Entertainment, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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