I'm Lise McCracken, a video director and cinematographer based in Lewisville, Texas. With over 9 years of experience in the video space, I craft bold, cinematic visuals that connect brands to their audiences in a real, human way. My work blends storytelling, strategy, and emotion to move people and brands forward. I run Drafted Agency and have collaborated with Nike, TYR, CrossFit, and Born Primitive to produce content that not only captures attention but builds meaningful connections. From concept to final cut, I focus on end-to-end creative that moves with purpose.…

Lise McCracken

I'm Lise McCracken, a video director and cinematographer based in Lewisville, Texas. With over 9 years of experience in the video space, I craft bold, cinematic visuals that connect brands to their audiences in a real, human way. My work blends storytelling, strategy, and emotion to move people and brands forward. I run Drafted Agency and have collaborated with Nike, TYR, CrossFit, and Born Primitive to produce content that not only captures attention but builds meaningful connections. From concept to final cut, I focus on end-to-end creative that moves with purpose.…

Available to hire

I’m Lise McCracken, a video director and cinematographer based in Lewisville, Texas. With over 9 years of experience in the video space, I craft bold, cinematic visuals that connect brands to their audiences in a real, human way. My work blends storytelling, strategy, and emotion to move people and brands forward.

I run Drafted Agency and have collaborated with Nike, TYR, CrossFit, and Born Primitive to produce content that not only captures attention but builds meaningful connections. From concept to final cut, I focus on end-to-end creative that moves with purpose.

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Work Experience

Co-Founder | Video Director at Drafted Agency
January 1, 2026 - Present
Co-founded and directed video projects, overseeing creative direction and production for client-focused cinematic content.
Owner & Director at McCracken Media Productions
June 1, 2020 - Present
Specializes in cinematic storytelling that connects brands to their audiences through powerful visuals and authentic emotion. From concept to the final cut, our process is rooted in strategy, intention, and creativity. Worked with Nike, TYR, CrossFit, and Born Primitive to produce content that builds connection.
Freelance Video Producer at Nike
May 1, 2019 - January 1, 2026
Operate cameras to capture visually compelling and high-quality footage for Nike film projects; collaborate with the director and team to understand the creative vision; manage equipment, ingest and organize raw footage; edit video content to tell compelling stories aligned with brand and marketing objectives.
Head of Videography at Born Primitive
June 1, 2024 - June 1, 2025
Lead the creative direction, filming, and editing for BP Main, BP Outdoor, and BP Tactical. Develop high-impact visuals for paid and organic marketing, focusing on storytelling and brand consistency across platforms. Directing and producing content for product launches, campaigns, and seasonal collections; creating visuals for ads and social media; coordinating with marketing and design teams to align video with brand goals; managing end-to-end production.

Education

Bachelor of Arts - BA, Cinematography and Film/Video Production at University of Victoria
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Other