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I am a creative and detail-oriented Senior Graphic & Digital Designer with 6+ years of experience in branding, web, and print design. I craft visual identities and marketing assets that connect with audiences and elevate brands across digital platforms. I enjoy collaborating with U.S. and Latin American teams to deliver thoughtful, strategic design solutions, blending creativity with purpose to tell compelling visual stories.…I am a creative and detail-oriented Senior Graphic & Digital Designer with 6+ years of experience in branding, web, and print design. I craft visual identities and marketing assets that connect with audiences and elevate brands across digital platforms. I enjoy collaborating with U.S. and Latin American teams to deliver thoughtful, strategic design solutions, blending creativity with purpose to tell compelling visual stories.

Lisbeth K. Rodriguez

Graphic Designer, Illustrator, UI Designer, +3

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I am a creative and detail-oriented Senior Graphic & Digital Designer with 6+ years of experience in branding, web, and print design. I craft visual identities and marketing assets that connect with audiences and elevate brands across digital platforms. I enjoy collaborating with U.S. and Latin American teams to deliver thoughtful, strategic design solutions, blending creativity with purpose to tell compelling visual stories.…I am a creative and detail-oriented Senior Graphic & Digital Designer with 6+ years of experience in branding, web, and print design. I craft visual identities and marketing assets that connect with audiences and elevate brands across digital platforms. I enjoy collaborating with U.S. and Latin American teams to deliver thoughtful, strategic design solutions, blending creativity with purpose to tell compelling visual stories.

Available to hire

I am a creative and detail-oriented Senior Graphic & Digital Designer with 6+ years of experience in branding, web, and print design. I craft visual identities and marketing assets that connect with audiences and elevate brands across digital platforms. I enjoy collaborating with U.S. and Latin American teams to deliver thoughtful, strategic design solutions, blending creativity with purpose to tell compelling visual stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Production Designer at Amplify

November 1, 2025 - Present

Part of Amplify's collaborative creative team, produced digital and print assets for student, teacher, and administrator-facing experiences. Collaborated cross-functionally with designers, product managers, developers, and curriculum experts to maintain brand and production standards. Managed final creative files and executed high-volume design work efficiently in a fast-paced environment, implementing revisions quickly.

Senior Graphic Designer at Digital Resource

April 1, 2024 - August 31, 2025

Designed visual concepts for digital campaigns, branding, social media, and website mockups. Collaborated with account managers, copywriters, and developers to deliver strategic design solutions. Led the agency's 2025 brand refresh, improved visual consistency across platforms, and served as design lead on cross-functional projects while mentoring junior designers.

Lead Graphic Designer at "Estoy en la Frontera" – La Opinión Newspaper

May 1, 2023 - April 30, 2024

Led the project's visual identity, including logo design, branding guidelines, and color system. Created assets across print and digital platforms, including social graphics, promotional ads, event materials, signage, and live-stream visuals. Produced original illustrations and ensured design consistency across all touchpoints.

Graphic Designer at Claro Enterprise Solutions

September 1, 2023 - February 29, 2024

Supported brand consistency and streamlined design operations across digital and corporate materials. Maintained visual identity standards, organized a central design repository, planned and executed design projects, and collaborated with cross-functional teams to support communications.

Freelance Graphic Designer & Illustrator at Self-employed

May 1, 2021 - August 31, 2023

Worked with clients across industries delivering visual solutions for digital and print. Managed end-to-end design processes, created brand identities, logos, marketing collateral, websites, landing pages, and social graphics. Delivered editorial illustrations and artwork, maintained client communication, and managed timelines.

Graphic Designer & Illustrator at La Opinión Newspaper

February 1, 2020 - April 30, 2021

Graphic Designer & Digital Illustrator for a daily newspaper. Created editorial visuals and advertising assets, collaborated with editors and production teams, and prepared print-ready files aligned with publication standards. Produced original illustrations to enhance storytelling.

Lead Graphic Designer at La Opinión Newspaper (Estoy en la Frontera project)

May 1, 2023 - April 1, 2024

Lead designer for Estoy en la Frontera, a social impact project focused on promoting equality along the Colombia–Venezuela border. Developed the project’s full visual identity, including logo design, branding and visual guidelines, and color system. Collaborated with project leaders, journalists, and stakeholders to develop a wide range of creative assets across print and digital platforms. Designed social media graphics, promotional ads, event materials, and signage for both print and digital formats. Created live-stream visuals and digital assets used during interviews and real-time broadcasts. Produced original illustrations to visually convey the project’s message of equality and human dignity. Ensured design consistency across all touchpoints, from editorial content to community-facing materials.