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Hi, I'm Lisse Wets, a versatile Content Specialist with a proven track record in content strategy, SEO, copywriting, and social media across retail and digital brands. Based in Belgium, I collaborate with cross-functional teams to craft engaging, data-driven content that drives brand visibility and customer engagement. I love turning analytics into action, designing compelling visuals in the Adobe Creative Suite, and building scalable content systems across websites and social channels. When I'm not optimizing campaigns, I mentor teams and enjoy photography and travel.…Hi, I'm Lisse Wets, a versatile Content Specialist with a proven track record in content strategy, SEO, copywriting, and social media across retail and digital brands. Based in Belgium, I collaborate with cross-functional teams to craft engaging, data-driven content that drives brand visibility and customer engagement. I love turning analytics into action, designing compelling visuals in the Adobe Creative Suite, and building scalable content systems across websites and social channels. When I'm not optimizing campaigns, I mentor teams and enjoy photography and travel.

Lisse Wets

Content Strategist, Content Creator, Copywriter, +2

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Hi, I'm Lisse Wets, a versatile Content Specialist with a proven track record in content strategy, SEO, copywriting, and social media across retail and digital brands. Based in Belgium, I collaborate with cross-functional teams to craft engaging, data-driven content that drives brand visibility and customer engagement. I love turning analytics into action, designing compelling visuals in the Adobe Creative Suite, and building scalable content systems across websites and social channels. When I'm not optimizing campaigns, I mentor teams and enjoy photography and travel.…Hi, I'm Lisse Wets, a versatile Content Specialist with a proven track record in content strategy, SEO, copywriting, and social media across retail and digital brands. Based in Belgium, I collaborate with cross-functional teams to craft engaging, data-driven content that drives brand visibility and customer engagement. I love turning analytics into action, designing compelling visuals in the Adobe Creative Suite, and building scalable content systems across websites and social channels. When I'm not optimizing campaigns, I mentor teams and enjoy photography and travel.

Available to hire

Hi, I’m Lisse Wets, a versatile Content Specialist with a proven track record in content strategy, SEO, copywriting, and social media across retail and digital brands. Based in Belgium, I collaborate with cross-functional teams to craft engaging, data-driven content that drives brand visibility and customer engagement.

I love turning analytics into action, designing compelling visuals in the Adobe Creative Suite, and building scalable content systems across websites and social channels. When I’m not optimizing campaigns, I mentor teams and enjoy photography and travel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Dutch

Fluent

English

Fluent

Work Experience

Social Media & Content Manager at Monkeys At Midnight

May 31, 2024 - May 31, 2024

Advised customers on product design, production, and best practices; conducted research to align offerings with customer needs and feedback from product councils. Designed and implemented both custom and stock products, including user-friendly layouts and templates for the online store. Trained staff on quality standards and image review processes; managed product data and coordinated with internal teams to ensure accurate listings and documentation.

Content Analyst & Dutch Language Specialist (Google Project) at Tech Firefly

February 29, 2024 - February 29, 2024

Supported monthly print catalog production using Adobe Creative Suite, maintaining brand consistency across layouts and messaging. Redesigned outdated visual assets and took ownership of the monthly promotional brochure, ensuring high-impact, brand-consistent design. Assisted the marketing team with email template design and social media management to boost brand engagement. Collaborated with cross-functional teams on content strategies and performed regular audits to improve content effectiveness and brand consistency across all channels.

All-round Content Specialist at Sunny Europe

February 1, 2024 - November 4, 2025

Lead content strategy, marketing, and cross-channel campaigns; create visuals; manage analytics; mentor colleagues; drive brand engagement across digital platforms. Utilized Adobe Creative Suite, WordPress, Google Analytics, Google Ads, and social media to deliver data-driven content that improves visibility and engagement.

Product Specialist & Marketing at Dutch Label Shop

June 30, 2022 - June 30, 2022

Led product marketing, developed product listings, coordinated campaigns across social media and e-commerce platforms, and optimized content to boost conversions.

Marketing Specialist at Dutch Label Shop

December 31, 2020 - December 31, 2020

Supported marketing initiatives and content creation for Dutch Label Shop, developing campaigns, coordinating social media efforts, and improving brand visibility across digital channels.