Partner / Creative Director at Brother Matthew Communication

Brother Mathew Communication is a creative / production company that curates strategic campaigns and executes through to full production. Capabilities include; conceptual ideation, directing, filming, editing, and motion graphics. Manage the creative and brand development for clients including; IQVIA, Princeton10, Cooper Hospital, and Wisconsin Place among others.

VP Creative Director at Digitas Health

Orchestrated a multidisciplinary team in the creation of advertising campaigns and digital content strategies for healthcare brands, maintaining adherence to client goals and industry standards. Managed the creative and brand development for clients which included; AbbVie (Skyrizi, Rinvoq) and Gilead, focusing on both new and existing business relationships. Played a pivotal role in the launch of the Skyrizi campaign, encompassing broadcast/video and social content, overseeing the process from conceptualization to production.

Creative Director at GSW Inventiv Health

Tailored healthcare professional (HCP) targeted campaigns and brand strategies to meet the specific needs of audiences for clients such as Shire, Teva, and AstraZeneca. Led the delivery of high-quality creative solutions that aligned with client objectives through collaboration with cross-functional teams.

Creative Director at Deardorff and Associates

Managed the creative and brand development for clients which included J.P. Morgan, Blackrock, and BNY Mellon. Led the creation and production of video content, enhancing brand engagement and customer experience for GoodWill®.

VP Creative Director at Evoke Health

Directed creative and brand development initiatives for key diabetes products, Jardiance and Glyxambi. Lead new business ventures and expanded services for both new and existing clients. Ensured alignment of brand strategy with client objectives and market dynamics.

Creative Director at Blue Visual Effects

Managed the creative process and ensured brand consistency across diverse projects for clients such as Blue Cross, Discovery Channel, and Comcast. Optimized the production of video content tailored to client specifications, ensuring deliverables met quality standards. Oversaw the execution of motion graphics projects, contributing to the storytelling and marketing strategies for companies including Neiman Group, Red Tettemer and Newsday.

Associate Creative Director at Blue Diesel

Managed the creative aspects of marketing campaigns, ensuring alignment with industry standards for companies including AstraZeneca and Merck. Oversaw the execution of clinical and marketing materials, maintaining consistent brand messaging and quality across various platforms and brand experiences for healthcare professionals (HCP).

Creative Director at The Brownstein Group

Directed creative and brand development initiatives for a diverse client portfolio including; Comcast, ESPN, GORE-TEX, IKEA, Majestic Athletic, Microsoft, Mural Arts, Super Pretzel and The Children’s Hospital of Philadelphia. Optimized the production of marketing materials, guaranteeing adherence to brand guidelines and industry excellence. Led creative sessions for project kick-offs, fostering an environment of innovation and idea-sharing.