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Hi, I'm Olivia Adams, a marketing professional based in Pensacola with a passion for turning data into creative, results-driven campaigns. I thrive at the intersection of insights and storytelling, translating consumer behavior into actionable strategies that grow revenue and engagement. A University of Alabama marketing graduate, I’ve led digital marketing initiatives, built cohesive brand experiences across social channels, and collaborated with merchandising and sales teams to align product availability with market demand. I love digging into numbers, spotting opportunities, and delivering practical solutions that balance performance with innovation.…Hi, I'm Olivia Adams, a marketing professional based in Pensacola with a passion for turning data into creative, results-driven campaigns. I thrive at the intersection of insights and storytelling, translating consumer behavior into actionable strategies that grow revenue and engagement. A University of Alabama marketing graduate, I’ve led digital marketing initiatives, built cohesive brand experiences across social channels, and collaborated with merchandising and sales teams to align product availability with market demand. I love digging into numbers, spotting opportunities, and delivering practical solutions that balance performance with innovation.

Olivia Adams

Social Media Manager, Digital Marketer, Social Media Freelancer, +3

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Hi, I'm Olivia Adams, a marketing professional based in Pensacola with a passion for turning data into creative, results-driven campaigns. I thrive at the intersection of insights and storytelling, translating consumer behavior into actionable strategies that grow revenue and engagement. A University of Alabama marketing graduate, I’ve led digital marketing initiatives, built cohesive brand experiences across social channels, and collaborated with merchandising and sales teams to align product availability with market demand. I love digging into numbers, spotting opportunities, and delivering practical solutions that balance performance with innovation.…Hi, I'm Olivia Adams, a marketing professional based in Pensacola with a passion for turning data into creative, results-driven campaigns. I thrive at the intersection of insights and storytelling, translating consumer behavior into actionable strategies that grow revenue and engagement. A University of Alabama marketing graduate, I’ve led digital marketing initiatives, built cohesive brand experiences across social channels, and collaborated with merchandising and sales teams to align product availability with market demand. I love digging into numbers, spotting opportunities, and delivering practical solutions that balance performance with innovation.

Available to hire

Hi, I’m Olivia Adams, a marketing professional based in Pensacola with a passion for turning data into creative, results-driven campaigns. I thrive at the intersection of insights and storytelling, translating consumer behavior into actionable strategies that grow revenue and engagement.

A University of Alabama marketing graduate, I’ve led digital marketing initiatives, built cohesive brand experiences across social channels, and collaborated with merchandising and sales teams to align product availability with market demand. I love digging into numbers, spotting opportunities, and delivering practical solutions that balance performance with innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Salon M2

August 1, 2023 - August 1, 2024

Independently managed and developed visual and written content across TikTok, Instagram, Facebook, and the company website, contributing to a 25% increase in overall social media engagement over six months. Developed and executed digital advertising campaigns, including full and half-page ads for Birmingham Home and Garden magazine (June–July 2023 editions). Executed and analyzed social media metrics to provide actionable insights and optimize content strategies.

Social Media Coordinator at Rainbow Paint and Decorating

March 1, 2023 - August 1, 2023

Independently created and managed social media content and digital marketing campaigns, leading to improved engagement. Produced visuals and copy for multiple platforms and tracked performance to refine strategy.