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I'm a results-driven brand marketing specialist with 13+ years of experience ideating, innovating and delivering strategies, campaigns and annual calendars across the omni-channel marketing and media mix for luxury, premium and on-demand brands worldwide. I’ve led brand-building efforts for both retail and digital marketplaces across EMEA, UK, US and APAC, collaborating with cross-functional teams and agencies to drive measurable growth. I’m passionate about uncovering AI-driven opportunities to future-proof revenue, shaping culturally relevant brand storytelling, and building authentic creator partnerships that stay true to equity while accelerating engagement.…I'm a results-driven brand marketing specialist with 13+ years of experience ideating, innovating and delivering strategies, campaigns and annual calendars across the omni-channel marketing and media mix for luxury, premium and on-demand brands worldwide. I’ve led brand-building efforts for both retail and digital marketplaces across EMEA, UK, US and APAC, collaborating with cross-functional teams and agencies to drive measurable growth. I’m passionate about uncovering AI-driven opportunities to future-proof revenue, shaping culturally relevant brand storytelling, and building authentic creator partnerships that stay true to equity while accelerating engagement.

Livia Carey

Brand Strategist, Marketing Strategist, Content Strategist, +3

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I'm a results-driven brand marketing specialist with 13+ years of experience ideating, innovating and delivering strategies, campaigns and annual calendars across the omni-channel marketing and media mix for luxury, premium and on-demand brands worldwide. I’ve led brand-building efforts for both retail and digital marketplaces across EMEA, UK, US and APAC, collaborating with cross-functional teams and agencies to drive measurable growth. I’m passionate about uncovering AI-driven opportunities to future-proof revenue, shaping culturally relevant brand storytelling, and building authentic creator partnerships that stay true to equity while accelerating engagement.…I'm a results-driven brand marketing specialist with 13+ years of experience ideating, innovating and delivering strategies, campaigns and annual calendars across the omni-channel marketing and media mix for luxury, premium and on-demand brands worldwide. I’ve led brand-building efforts for both retail and digital marketplaces across EMEA, UK, US and APAC, collaborating with cross-functional teams and agencies to drive measurable growth. I’m passionate about uncovering AI-driven opportunities to future-proof revenue, shaping culturally relevant brand storytelling, and building authentic creator partnerships that stay true to equity while accelerating engagement.

Available to hire

I’m a results-driven brand marketing specialist with 13+ years of experience ideating, innovating and delivering strategies, campaigns and annual calendars across the omni-channel marketing and media mix for luxury, premium and on-demand brands worldwide. I’ve led brand-building efforts for both retail and digital marketplaces across EMEA, UK, US and APAC, collaborating with cross-functional teams and agencies to drive measurable growth.

I’m passionate about uncovering AI-driven opportunities to future-proof revenue, shaping culturally relevant brand storytelling, and building authentic creator partnerships that stay true to equity while accelerating engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

French

Advanced

Work Experience

Senior Brand Marketing Strategist at SHEIN

July 1, 2025 - Present

Lead Brand & Creative across UK & EU, shaping market positioning and delivering fully integrated, multi-channel campaigns to lift awareness, consideration and commercial performance. Architected the 2026 Christmas brand platform, driving a +17 point uplift in standard ad recall among 18–24s and strengthening Gen Z brand affinity. Own end-to-end media strategy and agency leadership, optimizing plans for reach, efficiency and impact across ATL, digital and paid social.

Head of Brand Marketing at BRANDALLEY.CO.UK

August 1, 2024 - April 1, 2025

Owned annual brand strategies in the UK, oversaw the brand marketing department and budget, managed campaigns and partnerships, and transformed the brand universe cross-channel with a DNA overhaul. Led campaigns such as 'At That Price, Life IS The Occasion' (2025), 'Join The Club' (2024) and 'Get On The Guestlist' (2023); built a six-person team and introduced data dashboards to optimise future activity.

Senior Brand Marketing Manager at BRANDALLEY.CO.UK

July 1, 2022 - August 1, 2024

Led UK & EU brand marketing, oversaw multi-channel campaigns, agency partnerships and performance reporting; contributed to YoY brand lift and customer acquisition through strategic partnerships and in-market activations.

Brand Marketing Manager at BRANDALLEY.CO.UK

April 1, 2020 - July 1, 2022

Delivered annual brand strategies, cross-channel campaigns, content partnerships and influencer collaborations; managed budgets and reporting; steered brand identity consistent with business objectives.

Marketing Consultant (Freelance) at Hester Bly

November 1, 2019 - April 1, 2020

Consulted on branding strategy for luxury resort wear label Hester Bly; defined multi-channel marketing plan, led experiential activations, created Q2–Q4 2020 content franchises and conducted UX/Customer journey analysis.

Marketing & PR Executive (FTC) at SPACE NK

April 1, 2019 - November 1, 2019

Supported CMO and managed Space NK’s Charlotte Tilbury launch; co-managed a £1m cross-channel budget; delivered AR filters and a large-scale in-store activation; resulted in incremental sales and new customer growth.

Senior Global Marketing Executive (UK & EU) at KAREN MILLEN

July 1, 2018 - January 1, 2019

Owned end-to-end omni-channel campaigns across KM’s top markets; delivered the White Shirt Project (SS17) with measurable uplift; transformed US concession performance and led lead generation and partnerships.

Senior Global Marketing Executive (UK, US & AUS) at KAREN MILLEN

February 1, 2017 - June 1, 2018

Managed global brand marketing strategy; delivered 20+ omnichannel campaigns; led lead generation; developed partnerships and managed in-market teams across US, UK and AUS.

Marketing & PR Executive (FTC) at LINKS OF LONDON (Folli Follie)

September 1, 2016 - February 1, 2017

Key role supporting UK marketing and PR strategy; contributed to brand activations and partnerships.

Marketing Executive at SABA (APG&Co)

August 1, 2014 - July 1, 2016

Delivered multi-channel campaigns; contributed to the 50-year anniversary heritage campaign; improved sales and traffic; loyalty signups.

Marketing Assistant at Capital Dynamics (Australia) Ltd

June 1, 2013 - August 1, 2014

Cross-functional support to international marketing (APAC); performed marketing activities.