Plexo – Brand Identity

Plexo is a digital bank designed to provide a complete range of financial services, including checking and savings accounts, loans, investments and international transfers. As a fully digital platform, the brand focuses on delivering a fast, intuitive and secure financial experience for modern consumers.

For this project, I developed the brand identity, including logo design, color palette and typography. The visual direction was created to communicate innovation, trust and technological efficiency, aligning the brand with the expectations of a digital-first audience.

The identity was designed to maintain clarity, consistency and strong visual recognition across different digital applications.

View the full project on Behance: