Rio Bikinis – Brand Identity

Rio Bikinis is a swimwear brand inspired by the vibrant lifestyle of Rio de Janeiro. The brand creates bikinis, one-pieces and beachwear designed to celebrate the female body while delivering comfort, confidence and style.

For this project, I developed the brand identity, including logo design, color palette and typography. The visual direction was created to capture the energy of beach culture, combining freshness, femininity and a relaxed tropical aesthetic.

The identity was designed to remain versatile and consistent across different brand applications.

View the full project on Behance: