I am Livia Onorati, a Digital Marketing specialist with a passion for innovation. I excel at executing effective strategies and campaigns across diverse channels, crafting messaging that resonates with target audiences. I am results-driven and adaptable, with extensive experience in strategic digital marketing, Meta and Google Ads, and analytics. I thrive in fast-paced environments, collaborating with stakeholders to deliver campaigns on time and on budget. I am fluent in Italian and English, with good Spanish and French (B1) and knowledge of German (A2). My strengths include teamwork, communication, and commercial awareness, developed through roles in major corporations, covering product management, campaign execution, consumer insights, CRM, and digital marketing.

Livia Onorati

I am Livia Onorati, a Digital Marketing specialist with a passion for innovation. I excel at executing effective strategies and campaigns across diverse channels, crafting messaging that resonates with target audiences. I am results-driven and adaptable, with extensive experience in strategic digital marketing, Meta and Google Ads, and analytics. I thrive in fast-paced environments, collaborating with stakeholders to deliver campaigns on time and on budget. I am fluent in Italian and English, with good Spanish and French (B1) and knowledge of German (A2). My strengths include teamwork, communication, and commercial awareness, developed through roles in major corporations, covering product management, campaign execution, consumer insights, CRM, and digital marketing.

Available to hire

I am Livia Onorati, a Digital Marketing specialist with a passion for innovation. I excel at executing effective strategies and campaigns across diverse channels, crafting messaging that resonates with target audiences.

I am results-driven and adaptable, with extensive experience in strategic digital marketing, Meta and Google Ads, and analytics. I thrive in fast-paced environments, collaborating with stakeholders to deliver campaigns on time and on budget. I am fluent in Italian and English, with good Spanish and French (B1) and knowledge of German (A2). My strengths include teamwork, communication, and commercial awareness, developed through roles in major corporations, covering product management, campaign execution, consumer insights, CRM, and digital marketing.

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Experience Level

Expert
Intermediate
Intermediate

Language

Italian
Fluent
English
Fluent
German
Beginner
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Founder and CEO at ONLI Marketing GmbH
September 1, 2024 - November 4, 2025
Founder and CEO of ONLI Marketing GmbH, delivering high-performance Ads and Analytics in a white-label capacity for agencies and growth-focused businesses. Led Meta, Google, Pinterest, and TikTok ad campaigns; built landing pages and optimized web properties; established full GA4 setups, dashboards, and analytics clarity; developed local SEO strategy and Google Business Profile management. Demonstrated results across channels with cost-efficient lead generation, high CTR, and strong ROI, including 1,601 leads at $0.32 for a webinar campaign and substantial purchases via Google Ads campaigns.
Marketing Manager at ELA Basel: International Primary School Basel
August 1, 2024 - August 1, 2024
Built the marketing department from scratch, developing omnichannel strategies across social media, paid advertising, and digital channels. Launched a cross-functional team, implemented processes for content creation, and established continuous measurement and market research to drive growth for enrolment, events, and programmes. Expanded social presence to Instagram and LinkedIn with growing engagement and follower bases, and automated internal communications.
Customer Insights Manager at Volkswagen UK Ltd.
April 1, 2020 - April 1, 2020
Led customer insights and marketing programs across multiple functions, expanding sample sizes for customer satisfaction measurement, advocating transparency of retailer scores online, and improving insights quality. Managed lifecycle of Customer Experience Management programs, vendor relations, budgets, timelines, and cross-functional stakeholder engagement.
Service Product Manager at Volkswagen UK Ltd.
March 1, 2018 - March 1, 2018
Delivered aftersales product and communication strategy to drive customer retention and loyalty. Executed integrated national campaigns across direct mail, email, text, social, and online channels; led testing, analysis, and optimization to maintain a steady stream of leads; managed supplier relationships and budgeting for the aftersales portfolio.
Aftersales Performance Manager at Nissan Motors (GB) Ltd.
June 1, 2013 - June 1, 2013
Maintained customer satisfaction, optimized service quality, and ensured efficient post-sale support. Ranked nationally high across KPIs, led aftersales performance initiatives, and supported profitability through targeted campaigns and performance measurement.
Accessories Programme Manager at MSX International
August 1, 2012 - August 1, 2012
Led accessories program management, campaign development, and dealer communications, contributing to campaign execution efficiency and product promotions.

Education

Postgraduate Diploma: Direct and Interactive Marketing Diploma at Institute of Direct & Interactive Marketing, London UK
January 1, 2007 - November 4, 2025
BSc, Economics & Management (Hons) at University of Roma TRE, Rome, Italy
January 1, 2002 - November 4, 2025
DMI Track: Data and Web Analytics at Digital Marketing Institute, Online
January 11, 2030 - July 1, 2021

Qualifications

Emma Van Heusen Facebook Adcelerator Certification Programme – CDP Certified
January 1, 2025 - November 4, 2025
Google Ads certified - Search
August 1, 2024 - November 4, 2025
Kaity Griffin Profitable Promotions - Certified
January 11, 2030 - November 4, 2025

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet, Consumer Goods