I'm an Austin-based freelance copywriter and content strategist with over a decade of experience helping brands attract, engage, and convert their ideal audiences. Whether I'm crafting a high-converting sales page, building out a content strategy, or writing email campaigns that actually get opened, I bring a valuable combination of creative storytelling and data-driven thinking to every project. Since launching my freelance business in 2017, I've partnered with a roster of clients spanning tech, healthcare, education, and non-profit — including Databricks, ConnectWise, Axcient, Colorado State University-Global Campus, Children's Diabetes Foundation, and SCL Health. I specialize in copy and strategy that moves people through the funnel with messaging that feels authentic, builds authority, and drives real revenue. Before going independent, I honed my skills in-house. As Email Marketing Manager at Live Smart Solutions, I delivered a 30% jump in conversion rates, a 53% boost in open rates, and over $96K in revenue generated from a single internal campaign in one week. At CSU-Global, I led content marketing strategy, spearheaded the company blog, and developed email analytics systems used across the advertising and content teams. My background isn't limited to marketing. With a Master of Social Work from NYU, I bring a genuine understanding of human behavior and motivation to my projects. In a world of AI-slop, I pride myself on integrating the technology, without losing the authenticity of the company, product, or service being delivered. I don't just write. I think strategically. From SEO and audience segmentation to direct response and brand storytelling, I implement experiences tailored to where your customer is in their journey and what they need to hear to take the next step. If you're looking for a copywriter who combines sharp strategy, proven results, and a voice that resonates, let's connect!…

Liz Mellem

I'm an Austin-based freelance copywriter and content strategist with over a decade of experience helping brands attract, engage, and convert their ideal audiences. Whether I'm crafting a high-converting sales page, building out a content strategy, or writing email campaigns that actually get opened, I bring a valuable combination of creative storytelling and data-driven thinking to every project. Since launching my freelance business in 2017, I've partnered with a roster of clients spanning tech, healthcare, education, and non-profit — including Databricks, ConnectWise, Axcient, Colorado State University-Global Campus, Children's Diabetes Foundation, and SCL Health. I specialize in copy and strategy that moves people through the funnel with messaging that feels authentic, builds authority, and drives real revenue. Before going independent, I honed my skills in-house. As Email Marketing Manager at Live Smart Solutions, I delivered a 30% jump in conversion rates, a 53% boost in open rates, and over $96K in revenue generated from a single internal campaign in one week. At CSU-Global, I led content marketing strategy, spearheaded the company blog, and developed email analytics systems used across the advertising and content teams. My background isn't limited to marketing. With a Master of Social Work from NYU, I bring a genuine understanding of human behavior and motivation to my projects. In a world of AI-slop, I pride myself on integrating the technology, without losing the authenticity of the company, product, or service being delivered. I don't just write. I think strategically. From SEO and audience segmentation to direct response and brand storytelling, I implement experiences tailored to where your customer is in their journey and what they need to hear to take the next step. If you're looking for a copywriter who combines sharp strategy, proven results, and a voice that resonates, let's connect!…

Available to hire

I’m an Austin-based freelance copywriter and content strategist with over a decade of experience helping brands attract, engage, and convert their ideal audiences. Whether I’m crafting a high-converting sales page, building out a content strategy, or writing email campaigns that actually get opened, I bring a valuable combination of creative storytelling and data-driven thinking to every project.

Since launching my freelance business in 2017, I’ve partnered with a roster of clients spanning tech, healthcare, education, and non-profit — including Databricks, ConnectWise, Axcient, Colorado State University-Global Campus, Children’s Diabetes Foundation, and SCL Health. I specialize in copy and strategy that moves people through the funnel with messaging that feels authentic, builds authority, and drives real revenue.

Before going independent, I honed my skills in-house. As Email Marketing Manager at Live Smart Solutions, I delivered a 30% jump in conversion rates, a 53% boost in open rates, and over $96K in revenue generated from a single internal campaign in one week. At CSU-Global, I led content marketing strategy, spearheaded the company blog, and developed email analytics systems used across the advertising and content teams.

My background isn’t limited to marketing. With a Master of Social Work from NYU, I bring a genuine understanding of human behavior and motivation to my projects. In a world of AI-slop, I pride myself on integrating the technology, without losing the authenticity of the company, product, or service being delivered.

I don’t just write. I think strategically. From SEO and audience segmentation to direct response and brand storytelling, I implement experiences tailored to where your customer is in their journey and what they need to hear to take the next step.

If you’re looking for a copywriter who combines sharp strategy, proven results, and a voice that resonates, let’s connect!

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Work Experience

Remote Freelance Copywriter at Self-Employed at LizMellem.com
May 1, 2017 - Present
Provide copy, content, design, and email marketing support across industries to drive consumer base, customer acquisition, and profit growth. Create evergreen content to establish thought leadership, boost engagement, and support internal sales and marketing goals. Optimize copy for direct response and brand marketing aligned with SEO best practices to guide customers toward the next action.
Content Marketing Specialist at Colorado State University -Global Campus
June 1, 2016 - May 1, 2017
Analyzed data to influence strategy and develop personalized content for segmented audiences using email metrics, web analytics, social reach, insights, and best practices. Researched, wrote, and edited engaging print and digital content to update CSU-Global web content. Primary author and coordinator of the CSU-Global blog, 'The Global Happenings.' Managed multiple projects under tight deadlines, coordinating with Marketing and Communications leadership on strategy and schedules. Major Contributions: implemented email analytics to track engagement and optimize campaigns; created a dynamic blog content calendar to cover topics across personas, categories, keywords, and trends.
Email Marketing Manager at Live Smart Solutions, LLC
March 1, 2015 - May 1, 2016
Wrote, created, and implemented integrated email campaigns targeting specific audiences to raise awareness and drive conversions. Collaborated with third-party partners and selected products to license internally. Achievements: drove 26% incremental revenue over 10 months; grew revenue by $16k in 9 months via integrated email promotions; increased conversion rate from 1.7% to 6.9%; boosted open rate by 53% (4.5% to 28.4%); contributed to a 10% reduction in refunds by refining onboarding content; generated over $96k in revenue from a one-week internal campaign leveraging video, limited-time offers, and pre-launch buildup.
Copywriter at Live Smart Solutions, LLC
April 1, 2013 - March 1, 2015
Wrote and edited sales pages, upsells, video scripts, email campaigns, paid ads, and product descriptions within direct response marketing. Promoted to Email Marketing Manager, responsible for the third-highest revenue generator in the company based on performance and copywriting skills.
Contract Counselor at National Multiple Sclerosis Society (NMSS)
August 1, 2011 - August 1, 2016
Co-founded and facilitated The Social, a non-traditional MS support group expanding to four areas in Colorado and Wyoming. Served as a liaison between participants and NMSS services and partner organizations.
Marketing Consultant at Evergreen Solutions Group, LLC
May 1, 2010 - July 1, 2013
Consulted with brick-and-mortar medical centers to define and integrate their unique selling proposition into social media, content, email marketing, and website development. Wrote, created, and implemented a bi-weekly email newsletter; served as the primary company representative.
Writer at Force Change
July 1, 2012 - July 1, 2013
Wrote, researched, and promoted petitions encouraging social change through community collectivism; provided readers with comprehensive coverage and tools to have their voices heard.
Milieu Addictions Counselor at Arapahoe House, Inc.
October 1, 2009 - June 1, 2010
Provided admission, discharge, one-on-one, and group counseling services to youth and adults struggling with addiction and mental illness in social detoxification and residential treatment programs. Received Certified Addictions Counselor I (CACI) Certification and CACII training.
Personal Organizer at Stephen C. Josephson, Ph.D., P.C.
August 1, 2008 - September 1, 2009
Assisted youths and adults coping with ADHD and/or OCD, and other mental illnesses complete tasks efficiently and effectively, while teaching them to utilize organization techniques for the future.

Education

Master of Social Work at New York University
January 11, 2030 - May 13, 2026
Bachelor of Social Work at University of Kansas
January 11, 2030 - May 13, 2026

Qualifications

Certified Addictions Counselor I (CACI) Certification
January 11, 2030 - May 13, 2026
CACII training
January 11, 2030 - May 13, 2026

Industry Experience

Education, Healthcare, Professional Services, Software & Internet, Non-Profit Organization, Media & Entertainment
    paper Check out my Portfolio | LizMellem.com

    In 2017, I left my full-time marketing job to take on 100% freelance clients. See who I’ve worked with, what we did, and samples of my work to learn more.