Hello, I’m Liz—an award-winning graphic designer with 30+ years of experience specializing in journal, book, and purpose-driven print layout design. I’m an expert in Adobe InDesign, Illustrator, and Photoshop, with a passion for typography, cohesive visual themes, and print-ready production. I earned an Indie Book Awards for Persist: A Journal with Quotes from Women Who Persisted, and other titles, and I thrive on turning complex ideas into clean, compelling layouts. I collaborate remotely with authors and publishers to meet objectives, devise marketing strategies to boost sales, and create branding, promotional materials, websites, and social media assets. I love helping authors publish successfully, including pursuing Hot New Release status on Amazon and leveraging Facebook and Amazon advertising to reach readers.

Liz Mrofka

Hello, I’m Liz—an award-winning graphic designer with 30+ years of experience specializing in journal, book, and purpose-driven print layout design. I’m an expert in Adobe InDesign, Illustrator, and Photoshop, with a passion for typography, cohesive visual themes, and print-ready production. I earned an Indie Book Awards for Persist: A Journal with Quotes from Women Who Persisted, and other titles, and I thrive on turning complex ideas into clean, compelling layouts. I collaborate remotely with authors and publishers to meet objectives, devise marketing strategies to boost sales, and create branding, promotional materials, websites, and social media assets. I love helping authors publish successfully, including pursuing Hot New Release status on Amazon and leveraging Facebook and Amazon advertising to reach readers.

Available to hire

Hello, I’m Liz—an award-winning graphic designer with 30+ years of experience specializing in journal, book, and purpose-driven print layout design. I’m an expert in Adobe InDesign, Illustrator, and Photoshop, with a passion for typography, cohesive visual themes, and print-ready production. I earned an Indie Book Awards for Persist: A Journal with Quotes from Women Who Persisted, and other titles, and I thrive on turning complex ideas into clean, compelling layouts.

I collaborate remotely with authors and publishers to meet objectives, devise marketing strategies to boost sales, and create branding, promotional materials, websites, and social media assets. I love helping authors publish successfully, including pursuing Hot New Release status on Amazon and leveraging Facebook and Amazon advertising to reach readers.

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Language

English
Fluent

Work Experience

Owner, Chief Creative at Bugle Box / What If? Publishing
January 1, 2016 - Present
Award-winning book designer across a variety of market segments. Consult with authors to ensure that their book objectives are achieved. Self-publishing expert who can evaluate current state of marketing and devise promotional strategies for increased sales, as well as attain Hot New Release status on Amazon and increase presence through search engine optimization. Create converting ad campaigns on Amazon and Facebook to drive book sales. Design branding, promotional materials, websites and social media for clients.
Freelance Designer & Marketing Consultant at Freelance Design & Marketing
January 1, 1995 - Present
Designed award-winning books and magazines for clients such as The Neenan Company, Huebner Marketing, Cornerstone Group, Thrums Books, The National Needlework Association, Real Life Magazine, Rodeo News, and Loveland Local. Developed marketing strategies that delivered measurable growth. Created cross-promotion campaigns using social media, email, and text messaging to drive sales and traffic. Increased authors' book sales through Facebook and Amazon advertising. Design experience spans magazines, books, logos, branding, catalogs, direct mail, eBooks, banner ads, and websites; photography, PowerPoint presentations, and trade show booth design.
Magazine & Editorial Designer at Interweave / F+W Media
January 1, 1995 - December 31, 2001
Designed Handwoven, Beadwork, Interweave Knits, and Herbs for Health magazines; designed best-selling special editions and books; photostyled magazine photo shoots; designed magazine ads, DVD jackets, eBooks, freemiums, direct mail, and catalogs; built the company’s first branded website and created promotional banner ads and digital downloads.
Magazine & Editorial Designer at Interweave / F+W Media
January 1, 2009 - December 31, 2012
Designed Handwoven, Beadwork, Interweave Knits, and Herbs for Health magazines during a second tenure; designed best-selling special editions and books; collaborated with editorial teams; photostyled shoots; designed ads, eBooks, catalogs; built the company’s first branded website.

Education

Associate of Applied Science in Graphic Design at The Denver Institute of Technology
January 11, 2030 - April 23, 2026

Qualifications

Granted Patent #7,704,588
January 11, 2030 - April 23, 2026

Industry Experience

Media & Entertainment, Professional Services