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Product Designer with end-to-end experience designing scalable digital products that drive measurable growth and user engagement. I specialize in transforming complex business requirements into intuitive, high-impact user experiences grounded in research, data, and systems thinking. At NUBO (Ed Tech), I led the redesign of the student admission funnel, increasing completed applications from 1.4k to 3.4k per year while improving clarity, usability, and conversion performance across web and mobile platforms. My work supports over 3,000 monthly active students. With a background in education and a strong technical foundation, I collaborate closely with Product, Engineering, Growth, and Data teams to align user needs with business goals. I bring structured thinking, clear communication, and confident product decision-making throughout the full life cycle.…Product Designer with end-to-end experience designing scalable digital products that drive measurable growth and user engagement. I specialize in transforming complex business requirements into intuitive, high-impact user experiences grounded in research, data, and systems thinking. At NUBO (Ed Tech), I led the redesign of the student admission funnel, increasing completed applications from 1.4k to 3.4k per year while improving clarity, usability, and conversion performance across web and mobile platforms. My work supports over 3,000 monthly active students. With a background in education and a strong technical foundation, I collaborate closely with Product, Engineering, Growth, and Data teams to align user needs with business goals. I bring structured thinking, clear communication, and confident product decision-making throughout the full life cycle.

Lucas Lagoa

Product Designer, UI Designer, UX Designer, +2

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Product Designer with end-to-end experience designing scalable digital products that drive measurable growth and user engagement. I specialize in transforming complex business requirements into intuitive, high-impact user experiences grounded in research, data, and systems thinking. At NUBO (Ed Tech), I led the redesign of the student admission funnel, increasing completed applications from 1.4k to 3.4k per year while improving clarity, usability, and conversion performance across web and mobile platforms. My work supports over 3,000 monthly active students. With a background in education and a strong technical foundation, I collaborate closely with Product, Engineering, Growth, and Data teams to align user needs with business goals. I bring structured thinking, clear communication, and confident product decision-making throughout the full life cycle.…Product Designer with end-to-end experience designing scalable digital products that drive measurable growth and user engagement. I specialize in transforming complex business requirements into intuitive, high-impact user experiences grounded in research, data, and systems thinking. At NUBO (Ed Tech), I led the redesign of the student admission funnel, increasing completed applications from 1.4k to 3.4k per year while improving clarity, usability, and conversion performance across web and mobile platforms. My work supports over 3,000 monthly active students. With a background in education and a strong technical foundation, I collaborate closely with Product, Engineering, Growth, and Data teams to align user needs with business goals. I bring structured thinking, clear communication, and confident product decision-making throughout the full life cycle.

Available to hire

Product Designer with end-to-end experience designing scalable digital products that drive measurable growth and user engagement. I specialize in transforming complex business requirements into intuitive, high-impact user experiences grounded in research, data, and systems thinking. At NUBO (Ed Tech), I led the redesign of the student admission funnel, increasing completed applications from 1.4k to 3.4k per year while improving clarity, usability, and conversion performance across web and mobile platforms. My work supports over 3,000 monthly active students. With a background in education and a strong technical foundation, I collaborate closely with Product, Engineering, Growth, and Data teams to align user needs with business goals. I bring structured thinking, clear communication, and confident product decision-making throughout the full life cycle.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

French

Intermediate

Work Experience

UX UI Designer at NUBO

December 11, 2024 - Present

Owned the end-to-end redesign of the student admission funnel for a digital education platform serving thousands of applicants annually. ● Increased completed applications from 1.4k/year to 3.4k/year by restructuring information architecture, simplifying decision fl ows, and improving interaction clarity. ● Conducted stakeholder interviews with Education, Growth, and Data teams to translate business requirements into structured UX solutions. ● Designed 125+ screens (mobile & desktop) covering onboarding, navigation, class experience, and student dashboards. ● Impacted approximately 3,200 monthly active students, improving usability and engagement across the learning journey. ● Collaborated with Product Manager, CTO, engineers, and 3 designers to ensure alignment, documentation quality, and scalable implementation.

Language Data Annotator at Transperfect

June 6, 2024 - August 31, 2024

Data Annotator / AI Data Specialist Annotated and labeled large volumes of data with high precision to support the training and development of AI and machine learning models, ensuring data quality and consistency. Collaborated closely with cross-functional teams including data scientists, engineers, and product managers to design and curate diverse, accurate datasets tailored to project needs. Participated actively in testing and validating AI models, analyzing results to verify performance metrics and providing feedback for iterative improvements. Maintained strict adherence to project guidelines and quality standards, contributing to enhanced model accuracy and robustness.

ADS quality rater at TELUS Internatinoal

August 6, 2025 - Present

Evaluate search results, advertisements, and web content based on detailed quality guidelines; Perform contextual analysis and content categorization across various domains (commercial, educational, technical, etc.); Apply complex policies to enhance machine learning models and AI-driven ranking systems; Ensure consistency, objectivity, and precision in all evaluations; Work independently with strong attention to detail, meeting weekly productivity and accuracy targets. This role directly supports the continuous improvement of search, recommendation, and advertising algorithms, contributing to ethical and high-quality AI development.