Hi, I’m Loek Lutgens, a business innovation graduate with a passion for turning complex problems into practical, testable solutions. I enjoy creating explainer videos and visual stories that help teams and clients understand value, and I’ve spent years helping SaaS and health-tech projects move forward through user-centered design and effective communication. My approach blends systems thinking with hands-on prototyping, data-informed feedback loops, and collaborative workshops. I love guiding teams through transitions, using visuals and narrative to articulate outcomes, and growing with cross-disciplinary groups to deliver meaningful results.

Loek Lutgens

Hi, I’m Loek Lutgens, a business innovation graduate with a passion for turning complex problems into practical, testable solutions. I enjoy creating explainer videos and visual stories that help teams and clients understand value, and I’ve spent years helping SaaS and health-tech projects move forward through user-centered design and effective communication. My approach blends systems thinking with hands-on prototyping, data-informed feedback loops, and collaborative workshops. I love guiding teams through transitions, using visuals and narrative to articulate outcomes, and growing with cross-disciplinary groups to deliver meaningful results.

Available to hire

Hi, I’m Loek Lutgens, a business innovation graduate with a passion for turning complex problems into practical, testable solutions. I enjoy creating explainer videos and visual stories that help teams and clients understand value, and I’ve spent years helping SaaS and health-tech projects move forward through user-centered design and effective communication.

My approach blends systems thinking with hands-on prototyping, data-informed feedback loops, and collaborative workshops. I love guiding teams through transitions, using visuals and narrative to articulate outcomes, and growing with cross-disciplinary groups to deliver meaningful results.

See more

Language

Dutch
Fluent
English
Advanced
German
Intermediate

Work Experience

Project Assistant – Social Robotics at Philadelphia Care Foundation
January 1, 2024 - January 1, 2024
Supported social robotics initiatives; conducted user interviews and usability testing to validate design assumptions; led onboarding and customer retention initiatives; assisted with implementation feedback loops and iterative improvements; created explainer videos and user interviews to illustrate results.
Innovation & Media Associate at WTP Buynamics BV
January 1, 2024 - November 7, 2025
Producing explainer videos and event recordings; supported the client’s success team and the media team; led internal process initiatives to streamline onboarding and customer retention; conducted user interviews and usability testing; created explainer videos and user interviews on results.
Project Assistant at Social Robotics Philadelphia Care Foundation
January 1, 2020 - December 31, 2024
Led onboarding process improvements and customer retention initiatives. Conducted user interviews and usability testing to validate design assumptions. Produced explainer videos and event recordings. Built feedback loops and iterated on improvements.

Education

Bachelor of Business Innovation, Minor in Film and Visual Storytelling at Avans University of Applied Sciences
January 1, 2021 - January 1, 2025
Bachelor of Business Innovation (Minor: Film and Visual Storytelling) at Avans University of Applied Sciences
January 1, 2021 - January 1, 2025

Qualifications

Sports Instruction, Training & Coaching (MBO-4)
January 1, 2016 - January 1, 2020

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Software & Internet