Available to hire
Hi, I’m Loek Lutgens, a business innovation graduate with a passion for turning complex problems into practical, testable solutions. I enjoy creating explainer videos and visual stories that help teams and clients understand value, and I’ve spent years helping SaaS and health-tech projects move forward through user-centered design and effective communication.
My approach blends systems thinking with hands-on prototyping, data-informed feedback loops, and collaborative workshops. I love guiding teams through transitions, using visuals and narrative to articulate outcomes, and growing with cross-disciplinary groups to deliver meaningful results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Dutch
Fluent
English
Advanced
German
Intermediate
Work Experience
Project Assistant – Social Robotics at Philadelphia Care Foundation
January 1, 2024 - January 1, 2024Supported social robotics initiatives; conducted user interviews and usability testing to validate design assumptions; led onboarding and customer retention initiatives; assisted with implementation feedback loops and iterative improvements; created explainer videos and user interviews to illustrate results.
Innovation & Media Associate at WTP Buynamics BV
January 1, 2024 - November 7, 2025Producing explainer videos and event recordings; supported the client’s success team and the media team; led internal process initiatives to streamline onboarding and customer retention; conducted user interviews and usability testing; created explainer videos and user interviews on results.
Project Assistant at Social Robotics Philadelphia Care Foundation
January 1, 2020 - December 31, 2024Led onboarding process improvements and customer retention initiatives. Conducted user interviews and usability testing to validate design assumptions. Produced explainer videos and event recordings. Built feedback loops and iterated on improvements.
Education
Bachelor of Business Innovation, Minor in Film and Visual Storytelling at Avans University of Applied Sciences
January 1, 2021 - January 1, 2025Bachelor of Business Innovation (Minor: Film and Visual Storytelling) at Avans University of Applied Sciences
January 1, 2021 - January 1, 2025Qualifications
Sports Instruction, Training & Coaching (MBO-4)
January 1, 2016 - January 1, 2020Industry Experience
Media & Entertainment, Healthcare, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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