With over 15 years of experience in graphic design, I am experienced in visual communication and branding design strategies, with notable success in print and digital design, social media advertising, email creation, corporate reports, and 2D animations. I have a proven track record in leading successful design projects, implementing design systems, and increasing customer satisfaction and sales. I am experienced in optimizing artwork for digital platforms and print production. Additionally, I have received recognition for my work and have a strong understanding of design tools (such as Adobe Photoshop, InDesign, Illustrator, and Animate) that allow for quick design delivery. I am seeking to leverage my skills in digital and print design to help businesses reach acquisition goals, build customer relationships and leave a lasting brand impression.

Elizabeth Wallace

With over 15 years of experience in graphic design, I am experienced in visual communication and branding design strategies, with notable success in print and digital design, social media advertising, email creation, corporate reports, and 2D animations. I have a proven track record in leading successful design projects, implementing design systems, and increasing customer satisfaction and sales. I am experienced in optimizing artwork for digital platforms and print production. Additionally, I have received recognition for my work and have a strong understanding of design tools (such as Adobe Photoshop, InDesign, Illustrator, and Animate) that allow for quick design delivery. I am seeking to leverage my skills in digital and print design to help businesses reach acquisition goals, build customer relationships and leave a lasting brand impression.

Available to hire

With over 15 years of experience in graphic design, I am experienced in visual communication and branding design strategies, with notable success in print and digital design, social media advertising, email creation, corporate reports, and 2D animations. I have a proven track record in leading successful design projects, implementing design systems, and increasing customer satisfaction and sales. I am experienced in optimizing artwork for digital platforms and print production. Additionally, I have received recognition for my work and have a strong understanding of design tools (such as Adobe Photoshop, InDesign, Illustrator, and Animate) that allow for quick design delivery. I am seeking to leverage my skills in digital and print design to help businesses reach acquisition goals, build customer relationships and leave a lasting brand impression.

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Language

English
Fluent

Work Experience

Graphic Designer at The Los Angeles Daily Journal
January 1, 2024 - Present
Designed the Daily Journal’s Salute to Veterans section (award winner); brought the layout of special supplemental sections in-house, reducing turnaround times by 25% and increasing completed tasks by 25%; acted as art director for covers and interior layouts (16-56 pages); recreated in-house promotional advertising to be trendy and eye-catching; developed visual communications, advertisements, presentations, digital banners, in-store POS, and mockups for corporate clients, increasing ad sales by 5%; art directed online and print advertising projects; implemented customer feedback to refine digital and print assets; redesigned weekly/daily emails to cleaner, modern designs, boosting viewer engagement by 20%; proofread copy and checked images for specs; collaborated with cross-functional teams to deliver projects on-time and on-budget using Slack, Microsoft Teams, Trello, OneDrive, and more.
Online Advertising Graphic Designer at The San Diego Union-Tribune / LA Times
January 1, 2024 - October 22, 2025
Created visuals for 100+ corporate clients across banner ads, social assets, and videos; helped drive ad sales by 5%; supervised in-house digital advertising production (2023-2024); art directed online ads; improved file production efficiency by 25%; developed logos, programmatic displays, animations; utilized vendor tools (Jivox, Impact Engine, Celtra, Checkm8, Yieldmo, Salesforce Email Builder, Clipcentric, and ResponsiveAds) to craft engaging rich media; ensured brand consistency; proofread copy and reviewed assets for specs; delivered on-time and on-budget projects; documented processes and trained new hires; onboarded IT access.
Print Advertising Graphic Designer at The San Diego Union-Tribune
January 1, 2016 - October 22, 2025
Conceptualized and created logos, layouts, templates, brochures, flyers, signs, newsletters, and other visuals with engaging graphics and content that helped increase brand awareness for a large portfolio of clients. Reviewed and implemented customer feedback to refine printed materials. Optimized artwork files for efficient print production, achieving 99.9% throughput. Designed Luxury Real Estate pages with modern design trends. Proofread copy and inspected images for accuracy and specs. Collaborated with multiple teams to deliver on-time and on-budget projects using project management systems and processes.
Advertising Assistant at The San Diego Union-Tribune
January 1, 2005 - October 22, 2025
Implemented a content calendar for newspaper advertising placements. Communicated with customers regarding production, distribution, cost estimates, and purchase orders. Troubleshot advertising concerns between clients and the newspaper. Assisted department ad director with specific clients and projects. Screened advertising copy to ensure correct details. Reduced overhead by taking on more responsibility with creative and administrative projects. Maintained friendly and professional customer interactions; supported marketing outreach events as needed.
Graphic Designer at The Los Angeles Daily Journal
January 1, 2024 - Present
Led design for the Daily Journal's Veterans section and in-house layout for all special sections (16–56 pages). Acted as art director for section covers and interior layouts; refreshed promotional advertising to be trendy and eye-catching. Produced a broad range of visual communications, including ads, digital banners, in-store POS, and mockups for corporate clients, contributing to a 5% increase in advertising sales. Directed online and print advertising projects and streamlined file production by 25%. Integrated customer feedback to refine digital and print assets; redesigned weekly and daily emails for a cleaner, modern look that boosted viewer engagement by 20%. Proofread copy and verified asset specs (dimensions, resolution, color space, duration). Collaborated with cross-functional teams to deliver on-time, on-budget projects using Slack, Microsoft Teams, Trello, OneDrive, and more; enhanced accuracy and reduced errors by 25%.
Online Advertising Graphic Designer at The San Diego Union-Tribune/LA Times
January 1, 2024 - October 22, 2025
Developed a diverse range of visual communications, banner ads, social media assets, video assets, and mockups for 100+ corporate clients, driving a 5% increase in ad sales. Supervised the creation of all in-house digital advertising (2023–2024) and streamlined workflow to finish projects ahead of schedule with 0% overtime. Art directed online advertising projects, standardizing file production by 25%. Conceptualized logos, programmatic display ads, social images, animations, and other visuals to elevate clients’ online presence. Executed a 2-year animated branding campaign for a large extermination company, resulting in a 10% sales increase in Q1. Implemented vendor tools (Jivox, Impact Engine, Celtra, Checkm8, Yieldmo, Salesforce Email Builder, Clipcentric, ResponsiveAds) to boost engagement and rich-media sales. Ensured brand consistency and quality; proofread assets; collaborated with stakeholders to deliver on-time and on-budget; documented processes to speed up workflows by 1
Print Advertising Graphic Designer at The San Diego Union-Tribune
January 1, 2016 - October 22, 2025
Conceptualized and created logos, layouts, templates, brochures, flyers, signs, newsletters, and other visuals to boost brand awareness for a large client portfolio. Incorporated customer feedback to refine printed materials and optimized artwork for print production, achieving 99.9% throughput. Designed Luxury Real Estate section pages using modern design trends; proofread copy and inspected images from internal and external vendors for accuracy against specifications. Collaborated with multiple teams to deliver on-time and on-budget projects via Salesforce, Xpance, and AdDesk; contributed to visual design concepts with a positive impact on overall performance.
Advertising Assistant at The San Diego Union-Tribune
January 1, 2005 - October 22, 2025
Implemented a content calendar for newspaper advertising placements. Communicated with customers regarding production, cost estimates, purchase orders, delivery, and distribution. Troubleshot advertising concerns between clients and the newspaper. Assisted department ad director with key clients and projects. Screened advertising copy for accuracy. Reduced overhead by taking on additional responsibilities with creative and administrative projects. Maintained professional client interactions and supported marketing outreach events as needed.

Education

Bachelor's in Communications (Advertising) at Appalachian State University
January 11, 2030 - October 22, 2025
Graphic Design: Digital Design Essentials at UC San Diego (UCSD)
January 11, 2030 - October 22, 2025
Bachelor’s in Communications with a concentration in advertising at Appalachian State University - Boone, NC
January 11, 2030 - October 22, 2025
Graphic Design: Digital Design Essentials, InDesign, Photoshop, Illustrator, Flash, and HTML at UC San Diego
January 11, 2030 - October 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services