Hi, I’m Leigh McKenna. I’m a digital marketing and website optimisation specialist with over 20 years’ experience improving online visibility, driving targeted traffic and increasing engagement across websites and digital campaigns. I’m skilled at SEO, analytics, website performance and conversion optimisation across platforms including WordPress, HubSpot and bespoke CMS environments. I love analysing digital performance data, identifying opportunities to increase visibility and engagement, and turning insights into practical strategies that grow audiences and improve conversion outcomes.

Leigh McKenna

Hi, I’m Leigh McKenna. I’m a digital marketing and website optimisation specialist with over 20 years’ experience improving online visibility, driving targeted traffic and increasing engagement across websites and digital campaigns. I’m skilled at SEO, analytics, website performance and conversion optimisation across platforms including WordPress, HubSpot and bespoke CMS environments. I love analysing digital performance data, identifying opportunities to increase visibility and engagement, and turning insights into practical strategies that grow audiences and improve conversion outcomes.

Available to hire

Hi, I’m Leigh McKenna. I’m a digital marketing and website optimisation specialist with over 20 years’ experience improving online visibility, driving targeted traffic and increasing engagement across websites and digital campaigns.

I’m skilled at SEO, analytics, website performance and conversion optimisation across platforms including WordPress, HubSpot and bespoke CMS environments. I love analysing digital performance data, identifying opportunities to increase visibility and engagement, and turning insights into practical strategies that grow audiences and improve conversion outcomes.

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Language

English
Fluent

Work Experience

Freelance Digital Marketing & Website Optimisation Consultant at McKenna Digital
January 1, 2010 - Present
Provide digital marketing and website optimisation support for organisations and website owners looking to improve online visibility and engagement. Key work includes: SEO and website optimisation to improve search visibility and organic traffic; Website performance improvements and Core Web Vitals optimisation; Content structure and internal linking improvements to strengthen discoverability; Digital analytics analysis to identify growth opportunities; Campaign visibility strategies to increase audience reach and engagement.

Education

Add your educational history here.

Qualifications

BSc Computing for the Internet & Multimedia
January 11, 2030 - March 13, 2026
PgD IT for the Oil & Gas Industry
January 11, 2030 - March 13, 2026
PgD Digital Marketing & Website Optimisation Specialist
January 11, 2030 - March 13, 2026
PgD Digital Marketing & Website Optimisation Specialist
January 11, 2030 - March 13, 2026
PgD IT for the Oil & Gas Industry
January 11, 2030 - March 13, 2026
BSc Computing for the Internet & Multimedia
January 11, 2030 - March 13, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services