LD

Laura Donaghey

Available to hire

I'm a passionate, detail-focused copywriter and content writer with extensive experience crafting engaging, SEO-optimised marketing copy, web content and blog articles for a range of businesses.

About

I’m a passionate, detail-focused copywriter and content writer with extensive experience crafting engaging, SEO-optimised marketing copy, web content and blog articles for a range of businesses.

I bring strong research skills, a sharp eye for grammar and clarity, and an interdisciplinary background in the arts alongside design and coding skills that inform my storytelling and problem-solving. I enjoy working independently and as part of a team, delivering high-quality work on time and exceeding expectations.

  • 16 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Retail
  • Other

Work experience· 6 roles

Founder/Manager · Thrifty SenseMay 2024 – Aug 2024 · 4 mos

Co-founded and managed a small thrift shop, overseeing daily operations including product sourcing, inventory management, pricing, and customer service. Developed marketing strategies, managed finances, organized in-store events and ensured smooth operations while adapting to challenges.

Volunteer ESL Tutor · English Language PartnersAug 2023 – Dec 2023 · 5 mos

Volunteer ESL tutor teaching English to refugees and migrants, helping them develop skills to integrate into New Zealand society. Designing lesson plans and monitoring student progress.

Volunteer Art & Music Programme Assistant · Mapura StudiosApr 2023 – Dec 2023 · 9 mos

Assisted tutors and facilitators in delivering art and music programs for children and adults with disabilities. Supported after-school art clubs and disability-focused music groups, helping with setup, activities and participant engagement.

Copywriter/Content Writer · FreelanceJan 2019 – Nov 2025 · 6 yrs 11 mos
Various Temporary Administrative Roles · VariousJan 2009 – Dec 2012 · 4 yrs
Data Analyst/Web Search Evaluator · Appen Butler HillJan 2009 – May 2019 · 10 yrs 5 mos

Education· 6

Certificate in Introductory Software Development · Future Skills Academy2025
BTEC Diploma in Art & Design (Distinction) · University of Sunderland2010 – 2011
BA English Language & Film Studies · University of Glasgow2003 – 2005
Certificate in Introductory Software Development · Future Skills Academy2025

Certifications and awards

Certificate in Introductory Software Development2025
BTEC Diploma in Art & Design (Distinction)2010 – 2011
BA English Language & Film Studies2003 – 2005

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