2-paragraph first-person bio, friendly tone

Lauren Smith Mullane

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Language

Spanish; Castilian
Beginner

Work Experience

Owner/Designer at LMNT Jewelry
May 1, 2018 - Present
Design, handcraft and sell line of sterling silver and brass jewelry. Build and maintain brand website and social media sites. Coordinate and run all retail art festivals, selling products directly to customers.
Owner/Designer at Tied In Chains Jewelry
September 1, 2015 - December 31, 2018
Design, make and sell a unique line of chain-based assembled jewelry. Build and maintain brand website and social media sites.
Interactive Producer/Project Manager/Consultant at Freelance
August 1, 2010 - Present
Work with various agencies including Wieden+Kennedy, Ogilvy Worldwide, and Tiffany & Co to manage the conception, design, development and launch of websites, banners and emails for worldwide online marketing campaigns. Create project timelines and staffing plans, schedule resources, supervise creative, and oversee development on day-to-day production tasks to assure projects meet client objectives and assets are delivered and launched on time. Review site design, layout, content and metrics. Provide constructive feedback for site changes, additions, and/or upgrades to improve user experience, increase ROI, overall website metrics, and visibility in search engine results. Help client improve company and website visibility in business-related social networking sites.
Online Marketing Manager/Web Producer at 2K Sports
March 1, 2008 - April 1, 2010
Manage the production process from concept to launch of a complete redesign of the 2K Sports brand site and new community site; oversee 2K Sports digital marketing strategy, including the brand site, product-specific sites, Facebook apps, contests and promotions, social community sites, online ads, and viral marketing efforts; manage monthly newsletter and product emails; create monthly metrics reports for product, brand and social networking sites; work with product marketing managers, PR, and external agencies to coordinate product announcements and online media campaigns; oversee community manager with all social media strategies.
Internet Content Manager/Project Manager at LucasArts Lucasfilm Ltd
June 1, 2006 - October 1, 2007
Develop and produce online creative concepts and content for LucasArts brand and product websites; develop ideas, plan rollout strategies and content for consumer marketing websites; work with Creative Services, strategic marketing, public relations and game development teams to develop requirements, budgets and schedules for each new product site; contract and manage external agencies to design and build websites; coordinate publishing and QA of site content.
Managing Editor, EA Online Marketing at Electronic Arts
August 1, 1999 - June 1, 2006
Responsible for daily scheduling, production and publishing of content on EA.com, EASPORTS.com, EA GAMES.com and all individual product websites; manage team of six writers and community managers to maintain voice, style and standards across all consumer-oriented sites. Develop and implement editorial strategy for the EA SPORTS brand on the Web; coordinate with game producers, PR and marketing to execute content plans; write and publish articles and features related to EA SPORTS games and events; coordinate, write, and produce monthly newsletter for 800,000 subscribers.
Sports & Search Producer at WEB TV
January 1, 1999 - August 1, 1999
Responsible for development of all sports-related content; supervise developers, programmers and artists to ensure timely and accurate features; maintain partnerships with CBS Sportsline and MSNBC Sports; assist in design of Sports Web Center and related pages; manage relationships with search engine partners to ensure user-friendly search query results.
Production Assistant at ESPN
November 1, 1996 - October 1, 1998
Create game highlights, write and edit daily features and weekly sport reviews, edit player and coach video b-roll and sound bites, select tease video and sound to maintain viewership, and create statistical supers and full-page graphics for live daily studio shows including SportsCenter, NFL Primetime, Baseball Tonight, NBA 2Night, NHL2Night, and ESPNEWS.
Associate Producer at WFS B-3
April 1, 1995 - November 1, 1996
Produce live, local news updates for morning network program and CNN Headline News; assist producer in all aspects of daily 90-minute live telecast, including writing anchor copy, selecting sound bites, editing packages, and coordinating graphics lists.

Education

Bachelor of Arts at Duke University
January 11, 2030 - January 1, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education