Built automated multi-step nurture journeys (email + CRM + segmentation) based on user behavior and lead quality. Implemented triggers for key events (new lead, abandoned journey, booked call, inactive lead), personalized messaging logic, and a reporting layer for continuous optimization and handover to sales.

Designed a mobile-first application funnel using a simple form flow, integrated it into the website, and connected it to automated processing and follow-ups (confirmation, reminders, internal notifications). Supported the launch with targeted Meta ads. Result: 15 applications within one month and a successful hire with significantly less time and cost compared to traditional job portals.

Implemented an AI-assisted help center and a smart email workflow that automatically categorizes incoming requests, suggests replies, and routes tickets to the right owner (support, sales, operations). Added tagging, prioritization, and escalation rules, plus analytics to identify recurring issues and improve self-service over time.

Built an end-to-end onboarding flow that captures leads from multiple sources (forms, email, ads), enriches data, routes them to the right pipeline stage, and triggers personalized follow-ups. Included automated handoffs to CRM, task creation, appointment scheduling, and status updates for internal teams—reducing manual admin work and speeding up time-to-first-response.