Hi, I am Jan and I am a specialist in the field of digitalization, reliable automation and AI for Startups and SME.
Hi, I am Jan and I am a specialist in the field of digitalization, reliable automation and AI for Startups and SME.
I feel very comfortable with solving bottlenecks and building workflows that run smoothly and save measurable time and money.
I come from a B2B SaaS and digital/marketing background (including product management, business development, head of marketing & e-commerce, digital lead) and now work as a freelancer building AI-supported process automation and growth setups.
Hit me up with your project idea or id you need ongoing support.
HubSpot
GA4
Facebook Ads
WordPress
Shopify
Github
Amazon Web Services
JavaScript
CSS
HTML5
PythonBuilt automated multi-step nurture journeys (email + CRM + segmentation) based on user behavior and lead quality. Implemented triggers for key events (new lead, abandoned journey, booked call, inactive lead), personalized messaging logic, and a reporting layer for continuous optimization and handover to sales.
Designed a mobile-first application funnel using a simple form flow, integrated it into the website, and connected it to automated processing and follow-ups (confirmation, reminders, internal notifications). Supported the launch with targeted Meta ads. Result: 15 applications within one month and a successful hire with significantly less time and cost compared to traditional job portals.
Implemented an AI-assisted help center and a smart email workflow that automatically categorizes incoming requests, suggests replies, and routes tickets to the right owner (support, sales, operations). Added tagging, prioritization, and escalation rules, plus analytics to identify recurring issues and improve self-service over time.
Built an end-to-end onboarding flow that captures leads from multiple sources (forms, email, ads), enriches data, routes them to the right pipeline stage, and triggers personalized follow-ups. Included automated handoffs to CRM, task creation, appointment scheduling, and status updates for internal teams—reducing manual admin work and speeding up time-to-first-response.
Establishment and development of a consulting and implementation concept for reliable automation and AI in SMEs, with a focus on process visibility, automation, and AI assistance (human-in-the-loop). Development of a 3-stage model (diagnostics/assessment → sprints → AI agents) and clear areas of application such as communication/documentation processes, CRM hygiene, quotation/order processes, service triage, and knowledge databases.
Responsible for digital strategy, UX/UI experience, e-commerce, CRM, and performance marketing; budget responsibility; building digital DNA and revenue development; collaborating with partners to optimize stores and interfaces.
Leitung der digitalen & Marketing-Initiativen, Entwicklung der digitalen Strategie, UX/UI-Optimierung, E-Commerce-Management, CRM-Strategien, Performance-Marketing und Budget-Überwachung.
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