Social Media Content Creator & Athlete at Self-employed / Personal Brand

Built an audience of 58K+ followers across platforms through user-generated content on climbing, fitness, lifestyle, and running. Created 3-4 posts/reels per day over months. Generated 10.5M+ organic Instagram views in the last 90 days and 3.9M views with 437.7K interactions in the last 30 days. Partnered with brands on sponsored campaigns, influencer marketing, and community-driven activations. Used analytics, audience insights, and community management across Discord, Patreon, and live events to drive engagement and retention. Competed at Canadian Nationals in bouldering in 2024 and qualified in 2025 (but chose not to compete).

Owner at Rage Climbing Inc.

Founded and scaled a climbing media company focused on competition coverage and community engagement. Produced photography, videography, and media content for major competitions such as Canadian Nationals & NACS Montreal. Built partnerships with emerging athletes to increase exposure and support brand growth. Designed, marketed, and sold custom apparel collections with consistently sold-out launches. Managed business operations including content strategy, marketing, partnerships, and project execution.

Marketing Manager at OnSite Walls

Lead B2B marketing strategy to strengthen brand visibility and market presence within the climbing industry. Develop multi-platform campaigns across social media, content marketing, and brand initiatives. Collaborate with engineering and design teams to translate technical products into compelling customer-facing content. Manage digital campaigns, community engagement, and performance analytics to optimize growth initiatives.

Brand Launch Marketing Lead at Monolithe Escalade

Coordinated the launch of a climbing gym facility. Led launch logistics including sponsorships, vendor partnerships, activations, tabling, and event coordination. Supported promotional campaigns and community outreach initiatives leading up to facility openings.

Marketing Manager (Promoted from Assistant Marketing) at OffSite Climbing

Progressed into a leadership role with expanded responsibilities in B2C growth strategy, campaign management, and multimedia content production. Led consumer-focused social media initiatives and developed photo, video, and graphic content to drive brand visibility and customer engagement. Planned and executed B2C digital campaigns, leveraging audience insights and performance analytics to improve reach, engagement, and community growth.

Marketing Manager at Alive Church

Lead communications, content creation, and event promotion initiatives supporting community growth and engagement. Coordinate campaigns, marketing assets, and outreach efforts across digital and in-person channels. Collaborate with staff and volunteers to execute campaigns and strengthen community connection.