Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Creative lead and visual strategist with 10+ years building brand systems, directing production at scale, and designing the operational infrastructure that makes great work sustainable. Background spans enterprise design at Amazon and Wizards of the Coast, independent studio ownership, startup and 501(c)(3) fundraising campaigns with work across print, digital, commercial, and editorial. Specializes in the gap between creative vision and operational reality—turning ambiguous briefs into cohesive systems that scale and ship. Known for building and adopting design guidelines, maintaining production quality across high-velocity partner workflows, and leading end-to-end brand identity, photography, and creative strategy.…Creative lead and visual strategist with 10+ years building brand systems, directing production at scale, and designing the operational infrastructure that makes great work sustainable. Background spans enterprise design at Amazon and Wizards of the Coast, independent studio ownership, startup and 501(c)(3) fundraising campaigns with work across print, digital, commercial, and editorial. Specializes in the gap between creative vision and operational reality—turning ambiguous briefs into cohesive systems that scale and ship. Known for building and adopting design guidelines, maintaining production quality across high-velocity partner workflows, and leading end-to-end brand identity, photography, and creative strategy.

Loren Johnson

Creative Director, Art Director, Production Designer, +1





Creative lead and visual strategist with 10+ years building brand systems, directing production at scale, and designing the operational infrastructure that makes great work sustainable. Background spans enterprise design at Amazon and Wizards of the Coast, independent studio ownership, startup and 501(c)(3) fundraising campaigns with work across print, digital, commercial, and editorial. Specializes in the gap between creative vision and operational reality—turning ambiguous briefs into cohesive systems that scale and ship. Known for building and adopting design guidelines, maintaining production quality across high-velocity partner workflows, and leading end-to-end brand identity, photography, and creative strategy.…Creative lead and visual strategist with 10+ years building brand systems, directing production at scale, and designing the operational infrastructure that makes great work sustainable. Background spans enterprise design at Amazon and Wizards of the Coast, independent studio ownership, startup and 501(c)(3) fundraising campaigns with work across print, digital, commercial, and editorial. Specializes in the gap between creative vision and operational reality—turning ambiguous briefs into cohesive systems that scale and ship. Known for building and adopting design guidelines, maintaining production quality across high-velocity partner workflows, and leading end-to-end brand identity, photography, and creative strategy.

Available to hire

Creative lead and visual strategist with 10+ years building brand systems, directing production at scale, and designing the operational infrastructure that makes great work sustainable. Background spans enterprise design at Amazon and Wizards of the Coast, independent studio ownership, startup and 501©(3) fundraising campaigns with work across print, digital, commercial, and editorial.

Specializes in the gap between creative vision and operational reality—turning ambiguous briefs into cohesive systems that scale and ship. Known for building and adopting design guidelines, maintaining production quality across high-velocity partner workflows, and leading end-to-end brand identity, photography, and creative strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Freelance Creative Director at Sunfire Studios

December 1, 2025 - Present

Directed end-to-end brand identity, photography, and creative strategy for a roster of nationally touring artists including fun., The Olllam, Fruition, The Crane Wives, Lindsay Lou, The Accidentals and members of Vulfpeck. Launched a full-service creative studio, debuting with a 250+ person opening event.

Design Quality Specialist at Wizards of the Coast

July 1, 2023 - December 1, 2025

Owned end-to-end print production for the largest MTG set to date (Final Fantasy), producing thousands of press-ready files through a high-velocity partner revision cycle, contributing to a record $200M in sales on launch day. Managed a non-negotiable deadline across an intensive multi-partner and team revision cycle achieving a zero-miss record on the highest-grossing set in Magic: The Gathering history.

Associate Technical Artist at Wizards of the Coast

October 1, 2022 - July 1, 2023

Established visual and print standards and QA systems across Magic: The Gathering's global card and packaging lines, enabling the studio to scale from 3 sets per year to 7+ while holding a team-wide error rate below 4%. Built operational infrastructure for tracking/reporting frameworks, root-cause analysis, and standards documentation so teams could scale without sacrificing quality or speed.

Freelance Creative

February 1, 2022 - October 1, 2022

Served as full-service creative for a range of boutique businesses; produced brand, photo, video, print, and UX/UI for a tabletop beverage equipment startup that scaled over 180% in a single year.

Production Designer at Amazon

July 1, 2021 - February 1, 2022

Expanded APub QA infrastructure built in a prior role through a full team transition; maintained vendor standards, production workflows, and creative integrity across the catalog while onboarding incoming designers.

Design Quality Manager at Amazon

May 1, 2019 - July 1, 2021

Owned development of APub Design Guidelines from concept to company-wide adoption. Secured stakeholder and leadership buy-in across multiple teams to deliver a comprehensive, interactive framework that reduced vendor error by 76% within the first year.

Freelance Creative

December 1, 2014 - May 1, 2019

Served as full-service creative for a range of boutique businesses; produced brand, photo, video, print, and UX/UI for a tabletop beverage equipment startup that scaled over 180% in a single year.

Co-Director at Walk the Beat

June 1, 2014 - February 1, 2018

Co-led a two-person team raising $60,000+ for children’s music education. Scaled the flagship event over 40% in one year and expanded to a second city. Founded and produced a music therapy curriculum for the Ottawa County Juvenile Detention Center.