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I started my career in marketing and advertising as an Advertising Operations Associate in September 2019 and advanced into Digital Marketing in 2023. Beginning as an SEO content writer, I developed hands-on experience in SEO implementation using WordPress, including on-page optimization, content publishing, and basic technical SEO. I later transitioned into paid and programmatic advertising, managing campaigns with a strong focus on ROAS, CPA, and CPC. I have led end-to-end campaign execution—from strategic planning to implementation, optimization, and reporting. Additionally, I bring experience in social media marketing, having worked with clients in the Philippines, Australia, and the United Kingdom.…I started my career in marketing and advertising as an Advertising Operations Associate in September 2019 and advanced into Digital Marketing in 2023. Beginning as an SEO content writer, I developed hands-on experience in SEO implementation using WordPress, including on-page optimization, content publishing, and basic technical SEO. I later transitioned into paid and programmatic advertising, managing campaigns with a strong focus on ROAS, CPA, and CPC. I have led end-to-end campaign execution—from strategic planning to implementation, optimization, and reporting. Additionally, I bring experience in social media marketing, having worked with clients in the Philippines, Australia, and the United Kingdom.

Lolita Rose

Growth Marketer, Digital Marketer, Social Media Manager, +2

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I started my career in marketing and advertising as an Advertising Operations Associate in September 2019 and advanced into Digital Marketing in 2023. Beginning as an SEO content writer, I developed hands-on experience in SEO implementation using WordPress, including on-page optimization, content publishing, and basic technical SEO. I later transitioned into paid and programmatic advertising, managing campaigns with a strong focus on ROAS, CPA, and CPC. I have led end-to-end campaign execution—from strategic planning to implementation, optimization, and reporting. Additionally, I bring experience in social media marketing, having worked with clients in the Philippines, Australia, and the United Kingdom.…I started my career in marketing and advertising as an Advertising Operations Associate in September 2019 and advanced into Digital Marketing in 2023. Beginning as an SEO content writer, I developed hands-on experience in SEO implementation using WordPress, including on-page optimization, content publishing, and basic technical SEO. I later transitioned into paid and programmatic advertising, managing campaigns with a strong focus on ROAS, CPA, and CPC. I have led end-to-end campaign execution—from strategic planning to implementation, optimization, and reporting. Additionally, I bring experience in social media marketing, having worked with clients in the Philippines, Australia, and the United Kingdom.

Available to hire

I started my career in marketing and advertising as an Advertising Operations Associate in September 2019 and advanced into Digital Marketing in 2023. Beginning as an SEO content writer, I developed hands-on experience in SEO implementation using WordPress, including on-page optimization, content publishing, and basic technical SEO. I later transitioned into paid and programmatic advertising, managing campaigns with a strong focus on ROAS, CPA, and CPC. I have led end-to-end campaign execution—from strategic planning to implementation, optimization, and reporting. Additionally, I bring experience in social media marketing, having worked with clients in the Philippines, Australia, and the United Kingdom.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Tagalog

Fluent

Work Experience

Freelance SEO, PPC, SMM & Creatives Specialist at Upwork

June 20, 2025 - Present

Managed and optimized the company website, led end-to-end digital marketing campaigns across Google Ads, SEO, and social media, executed performance-driven ad strategies, conducted keyword and competitor research, designed marketing assets, and handled social media management, including content planning, engagement, and performance tracking. I managed end-to-end campaign strategy and execution for clients across the United Kingdom, Australia, and the Philippines, handling everything from planning and content creation to ad optimization and performance tracking.

Ad Operations Associate at Grab PH

September 24, 2019 - February 11, 2022

Freelance SEO, PPC, SMM & Creative Specialist. Managed CRM/SMS campaigns via TeleRivet; Conducted market research, content creation; supported paid search and social campaigns; improved lead generation and conversions.