Hi, I’m Yifan Lo, a freelance Digital Product & Growth Designer with over a decade of experience in brand and digital design, spanning B2C platforms and Web3 products. I specialize in UI/UX design and brand-driven visual systems, focusing on clarity, consistency, and scalable execution. As a Senior Brand & UI/UX Lead since 2018, I’ve led design across freelance and contract engagements, delivering user-centered interfaces and cohesive visual languages through collaboration with cross-functional teams.

Yifan Lo

Hi, I’m Yifan Lo, a freelance Digital Product & Growth Designer with over a decade of experience in brand and digital design, spanning B2C platforms and Web3 products. I specialize in UI/UX design and brand-driven visual systems, focusing on clarity, consistency, and scalable execution. As a Senior Brand & UI/UX Lead since 2018, I’ve led design across freelance and contract engagements, delivering user-centered interfaces and cohesive visual languages through collaboration with cross-functional teams.

Available to hire

Hi, I’m Yifan Lo, a freelance Digital Product & Growth Designer with over a decade of experience in brand and digital design, spanning B2C platforms and Web3 products. I specialize in UI/UX design and brand-driven visual systems, focusing on clarity, consistency, and scalable execution.

As a Senior Brand & UI/UX Lead since 2018, I’ve led design across freelance and contract engagements, delivering user-centered interfaces and cohesive visual languages through collaboration with cross-functional teams.

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Language

English
Advanced
Japanese
Advanced

Work Experience

Senior Brand & UI/UX Lead at Freelance / Contract Work
December 1, 2018 - Present
Lead brand and UI/UX design for freelance and contract clients, developing and implementing scalable visual systems across B2C and Web3 platforms.
Graphic Designer at Marketing Industry
April 1, 2017 - November 1, 2017
Created visual assets and marketing materials for clients; collaborated with teams to deliver on-brand graphics and campaigns.
Marketing Graphic Designer at Four Seasons Store
December 1, 2010 - December 1, 2015
Produced marketing graphics and visual assets for retail store, including product imagery and branding materials.
Drawing Techniques Technician at BBMF Mobile Comics Production
July 1, 2009 - October 1, 2010
Supported drawing production processes, refining drawing techniques for mobile comics; assisted designers and editors.

Education

Arts and Crafts at Tungfang Design University
January 1, 2007 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods