Available to hire
I am Richard-James Long, a strategic and results-driven SEO leader with over a decade of experience driving growth for global brands. I design and lead revenue-focused SEO programs, blending technical optimization, content strategy, and analytics to outperform competitors and grow organic share. I’m passionate about aligning cross-functional teams and translating complex data into clear, actionable insights.
Outside of work, I enjoy collaborating with editorial, product, and engineering teams, turning data into clear insights, and mentoring teams to build robust, scalable SEO capabilities. When I’m not optimizing search, I explore music production, crypto, gaming, and investing, always looking for the next opportunity to help brands shine online.
Experience Level
Language
English
Fluent
Work Experience
Senior Global SEO Lead at Cipher Sports Technology Group
February 1, 2023 - PresentDefine and report on clear SEO goals and KPIs focused on revenue-driving channels and content. Partner with editorial, product, infrastructure, and content teams to embed SEO in everything we publish and build. Optimize for Google Top Stories and Discover, plus emerging formats like AI Overviews and AI Models. Ensure visibility across AI chatbots (e.g., Gemini, ChatGPT, Perplexity). Capture traffic from social platforms (Reddit, YouTube, X). Support both subscription and affiliate funnels. Apply E-E-A-T principles to build trust and authority. Balance on-page, off-page, and technical SEO. Run regular audits, keyword research, and competitor analysis. Recommend improvements to architecture, linking, and content. Use AI, automation, and proprietary assets to scale impact. Keep the business informed of shifts in the SEO landscape.
SEO Specialist at Suncorp Group
September 1, 2011 - January 1, 2022Content Planning, ideation, and SEO research for all blog content across multiple brands. Coordinated and managed key technical SEO updates across multiple brands and products. Served as SME and consultant on SEO technical best practices and website migrations. Conducted detailed technical SEO audits and on-site content audits leading to updated IA and UX recommendations. Executed off-page strategies including building backlink profiles, link reclamation, and partnerships.
Project Manager at Suncorp Group
January 1, 2017 - January 1, 2019Led planning and delivery of initiatives, engaging stakeholders across auctions, events, branches, and partners. Refined project methodology principles (stakeholder maps, decision registers, communications plans). Provided insights and implemented business changes with positive impacts on CX, efficiency, and financial performance.
Agile Project Management at Suncorp Group
January 1, 2015 - January 1, 2017Managed Finance Testing schedules across multiple delivery streams. Coordinated batch testing, detailed test plans, and risk management while upskilling domain testing capability.
Test Lead & Analyst at Suncorp Group
January 1, 2011 - January 1, 2015Developed automated regression framework. Led training in Pune, India. Delivered Bingo Self Service (1500 hits/week increase, 50% sales increase) and multiple AAMI/GIO services.
Agile Project Manager at Suncorp Group
January 1, 2015 - December 31, 2017Managed finance testing schedules across multiple delivery streams; coordinated batch testing and risk management while upskilling domain testing capability.
Senior Global SEO Lead at Cipher Software Pty Ltd
February 1, 2023 - PresentDefined and reported on clear SEO goals and KPIs focused on revenue-driving channels and content. Partnered with editorial, product, infrastructure, and content teams to embed SEO in everything published. Optimized for Google Top Stories and Discover; ensured visibility across AI chatbots; supported subscription and affiliate funnels; applied E-E-A-T principles; balanced on-page, off-page, and technical SEO; ran audits and keyword research; recommended improvements to architecture and content; leveraged AI and automation to scale impact.
SEO Specialist / Head of SEO at Suncorp Group
September 1, 2011 - January 1, 2022Over ten years of progressive SEO experience; content planning; cross-functional collaboration; implemented SEO best practices; improved search visibility; managed and mentored teams; led projects.
Education
Google Data Analytics Certificate at Google
January 1, 2024 - April 21, 2026SEO Specialisation at University of California Davis
January 1, 2020 - April 21, 2026Firstline Leadership at Suncorp Group
January 1, 2015 - April 21, 2026Bachelor of Commerce at MBIT
January 11, 2030 - January 1, 2003Diploma of Entertainment at Holmesglen Institute
January 11, 2030 - January 1, 2001SEO Specialist at University of California Davis
January 1, 2020 - January 1, 2020Firstline Leadership at Suncorp Group
January 1, 2015 - January 1, 2015Bachelor of Commerce at MBIT
January 1, 2003 - January 1, 2003Diploma of Entertainment at Holmesglen Institute
January 1, 2001 - January 1, 2001Bachelor of Commerce at MIBT
January 11, 2030 - January 1, 2003Diploma of Entertainment at Holmesglen Institute
January 11, 2030 - January 1, 2001Firstline Leadership at Suncorp Group
January 1, 2015 - April 22, 2026Qualifications
Google Data Analytics Certificate
January 1, 2024 - April 21, 2026SEO Specialisation
January 1, 2020 - April 21, 2026Firstline Leadership
January 1, 2015 - April 21, 2026Bachelor of Commerce
January 11, 2030 - January 1, 2003Diploma of Entertainment
January 11, 2030 - January 1, 2001Google Data Analytics
January 1, 2024 - January 1, 2024Google Data Analytics Certificate
January 1, 2024 - January 1, 2024SEO Specialist Certification
January 1, 2020 - January 1, 2020Firstline Leadership Certification
January 1, 2015 - January 1, 2015Bachelor of Commerce
January 1, 2003 - January 1, 2003Diploma of Entertainment
January 1, 2001 - January 1, 2001Firstline Leadership
January 1, 2015 - April 22, 2026Diploma of Entertainment
January 11, 2030 - January 1, 2001Bachelor of Commerce
January 11, 2030 - January 1, 2003Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Travel & Hospitality
Experience Level
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