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I'm Ciara Shorten, a strategic marketing leader with 7+ years of experience driving growth for SaaS, technology, and purpose-driven brands. I excel in building multi-market campaigns, managing $1M+ budgets, and delivering measurable pipeline impact through integrated campaigns, partnerships, and brand transformation. I blend commercial thinking with creative execution, thriving in both high-growth startups and global organizations. I love turning whitespace opportunities into revenue by crafting compelling customer journeys and data-driven storytelling across digital, social, and events.…I'm Ciara Shorten, a strategic marketing leader with 7+ years of experience driving growth for SaaS, technology, and purpose-driven brands. I excel in building multi-market campaigns, managing $1M+ budgets, and delivering measurable pipeline impact through integrated campaigns, partnerships, and brand transformation. I blend commercial thinking with creative execution, thriving in both high-growth startups and global organizations. I love turning whitespace opportunities into revenue by crafting compelling customer journeys and data-driven storytelling across digital, social, and events.

Ciara Shorten

Brand Strategist, Brand Designer, Marketing Consultant, +6

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I'm Ciara Shorten, a strategic marketing leader with 7+ years of experience driving growth for SaaS, technology, and purpose-driven brands. I excel in building multi-market campaigns, managing $1M+ budgets, and delivering measurable pipeline impact through integrated campaigns, partnerships, and brand transformation. I blend commercial thinking with creative execution, thriving in both high-growth startups and global organizations. I love turning whitespace opportunities into revenue by crafting compelling customer journeys and data-driven storytelling across digital, social, and events.…I'm Ciara Shorten, a strategic marketing leader with 7+ years of experience driving growth for SaaS, technology, and purpose-driven brands. I excel in building multi-market campaigns, managing $1M+ budgets, and delivering measurable pipeline impact through integrated campaigns, partnerships, and brand transformation. I blend commercial thinking with creative execution, thriving in both high-growth startups and global organizations. I love turning whitespace opportunities into revenue by crafting compelling customer journeys and data-driven storytelling across digital, social, and events.

Available to hire

I’m Ciara Shorten, a strategic marketing leader with 7+ years of experience driving growth for SaaS, technology, and purpose-driven brands. I excel in building multi-market campaigns, managing $1M+ budgets, and delivering measurable pipeline impact through integrated campaigns, partnerships, and brand transformation.

I blend commercial thinking with creative execution, thriving in both high-growth startups and global organizations. I love turning whitespace opportunities into revenue by crafting compelling customer journeys and data-driven storytelling across digital, social, and events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Marketing Lead at Dassault Systèmes

October 1, 2020 - January 31, 2022

Managed multiple social media sites for an Enterprise Ireland award startup; led multi-channel campaigns across LinkedIn, Instagram, Facebook, and email; owned end-to-end email marketing campaigns including copywriting, content creation, and distribution.

Brand Identity & Marketing Lead at Submit.com

October 1, 2020 - January 31, 2022

Crafted and defined brand identity, persona, and core values; identified target clientele; built brand awareness by curating and scheduling branded content across social media; generated ideas for creative social media campaigns; analyzed performance data to optimize reach and engagement.

Head of Marketing at Sendai

October 1, 2021 - May 31, 2022

Led and directed the marketing team to achieve strategic objectives; collaborated with the sales team to craft innovative campaigns; managed events and campaigns end-to-end to drive growth.

Marketing Lead at Invenio Pty Ltd

December 1, 2023 - May 31, 2024

Led multi-channel marketing campaigns across platforms such as LinkedIn, Instagram, Facebook, and email; created content and communications to support sales objectives; managed paid media and aligned activities with ROI targets.

Marketing Lead at Telco Together Foundation

June 1, 2024 - Present

Lead marketing strategy, execution, and implementation across multiple brands; create and manage industry-leading content and communications; transform and align branding principles and practices to ensure consistency and optimal positioning; cultivate relationships with key stakeholders and senior leaders.

Marketing Consultant (Contract) at Self-Employed / East On Byron

December 1, 2025 - Present

Led full brand repositioning and strategic marketing overhaul for a premium hospitality brand in Byron Bay; created end-to-end marketing strategy across brand identity, messaging, digital presence, and customer acquisition; conducted market and competitor analysis; redesigned brand narrative, tone of voice, and visual direction to elevate perceived value; built a comprehensive customer journey framework to improve conversion, guest experience, and retention; aligned website, social media, and content to strengthen storytelling; identified growth opportunities across partnerships, experiences, and brand extensions; advised leadership translating business goals into actionable marketing roadmap.

Marketing Manager at Telco Together Foundation

June 1, 2024 - December 1, 2025

Led marketing strategy, execution, and implementation across multiple brands for a purpose-driven industry foundation; created and managed industry-leading content and communications; transformed and aligned branding principles for consistency and market positioning; cultivated relationships with government bodies, corporate enterprises, and charity partners; pioneered initiatives to elevate brand reputation and measurable industry impact.

Marketing Manager at Invenio Pty. Ltd.

December 1, 2023 - May 31, 2024

Led and directed the ANZ marketing team to achieve strategic pipeline and revenue objectives; collaborated with sales to craft innovative campaigns and drive lead generation; managed end-to-end execution of large-scale events with critical stakeholders; strategically allocated and optimised the ANZ marketing budget for maximum ROI; transformed branding strategies to enhance visibility and alignment with global objectives; cultivated strategic partnerships with key stakeholders, agencies, and vendors; oversaw marketing material and content to ensure brand consistency; established open communication across APAC sales, marketing, and leadership teams.

Channel Marketing Lead, Northern Europe at Dassault Systèmes

January 1, 2022 - October 1, 2023

Managed relationships with senior leaders and resellers across Northern Europe; drove multi-country marketing strategy with a $1M+ budget aligned to global objectives; achieved a 30% increase in partner engagement in the largest revenue stream; developed, executed, and measured pipeline-generating programs for CRE Channel and VARs; collaborated with global sales, product, and partner teams to design ABM programs and digital initiatives driving ROI; orchestrated large-scale events for maximum ROI and brand growth.

Digital Marketing Specialist at Submit.com

October 1, 2020 - January 31, 2022

Managed social media presence for an Enterprise Ireland – awarded startup; led multi-channel marketing campaigns across LinkedIn, Instagram, Facebook, and email to support sales objectives; owned end-to-end email marketing campaigns including content creation, database development, and distribution; analyzed market characteristics and competitor offerings to shape forward-looking marketing strategies.

Social Media & Brand Lead at Sendai

January 1, 2021 - May 31, 2022

Crafted and defined brand identity, persona, and core values for an early-stage company; managed branded content strategy across LinkedIn, Instagram, and Facebook to build audience and brand awareness; generated and developed creative social media marketing campaign concepts; optimized post timing, content quality, and audience reach through data analysis, alongside on-site photography and videography.