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I have a proven ability to translate data analysis into strategic execution to drive revenue and new customer acquisition. In my current role, managing and optimizing budgets across Meta and Google Ads, I improved ROAS (Return on Advertising Spend) from 2.5x to over 2.8x and directly contributed to a 10% increase in revenue in 6 months. I am proficient in advanced analytics tools, including GA4, GTM, Looker Studio, and SQL, and experienced in using CRM strategies (HubSpot) to optimize customer acquisition and segmentation.…I have a proven ability to translate data analysis into strategic execution to drive revenue and new customer acquisition. In my current role, managing and optimizing budgets across Meta and Google Ads, I improved ROAS (Return on Advertising Spend) from 2.5x to over 2.8x and directly contributed to a 10% increase in revenue in 6 months. I am proficient in advanced analytics tools, including GA4, GTM, Looker Studio, and SQL, and experienced in using CRM strategies (HubSpot) to optimize customer acquisition and segmentation.

Lorenzo Castauro

Marketing Strategist, Growth Marketer, Content Strategist, +2

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I have a proven ability to translate data analysis into strategic execution to drive revenue and new customer acquisition. In my current role, managing and optimizing budgets across Meta and Google Ads, I improved ROAS (Return on Advertising Spend) from 2.5x to over 2.8x and directly contributed to a 10% increase in revenue in 6 months. I am proficient in advanced analytics tools, including GA4, GTM, Looker Studio, and SQL, and experienced in using CRM strategies (HubSpot) to optimize customer acquisition and segmentation.…I have a proven ability to translate data analysis into strategic execution to drive revenue and new customer acquisition. In my current role, managing and optimizing budgets across Meta and Google Ads, I improved ROAS (Return on Advertising Spend) from 2.5x to over 2.8x and directly contributed to a 10% increase in revenue in 6 months. I am proficient in advanced analytics tools, including GA4, GTM, Looker Studio, and SQL, and experienced in using CRM strategies (HubSpot) to optimize customer acquisition and segmentation.

Available to hire

I have a proven ability to translate data analysis into strategic execution to drive revenue and new customer acquisition. In my current role, managing and optimizing budgets across Meta and Google Ads, I improved ROAS (Return on Advertising Spend) from 2.5x to over 2.8x and directly contributed to a 10% increase in revenue in 6 months.

I am proficient in advanced analytics tools, including GA4, GTM, Looker Studio, and SQL, and experienced in using CRM strategies (HubSpot) to optimize customer acquisition and segmentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Junior Account & Marketing at Trendcolor Parrucchieri - Local Company

February 1, 2024 - November 6, 2025

Managed monthly advertising budgets (€300-500) on Meta & Google Ads; reduced CPA from €90 to €81 and improved ROAS from 2.5x to over 2.8x. Performed data analysis to identify trends and KPIs (CPA, ROAS), contributing to a 10% revenue increase in 6 months. Developed and managed a CRM program based on customer segmentation, translating insights into personalized communications and generating 28 new customers in 6 months.