Available to hire
Hi, I’m Lord Amofah, a Digital Marketing Specialist and UX/UI strategist based in Markham, Ontario. I design, develop, and optimize websites and campaigns to boost engagement, conversions, and revenue. My focus areas include WordPress (Elementor), WP Forms, email automation, SEO/SEM, Google Ads, and analytics, all aimed at turning marketing plans into measurable results.
I thrive working with cross-functional teams across cultural, B2B, and service-based sectors, translating strategy into high-impact digital experiences and a smooth user journey. I’m passionate about accessible, responsive design and data-driven decision making, delivering campaigns that resonate and convert.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist & UX/UI Strategist at WebsiteGuru (now 3TopRated)
January 1, 2017 - PresentLed the design and execution of UX/UI strategies, advanced SEO projects, and digital marketing campaigns for diverse clients. Developed UX/UI strategies for 25+ client websites improving user engagement by up to 20%. Conducted user testing, wireframing, and prototyping to ensure customer-centric experiences. Managed advanced SEO projects focusing on Core Web Vitals, technical SEO audits, and schema markup resulting in top 10 keyword rankings. Increased organic search traffic by 35% and lead generation by 22%. Spearheaded PPC and SEM campaigns, reducing CPC and improving lead quality. Launched email marketing automation leading to increased open rates and conversions. Collaborated on social media strategies growing brand awareness by up to 30%. Led cross-functional teams and delivered monthly analytics reports providing actionable insights.
Digital Marketing Specialist & Web Development Consultant at ABS Machining Inc.
December 31, 2015 - December 31, 2015Led corporate website redesign, UX/UI optimization, and content strategy, driving organic traffic growth. Managed Google Ads campaigns, improving CTR and reducing CPC. Developed and executed email automation flows with Mailchimp and HubSpot, increasing engagement. Conducted SEO strategy, technical audits, keyword research, link building, and on-page optimization. Created optimized landing pages and CTAs, improving lead generation and user engagement.
Digital Marketing Specialist & Web Development Consultant at ABS Machining Inc.
January 1, 2018 - November 1, 2025Led ongoing website redesign and UX optimization, aligned campaigns with brand strategy and revenue goals; managed Google Ads, improved CTR, reduced CPC; built responsive landing pages and microsites; implemented email automation with Mailchimp and HubSpot; produced analytics reports with actionable insights.
Web Developer & Digital Marketing Consultant at Home Royalty Inc.
July 1, 2025 - July 1, 2025Led Figma-based design system for web and mobile platforms; translated wireframes into WordPress/Elementor front-end components; integrated animations, transitions, and accessibility features; collaborated with marketing teams to align branding, user journey, and campaign strategy; oversaw UI testing, component optimization, and responsive design implementation.
Web Developer at HistoryChannel.ca / Disney / Corus Entertainment (Contract)
February 28, 2018 - February 28, 2018Developed and maintained WordPress-based campaign pages and microsites with strong UX/UI alignment; ensured cross-browser responsiveness and accessibility compliance; collaborated with creative and product teams on interactive campaigns.
Digital Marketing Strategist (Contract) at WebsiteGuru Brampton
January 1, 2013 - November 1, 2025Led UX/UI strategy and digital marketing campaigns for 25+ client websites; managed SEO projects, improved search rankings, implemented Core Web Vitals optimization and schema markup; designed, built, and maintained WordPress (Elementor) and Joomla websites for lead generation; developed responsive landing pages and campaigns; delivered analytics reports with actionable recommendations.
Digital Marketing & UX/UI Strategist (Contract) at WebsiteGuru Brampton
January 1, 2013 - November 1, 2025Led UX/UI strategy and digital marketing campaigns for 25+ client websites. Managed SEO projects, improving search rankings for 30+ high-traffic terms; implemented Core Web Vitals optimization and schema markup. Executed Google Ads and social media campaigns, optimizing CPC and conversions; boosted brand awareness. Designed, built, and maintained WordPress (Elementor) and Joomla websites, integrating WP Forms, Mailchimp, and Constant Contact for lead generation. Developed responsive landing pages, microsites, and email campaigns to drive engagement and conversions. Delivered analytics reports (GA4, Tag Manager, Data Studio) with actionable recommendations for campaign performance.
Web Developer & Digital Marketing Consultant at Home Royalty Inc.
July 31, 2025 - July 31, 2025Led Figma-based design system for web and mobile platforms; translated wireframes into fully functional WordPress/Elementor front-end components. Integrated animations, transitions, and accessibility features, improving UX and engagement metrics. Worked closely with marketing teams to align branding, user journey, and campaign strategy. Oversaw UI testing, component optimization, and responsive design implementation.
Digital Marketing Specialist & Web Development Consultant at ABS Machining Inc.
January 1, 2015 - January 1, 2015Led corporate website redesign, UX/UI optimization, and content strategy; managed Google Ads campaigns; developed and executed email automation flows using Mailchimp and HubSpot; conducted SEO strategy including technical audits, keyword research, and on-page optimization; created optimized landing pages and CTAs to improve lead generation; collaborated with cross-functional teams to align campaigns with brand and revenue goals.
Web Developer at HistoryChannel.ca / Disney / Corus Entertainment (Contract)
February 1, 2018 - February 1, 2018Developed and maintained WordPress-based campaign pages and microsites with strong UX/UI alignment; ensured cross-browser responsiveness and accessibility compliance; collaborated with creative and product teams on interactive campaigns.
Digital Marketing Specialist at ABS Machining Inc.
January 1, 2015 - January 1, 2015Led corporate website redesign, UX/UI optimization, and content strategy; managed Google Ads campaigns; developed and executed email automation flows using Mailchimp and HubSpot; conducted SEO strategy including audits, keyword research, link building, and on-page optimization; created optimized landing pages and CTAs; collaborated with cross-functional teams to align campaigns with brand and revenue goals.
Education
Diploma at CIMT College
January 1, 0001 - December 31, 0001B.Sc. at NIIT
January 1, 0001 - December 31, 0001Diploma in Network Administration at CIMT College
January 1, 2014 - January 1, 2016B.Sc. Computer Science (Web Development Focus) at NIIT
January 1, 2004 - January 1, 2008Diploma in Network Administration at CIMT College
January 1, 2014 - December 31, 2016B.Sc. Computer Science (Web Development Focus) at NIIT
January 1, 2004 - December 31, 2008Diploma in Network Administration at CIMT College
January 1, 2014 - January 1, 2016B.Sc. Computer Science (Web Development Focus) at NIIT
January 1, 2004 - January 1, 2008Diploma in Network Administration at CIMT College
January 1, 2014 - January 1, 2016B.Sc. Computer Science (Web Development Focus) at NIIT
January 1, 2004 - January 1, 2008Diploma in Network Administration at CIMT College
January 1, 2014 - January 1, 2016B.Sc. Computer Science (Web Development Focus) at NIIT
January 1, 2004 - January 1, 2008Qualifications
Google Analytics (GA4)
January 1, 2024 - December 31, 2024SEMrush SEO Mastery
January 1, 2024 - December 31, 2024Mastering Git & GitHub
January 1, 2024 - December 31, 2024ChatGPT AI SEO Copywriting
January 1, 2025 - December 31, 2025Google Analytics (GA4)
January 1, 2024 - November 1, 2025SEMrush SEO Mastery
January 1, 2024 - November 1, 2025Mastering Git & GitHub
January 1, 2024 - November 1, 2025MCSE: Microsoft Server Infrastructure
January 1, 2016 - December 31, 2016CCNP: Cisco Certified Network Professional
January 1, 2016 - December 31, 2016ChatGPT AI SEO Copywriting (In Progress)
January 1, 2025 - November 1, 2025Google Analytics (GA4)
January 1, 2024 - December 31, 2024SEMrush SEO Mastery
January 1, 2024 - December 31, 2024Mastering Git & GitHub
January 1, 2024 - December 31, 2024MCSE: Microsoft Server Infrastructure
January 1, 2016 - December 31, 2016CCNP: Cisco Certified Network Professional
January 1, 2016 - December 31, 2016ChatGPT AI SEO Copywriting (In Progress)
January 1, 2025 - November 1, 2025Google Analytics (GA4)
January 1, 2024 - November 1, 2025SEMrush SEO Mastery
January 1, 2024 - November 1, 2025Mastering Git & GitHub
January 1, 2024 - November 1, 2025MCSE: Microsoft Server Infrastructure
January 1, 2016 - November 1, 2025CCNP: Cisco Certified Network Professional
January 1, 2016 - November 1, 2025ChatGPT AI SEO Copywriting (In Progress)
January 1, 2025 - November 1, 2025Google Analytics (GA4)
January 1, 2024 - November 1, 2025SEMrush SEO Mastery
January 1, 2024 - November 1, 2025Mastering Git & GitHub
January 1, 2024 - November 1, 2025MCSE: Microsoft Server Infrastructure
January 1, 2016 - November 1, 2025CCNP: Cisco Certified Network Professional
January 1, 2016 - November 1, 2025ChatGPT AI SEO Copywriting
January 1, 2025 - November 1, 2025Industry Experience
Manufacturing, Professional Services, Retail, Software & Internet, Real Estate & Construction, Media & Entertainment, Other, Education, Wholesale & Distribution
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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