I’m a generalist illustrator and collateral designer with 10 years of experience helping clients bring their creative visions to life. I’m a color freak who loves vibrant illustrations, and I pair that with a strategic design approach to deliver standout work. I combine hands-on illustration with project planning and collaboration to bring campaigns to life across labels, textbooks, magazines, websites, apps, packaging, and more. I’m excited to contribute my mix of creativity and process to your team.

Lorena Giostri

PRO

I’m a generalist illustrator and collateral designer with 10 years of experience helping clients bring their creative visions to life. I’m a color freak who loves vibrant illustrations, and I pair that with a strategic design approach to deliver standout work. I combine hands-on illustration with project planning and collaboration to bring campaigns to life across labels, textbooks, magazines, websites, apps, packaging, and more. I’m excited to contribute my mix of creativity and process to your team.

Available to hire

I’m a generalist illustrator and collateral designer with 10 years of experience helping clients bring their creative visions to life. I’m a color freak who loves vibrant illustrations, and I pair that with a strategic design approach to deliver standout work.

I combine hands-on illustration with project planning and collaboration to bring campaigns to life across labels, textbooks, magazines, websites, apps, packaging, and more. I’m excited to contribute my mix of creativity and process to your team.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Illustrator and Designer (Freelancer) at Self-employed / Freelance
January 1, 2017 - Present
Plan, coordinate and execute illustration and design projects; design/illustrate and letter texts for labels, textbooks, magazines, websites, apps, packaging, promotional products and graphic novels; conceptualize campaigns; collaborate with agencies, copywriters, managers and clients; finalize files for printing and manage production; prepare guidelines for collateral pieces.
Senior Designer at Conceito em Design
January 1, 2018 - October 1, 2018
Freelanced as an in-house designer to cover for a colleague; conceptualized retail campaigns; projected labels for international food companies; created infographics and flowcharts; diagrammed editorial pieces.
Mid-level Designer at Conceito em Design
July 1, 2017 - January 1, 2018
Freelanced as a temporary in-house designer to help with workflow; projected labels for international food companies; designed infographics and flowcharts; interpreted briefs; diagrammed editorial pieces.
Mid-level Designer at Getz Advertising Agency
March 1, 2017 - July 1, 2017
Freelanced as a temporary in-house designer to help with workflow; projected interactive presentations.
Designer at Komm Brand Agency
January 1, 2017 - March 1, 2017
Freelanced as in-house designer; projected labels; finalised files for printing; designed for both online and offline brand pieces.
Designer Coordinator at Malagueta Criativa Advertising Agency
July 1, 2015 - December 1, 2016
Collaborated with copywriters, project managers and suppliers; coordinated projects; communicated with partner agencies; conceptualized national retail campaigns; projected packaging and labels; supervised graphic production; mentored interns; negotiated budgets; prepared files and guidelines; approved proofs; presented projects to clients; chaired in-house briefing sessions.
Senior Designer at Malagueta Criativa Advertising Agency
July 1, 2013 - June 1, 2015
Designed and illustrated for online and offline brand pieces; integrated national design retail team; presented projects; mentored interns; planned projects; finalized files for printing.
Mid-level Designer at Primetime
June 1, 2013 - July 1, 2014
Created logos and campaigns for events and parties; designed brand pieces; illustrated for brand pieces.
Design Intern at Valsa Design Studio
January 1, 2013 - March 1, 2013
Designed for both online and offline pieces.
Design Intern at Loja Apaixonados
February 1, 2011 - August 1, 2011
Researched new products; designed campaigns for online pieces; photographed products for the brand's e-commerce; managed product listings.

Education

Frame-by-frame animation Free Course at Pablo Cuello
January 1, 2023 - February 25, 2026
Topia Art Experience Congress at Topia Art Experience
January 1, 2022 - February 25, 2026
Vector Illustration Free Course at Paula Cruz
January 1, 2021 - February 25, 2026
Topia Art Experience Online Congress at Topia Art Experience
January 1, 2020 - February 25, 2026
Illustration for children’s books Free Course at Daniel Wu
January 1, 2020 - February 25, 2026
Topia Art Experience Congress at Topia Art Experience
January 1, 2019 - February 25, 2026
Character Design Free Course at Rayner Alencar
January 1, 2019 - February 25, 2026
Professional chalkboard illustration Workshop at Chris Pagnocelli
January 1, 2018 - February 25, 2026
Brush Pen Letters Workshop at Jackson Alves
January 1, 2016 - February 25, 2026
Flat Pen Letters Workshop at Jackson Alves
January 1, 2016 - February 25, 2026
Sign Painting Workshop at Caetano Calomino
January 1, 2015 - February 25, 2026
M.B.A. in Strategic Design at Instituto Infnet
January 1, 2015 - February 25, 2026
Specialization in Design Of fice Management at Polo Criativo
January 1, 2013 - February 25, 2026
Specialization in Retail Design at Polo Criativo
January 1, 2013 - February 25, 2026
B.A in Design at Universidade Estácio de Sá do Rio de Janeiro
January 1, 2012 - February 25, 2026

Qualifications

Frame-by-frame animation Free Course
January 1, 2023 - February 25, 2026
Topia Art Experience Congress
January 1, 2022 - February 25, 2026
Vector Illustration Free Course
January 1, 2021 - February 25, 2026
Topia Art Experience Online Congress
January 1, 2020 - February 25, 2026
Illustration for children’s books Free Course
January 1, 2020 - February 25, 2026
Topia Art Experience Congress
January 1, 2019 - February 25, 2026
Character Design Free Course
January 1, 2019 - February 25, 2026
Professional chalkboard illustration Workshop
January 1, 2018 - February 25, 2026
Brush Pen Letters Workshop
January 1, 2016 - February 25, 2026
Flat Pen Letters Workshop
January 1, 2016 - February 25, 2026
Sign Painting Workshop
January 1, 2015 - February 25, 2026
M.B.A. in Strategic Design
January 1, 2015 - February 25, 2026
Specialization in Design Of Office Management
January 1, 2013 - February 25, 2026
Specialization in Retail Design
January 1, 2013 - February 25, 2026
B.A in Design
January 1, 2012 - February 25, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Telecommunications, Other