Lorena Barbosa
I am a versatile content operations and digital marketing professional with experience spanning social media management, copywriting, video production, and content strategy.
About
I am a versatile content operations and digital marketing professional with experience spanning social media management, copywriting, video production, and content strategy. I specialize in leveraging AI tools and reusable templates to streamline content creation, significantly reducing production time while enhancing quality. My work includes managing social media strategies tailored to Gen Z audiences, contributing to AI-driven lesson creation workflows, and launching bilingual MVPs with integrated SEO strategies.
With a strong background in education and product management alongside my expertise in content design and editing, I am passionate about creating engaging, optimized digital content that drives organic growth and maximizes reach. Fluent in three languages and skilled in a variety of digital and design tools, I thrive in freelance roles that allow me to innovate, collaborate, and deliver impactful content solutions.
- 4 years' experience
- Joined July 2025
Skills· 18
Languages
- PortugueseFluent
- Spanish; CastilianAdvanced
- EnglishAdvanced
- FrenchIntermediate
Industry experience
- Financial Services
- Education
- Professional Services
- Media & Entertainment
- Software & Internet
- Consumer Goods
- Retail
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Work experience· 10 roles
Wrote and structured end-to-end product copy including onboarding flows, dashboards, and in-app guidance, successfully launching the MVP in under 2 weeks. Led bilingual SEO content strategy (EN/ES), publishing more than 20 optimized pages and blog posts. Created onboarding materials and help documentation tailored to international students moving to Spain.
Developed a GPT-powered assistant to automate content creation, reducing time-to-publish by 60%. Created over 30 newsletters and sales enablement materials to educate advisors on technical financial products. Increased internal newsletter open rates by 35% through optimized messaging and simplifying complex financial and macroeconomic insights for non-specialist audiences.
Wrote and structured end-to-end product copy, including onboarding flows, dashboards, and in-app guidance, launching the MVP in under 2 weeks. Led the bilingual SEO content strategy (EN/ES), publishing 20+ optimized pages and blog posts. Created onboarding materials and help documentation (PDF, in-app) tailored to international students moving to Spain.
Education
Certifications and awards
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