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I am a versatile content operations and digital marketing professional with experience spanning social media management, copywriting, video production, and content strategy. I specialize in leveraging AI tools and reusable templates to streamline content creation, significantly reducing production time while enhancing quality. My work includes managing social media strategies tailored to Gen Z audiences, contributing to AI-driven lesson creation workflows, and launching bilingual MVPs with integrated SEO strategies. With a strong background in education and product management alongside my expertise in content design and editing, I am passionate about creating engaging, optimized digital content that drives organic growth and maximizes reach. Fluent in three languages and skilled in a variety of digital and design tools, I thrive in freelance roles that allow me to innovate, collaborate, and deliver impactful content solutions.…I am a versatile content operations and digital marketing professional with experience spanning social media management, copywriting, video production, and content strategy. I specialize in leveraging AI tools and reusable templates to streamline content creation, significantly reducing production time while enhancing quality. My work includes managing social media strategies tailored to Gen Z audiences, contributing to AI-driven lesson creation workflows, and launching bilingual MVPs with integrated SEO strategies. With a strong background in education and product management alongside my expertise in content design and editing, I am passionate about creating engaging, optimized digital content that drives organic growth and maximizes reach. Fluent in three languages and skilled in a variety of digital and design tools, I thrive in freelance roles that allow me to innovate, collaborate, and deliver impactful content solutions.

Lorena Barbosa

Content Strategist, Social Media Manager, Content Creator, +5

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I am a versatile content operations and digital marketing professional with experience spanning social media management, copywriting, video production, and content strategy. I specialize in leveraging AI tools and reusable templates to streamline content creation, significantly reducing production time while enhancing quality. My work includes managing social media strategies tailored to Gen Z audiences, contributing to AI-driven lesson creation workflows, and launching bilingual MVPs with integrated SEO strategies. With a strong background in education and product management alongside my expertise in content design and editing, I am passionate about creating engaging, optimized digital content that drives organic growth and maximizes reach. Fluent in three languages and skilled in a variety of digital and design tools, I thrive in freelance roles that allow me to innovate, collaborate, and deliver impactful content solutions.…I am a versatile content operations and digital marketing professional with experience spanning social media management, copywriting, video production, and content strategy. I specialize in leveraging AI tools and reusable templates to streamline content creation, significantly reducing production time while enhancing quality. My work includes managing social media strategies tailored to Gen Z audiences, contributing to AI-driven lesson creation workflows, and launching bilingual MVPs with integrated SEO strategies. With a strong background in education and product management alongside my expertise in content design and editing, I am passionate about creating engaging, optimized digital content that drives organic growth and maximizes reach. Fluent in three languages and skilled in a variety of digital and design tools, I thrive in freelance roles that allow me to innovate, collaborate, and deliver impactful content solutions.

Available to hire

I am a versatile content operations and digital marketing professional with experience spanning social media management, copywriting, video production, and content strategy. I specialize in leveraging AI tools and reusable templates to streamline content creation, significantly reducing production time while enhancing quality. My work includes managing social media strategies tailored to Gen Z audiences, contributing to AI-driven lesson creation workflows, and launching bilingual MVPs with integrated SEO strategies.

With a strong background in education and product management alongside my expertise in content design and editing, I am passionate about creating engaging, optimized digital content that drives organic growth and maximizes reach. Fluent in three languages and skilled in a variety of digital and design tools, I thrive in freelance roles that allow me to innovate, collaborate, and deliver impactful content solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Advanced

English

Advanced

French

Intermediate

Work Experience

Product & Content Specialist at Uniwords

December 1, 2024 - July 19, 2025

Wrote and structured end-to-end product copy, including onboarding flows, dashboards, and in-app guidance, launching the MVP in under 2 weeks. Led the bilingual SEO content strategy (EN/ES), publishing 20+ optimized pages and blog posts. Created onboarding materials and help documentation (PDF, in-app) tailored to international students moving to Spain.

Social Media Manager at Pizza Hut Spain

October 1, 2024 - July 19, 2025

Managed Instagram content strategy and publishing with a Gen Z focus, increasing average monthly impressions by 193%, reach by 132%, and profile visits by 101% in 7 months. Handled full content calendar, concept development, and performance reporting, optimizing content based on reach, engagement, and audience behavior.

Co-Founder at Aevus Education

September 1, 2022 - September 30, 2023

Led user interviews and discovery sessions for an early-stage edtech startup focused on language learning analytics. Prototyped adaptive learning flows and designed retention experiments using engagement data.

Content Strategist at Recoletos Capital

December 1, 2024 - July 31, 2025

Developed a GPT-powered assistant to automate content creation, reducing time-to-publish by 60%. Created over 30 newsletters and sales enablement materials to educate advisors on technical financial products. Increased internal newsletter open rates by 35% through optimized messaging and simplifying complex financial and macroeconomic insights for non-specialist audiences.

Product & Content Specialist at Uniwords

December 1, 2024 - July 31, 2025

Wrote and structured end-to-end product copy including onboarding flows, dashboards, and in-app guidance, successfully launching the MVP in under 2 weeks. Led bilingual SEO content strategy (EN/ES), publishing more than 20 optimized pages and blog posts. Created onboarding materials and help documentation tailored to international students moving to Spain.

Social Media Manager at Pizza Hut Spain

October 1, 2024 - July 31, 2025

Managed Instagram content strategy and publishing with a Gen Z focus, increasing average monthly impressions by 193%, reach by 132%, and profile visits by 101% in 7 months. Oversaw full content calendar, concept development, and performance reporting; optimized content based on reach, engagement, and audience behavior.

Co-Founder at Aevus Education

September 1, 2022 - September 30, 2023

AI SEO Prompt Engineer Content Operations at Pizza Hut

July 1, 2024 - Present

Wrote and edited copy for a B2B financial newsletter and designed key presentation assets. Introduced AI tools and reusable templates that reduced newsletter production time by 60%.

Content Operations at Ucademy

January 1, 2023 - Present

Supported end-to-end video production workflow by setting up equipment, organizing raw files for editing, and publishing content on the learning platform. Contributed to an AI-driven lesson creation workflow by designing prompts, editing video, and creating visuals to streamline content production. Managed Instagram content strategy and distribution by producing posts, Reels, and Stories tailored to Gen Z audiences. Achieved +193% monthly impressions and +132% monthly reach in 7 months without paid ads, using organic growth strategies.

Content Management at Uniwords

December 31, 2023 - August 21, 2025

Led the launch of a bilingual MVP (marketplace + student community) in under 2 weeks. Implemented a bilingual SEO strategy publishing over 20 optimized landing pages and blog posts. Responsible for copywriting and UX writing.