Hi, I'm Lori, a highly motivated marketer and content creator with a diverse skillset that helps businesses grow their brand and generate leads. I specialize in digital and print marketing, particularly within the real estate industry and for small businesses. With years of experience running my own marketing agency, I am passionate about driving engagement and building strong brand identities. I love working across multiple channels including social media, web design, and copywriting to create compelling marketing campaigns that deliver proven results. Outside of work, I stay involved with community organizations and continue to develop my skills to stay on top of the latest marketing trends.…

Lori Konomos

PRO

Hi, I'm Lori, a highly motivated marketer and content creator with a diverse skillset that helps businesses grow their brand and generate leads. I specialize in digital and print marketing, particularly within the real estate industry and for small businesses. With years of experience running my own marketing agency, I am passionate about driving engagement and building strong brand identities. I love working across multiple channels including social media, web design, and copywriting to create compelling marketing campaigns that deliver proven results. Outside of work, I stay involved with community organizations and continue to develop my skills to stay on top of the latest marketing trends.…

Available to hire

Hi, I’m Lori, a highly motivated marketer and content creator with a diverse skillset that helps businesses grow their brand and generate leads. I specialize in digital and print marketing, particularly within the real estate industry and for small businesses. With years of experience running my own marketing agency, I am passionate about driving engagement and building strong brand identities.

I love working across multiple channels including social media, web design, and copywriting to create compelling marketing campaigns that deliver proven results. Outside of work, I stay involved with community organizations and continue to develop my skills to stay on top of the latest marketing trends.

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Language

English
Fluent

Work Experience

Owner at LK Marketing, Inc.
December 31, 2012 - July 4, 2025
Owner of an agency specializing in digital and print marketing services, particularly for the real estate industry and small businesses. Responsible for comprehensive marketing strategies including print design, social media, infographics, web design, video creation, logos & branding, marketing campaigns, and copywriting.
Marketing Coordinator (Contract) at Two Real Estate Brokerages
December 28, 2024 - July 2, 2025
Spearheading marketing initiatives for two real estate brokerages. Maintaining an active real estate license in Missouri and Kansas while driving lead generation, brand awareness, and engagement through multi-channel marketing strategies.

Education

Bachelor of Arts at University of Missouri-Columbia
August 20, 1990 - May 14, 1994
BA in Communications with an emphasis on video production.
Master of Arts at Webster University
October 2, 1995 - December 6, 1997
MA in Marketing

Qualifications

NAR Certified ePro
May 15, 2015
A certification program that helps REALTORS® master the advanced digital marketing techniques.
Digital Marketing Executive
May 2, 2024 - June 29, 2018
From Realty Executives International
KCRAR/WCR Trailblazer of the Year Award
July 17, 2013

Industry Experience

Professional Services, Real Estate & Construction, Retail, Media & Entertainment, Consumer Goods, Manufacturing, Non-Profit Organization
    uniE621 Video Production & Content Strategy
    I produced a series of videos for clients with a focus on storytelling, engagement, and multi-platform usability. Each video was created to serve a specific audience—from real estate clients and business owners to consumers seeking helpful tips or inspiration. My responsibilities included: •Scripting and storyboarding for clarity and audience appeal •On-brand video editing using cohesive intros, transitions, and music •Channel theming based on goals such as marketing, client education, and lead generation •Optimization for cross-platform use (social media, email, websites, and presentations) The final deliverables include curated video collections such as: •Educational clips breaking down each phase from foundation to finish •Progress walkthroughs that help buyers visualize completion and craftsmanship • Visual overviews of available properties, highlighting terrain, access, and potential • Quick, informative videos answering common questions about building timelines and costs These video projects showcase my ability to plan, produce, and polish content that drives engagement and supports business goals. designer…
    paper Custom Listing Presentation for a Realtor
    created this custom real estate listing presentation for Brooke Martinez, a high-performing real estate agent, to elevate her client experience and personal brand. The project was designed as a comprehensive, on-brand guide that walks prospective sellers through every step of the listing and selling process—from preparation and pricing to marketing and closing. My work included: Custom copywriting for welcome messaging, marketing plans, process explanations, and FAQs Strategic layout design for both print and digital formats Branded visual elements that align with the client’s voice and audience Infographic-style pages simplifying complex concepts like contingencies and transaction timelines Persuasive, client-centric language that builds trust and highlights Brooke’s unique selling points The final deliverable is a polished, user-friendly tool that not only informs sellers but also reinforces Brooke’s expertise, professionalism, and personal touch throughout the real estate journey. pdf graphicdesigner Portfolio link: https://www.twine.net/signin…
    paper June Bug Way VRBO Guest Book
    This comprehensive 50+ page guest book was created for a vacation rental property in Sevierville, TN. As both the writer and designer, I developed an engaging, user-friendly guide that enhances the guest experience while reducing host inquiries. The project includes original copywriting for welcome instructions, house rules, amenities, local attractions, dining recommendations, and curated day trip ideas—organized into clearly defined, visually branded sections. The design balances practicality and personality, using an easy-to-navigate layout, custom icons, and a rustic yet modern aesthetic to reflect the charm of the Smoky Mountains cabin. Delivered in both print-ready and digital formats, the book serves as an on-brand, guest-centric resource that helps streamline check-ins and adds a polished touch to the property’s hospitality experience. pdf graphicdesigner article Portfolio link: https://www.twine.net/signin…
    uniE621 Custom Social Media Graphics for Various Clients
    I created a diverse collection of social media graphics for a range of clients across industries including real estate, hospitality, home services, and retail. This project showcases my ability to adapt brand visuals and messaging to fit unique business goals, audience preferences, and platform trends. Design Objectives: Brand Versatility: Each graphic reflects the distinct voice and visual identity of the client, whether bold and playful or sleek and professional. Content Variety: Designs include promotional posts, service highlights, quote graphics, holiday content, event announcements, and engagement-focused visuals. Platform Optimization: Layouts were formatted for Instagram, Facebook, Pinterest, and LinkedIn, with attention to readability, mobile performance, and scroll-stopping design. Marketing Integration: These graphics were part of broader content strategies—supporting ad campaigns, seasonal promotions, and consistent brand storytelling. This collection demonstrates my strength in creating visually compelling, on-brand content that helps businesses increase engagement, build trust, and grow their online presence. graphicdesigner branding designer https://www.twine.net/signin…
    uniE621 Infographic Design for Realtor eBook – Jill Hussar
    I designed a collection of custom infographics for a real estate eBook by Jill Hussar, a Realtor focused on educating homebuyers and sellers. The goal was to simplify complex real estate concepts and present them in a visually engaging way, enhancing the eBook’s value as both a marketing and informational tool. Design Objectives: Educational Clarity: Each infographic breaks down key topics like the home buying timeline, home selling tips, market trends, and financing basics into easy-to-follow visuals. Brand Alignment: The color palette, typography, and layout style reflect Jill’s personal brand—approachable, professional, and trustworthy. Visual Flow: Infographics were designed to maintain consistency throughout the eBook, using icons, charts, and step-by-step visuals to support skimmable, high-impact reading. Multi-Use Design: Graphics were optimized not only for the eBook but also for repurposing across social media, listing presentations, and email campaigns. This project helped position Jill Hussar as a knowledgeable and client-focused agent while offering valuable content that builds credibility and supports lead generation. graphicdesigner branding https://www.twine.net/signin https://www.twine.net/signin…
    uniE621 Social Media Graphics for Home Stager & Interior Decorator – Interior Decorating NE
    I designed a curated series of social media graphics for Interior Decorating NE, a home staging and interior decorating business focused on enhancing residential spaces with style and function. The goal was to create a consistent, professional online presence that reflects the brand’s design expertise and attracts new clients through visual inspiration. Design Objectives: Aesthetic Cohesion: Graphics feature a modern, neutral color palette and clean typography to align with the elegant, elevated style of the brand’s interiors. Content Strategy: Posts highlight service offerings, project highlights, staging tips, seasonal décor inspiration, and behind-the-scenes insights to engage both homeowners and Realtors. Brand Voice: The visuals and captions work together to convey a warm, knowledgeable tone that builds trust and authority in the design space. Platform Optimization: Each design was created with Instagram and Pinterest in mind, balancing scroll-stopping visuals with informative content to maximize engagement and shareability. This collection played a key role in building brand recognition and showcasing the impact of professional staging and decor in real estate and home transformation projects. graphicdesigner branding designer https://www.twine.net/signin…
    uniE621 Real Estate Postcard Design – Pocatello Greenhouse
    Project Description: I designed a branded postcard for the Real Broker LLC to support their local marketing efforts and increase community visibility with their Pocatello Greenhouse Promotion. Design Highlights: Team Branding: Featured headshots and contact details of the full agent team, reinforcing credibility and approachability. Simple, Direct Layout: Clean, centered text with clear contact information makes it easy for recipients to identify the brokerage and agents. Print-Ready Format: Designed for high-quality print distribution, with proper spacing, alignment, and compliance-friendly disclaimers. Compliance Notice: Includes standard disclaimer to avoid conflict with existing agency relationships. This postcard was created as a physical touchpoint to keep the team top-of-mind with local homeowners and potential buyers in the Pocatello, Idaho area. graphicdesigner branding designer https://www.twine.net/signin…
    uniE621 Wally Wonka “Cherry Runtz” Vape Packaging Design
    I designed eye-catching front and back packaging for Wally Wonka's Cherry Runtz THC-A live resin disposable vape. The packaging blends bold branding with compliance-focused detail, targeting both visual appeal and product trust. Design Highlights: Vibrant Branding: The use of psychedelic swirl backgrounds and the playful “Wally Wonka” logo creates a whimsical yet premium aesthetic. Front Design: Features a stylized character inspired by classic candy branding, with the strain name "Cherry Runtz" in a fun, candy-style font. Includes product strength (“100% Live Resin”), type (“1 Gram Disposable Vape”), and required compliance icons like the THC-A warning. Back Design: Highlights the product’s features such as “Real Cannabis-Derived Terpenes,” potency range (85–90%), QR code for lab results, and assurance of lab-tested, additive-free live resin made from indoor-grown flower. This packaging was designed to meet both marketing and legal standards while helping the product stand out on retail shelves in a saturated cannabis vape market. designer graphicdesigner branding https://www.twine.net/signin…
    uniE621 Social Media Graphics Collection for TruMark Custom Homes
    I designed a cohesive series of social media graphics for TruMark Custom Homes, a home builder showcasing beautifully crafted properties across Kansas City. This collection was created to strengthen the brand’s online presence, highlight unique home features, and attract potential buyers through visual storytelling. Design Objectives: Brand Consistency: Each post aligns with TruMark's branding—clean lines, modern fonts, and warm, inviting color palettes that reflect the homes’ aesthetic. Content Variety: The graphics feature a mix of home exteriors, interior highlights, model names, floor plans, and promotional captions to keep the feed dynamic and engaging. Visual Focus: High-resolution photos are paired with minimalist design elements, allowing the craftsmanship and finishes to speak for themselves. Platform Optimization: All graphics were tailored for Instagram, Facebook, and Pinterest, with scroll-stopping layouts and copy designed to encourage saves, shares, and inquiries. This collection was part of an ongoing content strategy aimed at boosting visibility, building brand trust, and ultimately driving new home sales through elevated visual marketing. graphicdesigner branding designer https://www.twine.net/signin…
    uniE621 Logo Design for Realtor Brand – Karen Czarny
    I designed a custom logo for Karen Czarny, Realtor, blending personal branding with real estate symbolism to create a strong, memorable identity. Design Features: Visual Concept: The logo features a stylized house silhouette with a key integrated into the roofline, symbolizing homeownership and trust. Monogram Integration: The initials “KC” are delicately placed in the roof area to personalize the design while maintaining a clean and professional look. Typography: Elegant, handwritten-style fonts were used for the full name and title, adding a welcoming, client-friendly tone suitable for a service-based business. Color Scheme: A sleek black-and-white palette keeps the design modern and versatile for both digital and print applications, with a subtle pop of color on the key’s ribbon for visual interest. This logo was created to reflect professionalism, trust, and approachability—qualities that are essential in the real estate industry—while helping Karen Czarny stand out in a competitive market. logo graphicdesigner branding https://www.twine.net/signin…
    uniE621 Social Media Graphics for Weekly Wing Promotion Campaign
    I created a cohesive set of social media graphics for a restaurant's weekly Monday Wing Night marketing campaign. The goal was to drive bar traffic and increase sales of food and beverages through bold, eye-catching content designed for platforms like Instagram, Facebook, and digital signage. Campaign Highlights: Theme Variations: Each graphic features a unique concept—“A Wing and a Price,” “Wing Frenzy,” “Sizzle and Spice,” and “Wing Alert”—to maintain visual interest while reinforcing the same core promotion. Consistent Messaging: All designs highlight the 50¢ wings special, with some including the $2 beer offer, and clearly state the time (Mondays, 5PM – close). Visual Style: High-quality imagery of wings and beverages paired with playful typography, bold color schemes, and engaging icons (like peppers, beer mugs, and mascots) help the content stand out in social feeds. Brand Compliance: Each post includes necessary disclaimers and brand alignment with Friday’s™ promotional standards for dine-in offers. These graphics were optimized for digital engagement and brand consistency, helping boost awareness of the recurring Monday event and encouraging in-store visits. graphicdesigner branding designer https://www.twine.net/signin…
    paper Brochure Design for West Woods Student Living
    I created a tri-fold brochure for West Woods, a student housing community in Carrollton, GA, designed to highlight the property's modern amenities, floor plans, and surrounding conveniences. The brochure serves as both a marketing and informational piece, featuring: A clean and youthful layout, appealing to college students and parents Easy-to-read sections covering amenities, floor plans (2x2, 3x3, and 4x4 options), and nearby food and shopping locations A cohesive visual style using consistent typography, icons, and brand colors Prominent placement of contact details, social media handles, and current promotions This brochure was designed to attract prospective tenants by emphasizing lifestyle benefits, convenience, and the student-focused environment offered by West Woods. pdf graphicdesigner brochuredesign https://www.twine.net/signin…