Lori Konomos

VerifiedProAvailable to hire

Marketing Director Content & Digital Marketing Specialist I help real estate professionals and small businesses build stronger brands, generate leads, and stay visible through strategic marketing.

About

Marketing Director | Former Realtor® | Content & Digital Marketing Specialist

I help real estate professionals and small businesses build stronger brands, generate leads, and stay visible through strategic marketing.

With over a decade of experience in real estate and marketing, I create social media content, blogs, newsletters, websites, marketing materials, presentations, and branded graphics that help businesses attract and engage their audience.

As a former Realtor, I understand the unique challenges agents, brokerages, builders, photographers, and home service providers face. My background allows me to create marketing that speaks directly to buyers, sellers, and local communities.

Services include:

• Social Media Management
• Content Creation & Copywriting
• Graphic Design & Canva Design
• Blog Writing & SEO Content
• WordPress Website Design
• Real Estate Marketing Materials
• Email Marketing & Newsletters

Tools: Canva, WordPress, Airtable, Buffer, Mailchimp, Google Workspace, Microsoft Office

Whether you need ongoing marketing support or help with a specific project, I focus on delivering professional, reliable work that helps your business grow.

Employment and project experience

Owner LK Marketing
January 2013 - Present

Realtor Realty Executives
June 2011 - September 2021

  • Joined May 2024

Languages

  • EnglishFluent

Industry experience

  • Professional Services
  • Real Estate & Construction
  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Manufacturing
  • Non-Profit Organization

Projects · 13

Video Production & Content Strategy

I produced a series of videos for clients with a focus on storytelling, engagement, and multi-platform usability. Each video was created to serve a specific audience—from real estate clients and business owners to consumers seeking helpful tips or inspiration. My responsibilities included: •Scripting and storyboarding for clarity and audience appeal •On-brand video editing using cohesive intros, transitions, and music •Channel theming based on goals such as marketing, client education, and lead generation •Optimization for cross-platform use (social media, email, websites, and presentations) The final deliverables include curated video collections such as: •Educational clips breaking down each phase from foundation to finish •Progress walkthroughs that help buyers visualize completion and craftsmanship • Visual overviews of available properties, highlighting terrain, access, and potential • Quick, informative videos answering common questions about building timelines and costs These video projects showcase my ability to plan, produce, and polish content that drives engagement and supports business goals. designer

  • Executive Producer
  • Video Editor
  • Writer
Custom Listing Presentation for a Realtor

created this custom real estate listing presentation for Brooke Martinez, a high-performing real estate agent, to elevate her client experience and personal brand. The project was designed as a comprehensive, on-brand guide that walks prospective sellers through every step of the listing and selling process—from preparation and pricing to marketing and closing. My work included: Custom copywriting for welcome messaging, marketing plans, process explanations, and FAQs Strategic layout design for both print and digital formats Branded visual elements that align with the client’s voice and audience Infographic-style pages simplifying complex concepts like contingencies and transaction timelines Persuasive, client-centric language that builds trust and highlights Brooke’s unique selling points The final deliverable is a polished, user-friendly tool that not only informs sellers but also reinforces Brooke’s expertise, professionalism, and personal touch throughout the real estate journey. pdf graphicdesigner Portfolio link: https://www.twine.net/signin

  • Copywriter
  • Designer
June Bug Way VRBO Guest Book

This comprehensive 50+ page guest book was created for a vacation rental property in Sevierville, TN. As both the writer and designer, I developed an engaging, user-friendly guide that enhances the guest experience while reducing host inquiries. The project includes original copywriting for welcome instructions, house rules, amenities, local attractions, dining recommendations, and curated day trip ideas—organized into clearly defined, visually branded sections. The design balances practicality and personality, using an easy-to-navigate layout, custom icons, and a rustic yet modern aesthetic to reflect the charm of the Smoky Mountains cabin. Delivered in both print-ready and digital formats, the book serves as an on-brand, guest-centric resource that helps streamline check-ins and adds a polished touch to the property’s hospitality experience. pdf graphicdesigner article Portfolio link: https://www.twine.net/signin

  • Copywriter
  • Designer
Custom Social Media Graphics for Various Clients

I created a diverse collection of social media graphics for a range of clients across industries including real estate, hospitality, home services, and retail. This project showcases my ability to adapt brand visuals and messaging to fit unique business goals, audience preferences, and platform trends. Design Objectives: Brand Versatility: Each graphic reflects the distinct voice and visual identity of the client, whether bold and playful or sleek and professional. Content Variety: Designs include promotional posts, service highlights, quote graphics, holiday content, event announcements, and engagement-focused visuals. Platform Optimization: Layouts were formatted for Instagram, Facebook, Pinterest, and LinkedIn, with attention to readability, mobile performance, and scroll-stopping design. Marketing Integration: These graphics were part of broader content strategies—supporting ad campaigns, seasonal promotions, and consistent brand storytelling. This collection demonstrates my strength in creating visually compelling, on-brand content that helps businesses increase engagement, build trust, and grow their online presence. graphicdesigner branding designer https://www.twine.net/signin

  • Content Creator
Infographic Design for Realtor eBook – Jill Hussar

I designed a collection of custom infographics for a real estate eBook by Jill Hussar, a Realtor focused on educating homebuyers and sellers. The goal was to simplify complex real estate concepts and present them in a visually engaging way, enhancing the eBook’s value as both a marketing and informational tool. Design Objectives: Educational Clarity: Each infographic breaks down key topics like the home buying timeline, home selling tips, market trends, and financing basics into easy-to-follow visuals. Brand Alignment: The color palette, typography, and layout style reflect Jill’s personal brand—approachable, professional, and trustworthy. Visual Flow: Infographics were designed to maintain consistency throughout the eBook, using icons, charts, and step-by-step visuals to support skimmable, high-impact reading. Multi-Use Design: Graphics were optimized not only for the eBook but also for repurposing across social media, listing presentations, and email campaigns. This project helped position Jill Hussar as a knowledgeable and client-focused agent while offering valuable content that builds credibility and supports lead generation. graphicdesigner branding https://www.twine.net/signin https://www.twine.net/signin

  • Content Creator
  • Graphic Designer
  • Infographic Designer
Social Media Graphics for Home Stager & Interior Decorator – Interior Decorating NE

I designed a curated series of social media graphics for Interior Decorating NE, a home staging and interior decorating business focused on enhancing residential spaces with style and function. The goal was to create a consistent, professional online presence that reflects the brand’s design expertise and attracts new clients through visual inspiration. Design Objectives: Aesthetic Cohesion: Graphics feature a modern, neutral color palette and clean typography to align with the elegant, elevated style of the brand’s interiors. Content Strategy: Posts highlight service offerings, project highlights, staging tips, seasonal décor inspiration, and behind-the-scenes insights to engage both homeowners and Realtors. Brand Voice: The visuals and captions work together to convey a warm, knowledgeable tone that builds trust and authority in the design space. Platform Optimization: Each design was created with Instagram and Pinterest in mind, balancing scroll-stopping visuals with informative content to maximize engagement and shareability. This collection played a key role in building brand recognition and showcasing the impact of professional staging and decor in real estate and home transformation projects. graphicdesigner branding designer https://www.twine.net/signin

  • Content Creator
  • Graphic Designer
  • Social Media Manager
Real Estate Postcard Design – Pocatello Greenhouse

Project Description: I designed a branded postcard for the Real Broker LLC to support their local marketing efforts and increase community visibility with their Pocatello Greenhouse Promotion. Design Highlights: Team Branding: Featured headshots and contact details of the full agent team, reinforcing credibility and approachability. Simple, Direct Layout: Clean, centered text with clear contact information makes it easy for recipients to identify the brokerage and agents. Print-Ready Format: Designed for high-quality print distribution, with proper spacing, alignment, and compliance-friendly disclaimers. Compliance Notice: Includes standard disclaimer to avoid conflict with existing agency relationships. This postcard was created as a physical touchpoint to keep the team top-of-mind with local homeowners and potential buyers in the Pocatello, Idaho area. graphicdesigner branding designer https://www.twine.net/signin

  • Content Creator
  • Graphic Designer
Wally Wonka “Cherry Runtz” Vape Packaging Design

I designed eye-catching front and back packaging for Wally Wonka's Cherry Runtz THC-A live resin disposable vape. The packaging blends bold branding with compliance-focused detail, targeting both visual appeal and product trust. Design Highlights: Vibrant Branding: The use of psychedelic swirl backgrounds and the playful “Wally Wonka” logo creates a whimsical yet premium aesthetic. Front Design: Features a stylized character inspired by classic candy branding, with the strain name "Cherry Runtz" in a fun, candy-style font. Includes product strength (“100% Live Resin”), type (“1 Gram Disposable Vape”), and required compliance icons like the THC-A warning. Back Design: Highlights the product’s features such as “Real Cannabis-Derived Terpenes,” potency range (85–90%), QR code for lab results, and assurance of lab-tested, additive-free live resin made from indoor-grown flower. This packaging was designed to meet both marketing and legal standards while helping the product stand out on retail shelves in a saturated cannabis vape market. designer graphicdesigner branding https://www.twine.net/signin

  • Designer
  • Graphic Designer
  • Packaging Designer
Social Media Graphics Collection for TruMark Custom Homes

I designed a cohesive series of social media graphics for TruMark Custom Homes, a home builder showcasing beautifully crafted properties across Kansas City. This collection was created to strengthen the brand’s online presence, highlight unique home features, and attract potential buyers through visual storytelling. Design Objectives: Brand Consistency: Each post aligns with TruMark's branding—clean lines, modern fonts, and warm, inviting color palettes that reflect the homes’ aesthetic. Content Variety: The graphics feature a mix of home exteriors, interior highlights, model names, floor plans, and promotional captions to keep the feed dynamic and engaging. Visual Focus: High-resolution photos are paired with minimalist design elements, allowing the craftsmanship and finishes to speak for themselves. Platform Optimization: All graphics were tailored for Instagram, Facebook, and Pinterest, with scroll-stopping layouts and copy designed to encourage saves, shares, and inquiries. This collection was part of an ongoing content strategy aimed at boosting visibility, building brand trust, and ultimately driving new home sales through elevated visual marketing. graphicdesigner branding designer https://www.twine.net/signin

  • Content Creator
  • Graphic Designer
Logo Design for Realtor Brand – Karen Czarny

I designed a custom logo for Karen Czarny, Realtor, blending personal branding with real estate symbolism to create a strong, memorable identity. Design Features: Visual Concept: The logo features a stylized house silhouette with a key integrated into the roofline, symbolizing homeownership and trust. Monogram Integration: The initials “KC” are delicately placed in the roof area to personalize the design while maintaining a clean and professional look. Typography: Elegant, handwritten-style fonts were used for the full name and title, adding a welcoming, client-friendly tone suitable for a service-based business. Color Scheme: A sleek black-and-white palette keeps the design modern and versatile for both digital and print applications, with a subtle pop of color on the key’s ribbon for visual interest. This logo was created to reflect professionalism, trust, and approachability—qualities that are essential in the real estate industry—while helping Karen Czarny stand out in a competitive market. logo graphicdesigner branding https://www.twine.net/signin

  • Content Creator
  • Designer
Social Media Graphics for Weekly Wing Promotion Campaign

I created a cohesive set of social media graphics for a restaurant's weekly Monday Wing Night marketing campaign. The goal was to drive bar traffic and increase sales of food and beverages through bold, eye-catching content designed for platforms like Instagram, Facebook, and digital signage. Campaign Highlights: Theme Variations: Each graphic features a unique concept—“A Wing and a Price,” “Wing Frenzy,” “Sizzle and Spice,” and “Wing Alert”—to maintain visual interest while reinforcing the same core promotion. Consistent Messaging: All designs highlight the 50¢ wings special, with some including the $2 beer offer, and clearly state the time (Mondays, 5PM – close). Visual Style: High-quality imagery of wings and beverages paired with playful typography, bold color schemes, and engaging icons (like peppers, beer mugs, and mascots) help the content stand out in social feeds. Brand Compliance: Each post includes necessary disclaimers and brand alignment with Friday’s™ promotional standards for dine-in offers. These graphics were optimized for digital engagement and brand consistency, helping boost awareness of the recurring Monday event and encouraging in-store visits. graphicdesigner branding designer https://www.twine.net/signin

  • Graphic Designer
Brochure Design for West Woods Student Living

I created a tri-fold brochure for West Woods, a student housing community in Carrollton, GA, designed to highlight the property's modern amenities, floor plans, and surrounding conveniences. The brochure serves as both a marketing and informational piece, featuring: A clean and youthful layout, appealing to college students and parents Easy-to-read sections covering amenities, floor plans (2x2, 3x3, and 4x4 options), and nearby food and shopping locations A cohesive visual style using consistent typography, icons, and brand colors Prominent placement of contact details, social media handles, and current promotions This brochure was designed to attract prospective tenants by emphasizing lifestyle benefits, convenience, and the student-focused environment offered by West Woods. pdf graphicdesigner brochuredesign https://www.twine.net/signin

  • Designer
  • Graphic Designer

Work experience

Founder & Marketing Director · LK MarketingJan 2013 – Jul 2026 · 13 yrs 7 mos

Founded and operate a boutique marketing agency specializing in digital marketing, branding, and content creation for real estate professionals, small businesses, and entrepreneurs.

Licensed Realtor® · Missouri & KansasMay 2011 – Dec 2024 · 13 yrs 8 mos

Built a successful real estate career serving buyers and sellers throughout the Kansas City metropolitan area before transitioning full-time into marketing. This firsthand industry experience provides unique insight into the challenges real estate professionals face and informs the marketing strategies developed for clients today.

Education

Bachelor of Arts · University of Missouri-Columbia1990 – 1994

BA in Communications with an emphasis on video production.

Master of Arts · Webster University1995 – 1997

MA in Marketing

Certifications and awards

NAR Certified ePro2015

A certification program that helps REALTORS® master the advanced digital marketing techniques.

Digital Marketing Executive2024 – 2018

From Realty Executives International

KCRAR/WCR Trailblazer of the Year Award2013

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