Lotta Laosmaa

Link to other relevant projects I’ve worked on, presented in my portfolio: https://www.twine.net/signin

I professionalised voice, visual identity, and posting consistency (4+ posts weekly) for an art-tech startup.

Tasks include: art direction, tone of voice development & ownership, leading community engagement, co-creating content strategy, and producing + managing content across Instagram and Substack. Additionally, some copywriting for the website, press releases, product manifestos, and newsletters.

KPI HIGHLIGHTS:
Follower growth: +19% followers in 3 months, recent acceleration +11% within 2 weeks after refining content formats.
Content reach: +127% overall. Recently 33K organic views on a single post within 2 weeks, which led to 132% increase in website traffic.
Website clicks: +11% in a month.
Engagement rate: from 3,5% to 4,9% in a month (with 21% paid reach as part of a testing phase), then peaked at 14.1% in October organically and settled at 11% in November 2025— demonstrating the new strategy’s effectiveness beyond paid support.

Check out my work here: https://www.instagram.com/followart.world/?hl=fi