Hi there! I’m Lotta Laosmaa, a communications professional with a keen eye for storytelling across digital media and culture. I help cultural and mission‑driven organizations translate ideas into clear, engaging content and editorial concepts that resonate with diverse audiences. I’m comfortable interviewing people in person, crafting cross‑platform messages, and guiding brand storytelling from concept to delivery. I’m currently running an independent communications practice, shaping tone of voice frameworks, and collaborating with international teams to produce editorial and social content. I’m motivated by curiosity, collaboration, and the power of well‑told stories to inform, inspire, and connect people.…

Lotta Laosmaa

Hi there! I’m Lotta Laosmaa, a communications professional with a keen eye for storytelling across digital media and culture. I help cultural and mission‑driven organizations translate ideas into clear, engaging content and editorial concepts that resonate with diverse audiences. I’m comfortable interviewing people in person, crafting cross‑platform messages, and guiding brand storytelling from concept to delivery. I’m currently running an independent communications practice, shaping tone of voice frameworks, and collaborating with international teams to produce editorial and social content. I’m motivated by curiosity, collaboration, and the power of well‑told stories to inform, inspire, and connect people.…

Available to hire

Hi there! I’m Lotta Laosmaa, a communications professional with a keen eye for storytelling across digital media and culture. I help cultural and mission‑driven organizations translate ideas into clear, engaging content and editorial concepts that resonate with diverse audiences. I’m comfortable interviewing people in person, crafting cross‑platform messages, and guiding brand storytelling from concept to delivery.

I’m currently running an independent communications practice, shaping tone of voice frameworks, and collaborating with international teams to produce editorial and social content. I’m motivated by curiosity, collaboration, and the power of well‑told stories to inform, inspire, and connect people.

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Language

Finnish
Fluent
English
Fluent
Swedish
Advanced
Spanish; Castilian
Beginner

Work Experience

Salesperson at Eezy Oy
January 1, 2019 - November 24, 2025
Salesperson with responsibilities including customer service, shelving, and packing duties; handled routine store tasks in two city locations; flexible shifts and fast-paced environment. Worked across Helsinki and Espoo; role involved adapting to in-demand shifts and assisting customers.
Assistant Sports Camp Counselor at Sports Camps
January 1, 2017 - December 31, 2017
Led and assisted in sports activities for children; supported program planning and supervision.
Nursing Home Assistant at Nursing Home
January 1, 2018 - December 31, 2018
Provided assistance and support to residents; helped with daily activities and care-related tasks.
Kitchen Assistant at Fazer Lunch Restaurant
January 1, 2018 - December 31, 2018
Assisted in kitchen operations and food preparation; supported cafe staff and daily meal service.
Freelance Communications Manager at follow.art
July 23, 2024 - January 31, 2026
Content production for editorial sections and social media visuals; conducted journalistic interviews, wrote articles, and created visuals; managed Instagram and Substack; led community outreach and copyedited assets; collaborated with an international team; produced branding assets and coordinated weekly strategy meetings.
Independent Communications and Content Strategist at Self-employed / Independent practice
July 1, 2024 - Present
Develop editorial concepts, tone‑of‑voice frameworks, and cross‑platform content; conduct in‑person interviews and manage editorial projects with international collaborators.
Internship at Spalt PR
January 1, 2020 - March 1, 2020
Internship at Spalt PR office; duties included packing, updating digital loan system, handling returns, and errands for staff.
Assistant Sports Camp Counselor at Various
January 1, 2017 - December 31, 2017
Supported youth sports camps with supervision and activities.
Cashier / Stocking & Packing at Supermarkets (Helsinki area)
November 1, 2016 - November 30, 2016
Cashier duties, shelving, and packing across two cities; flexible shifts.

Education

Bachelor of Communication Science at University of Amsterdam
January 11, 2030 - December 8, 2025
Certificate in Persuasive Communication at University of Queensland
January 11, 2030 - July 31, 2025
Matriculation Examination Certificate at Finnish Matriculation Examination
January 11, 2030 - May 30, 2020
Bachelor in Communication Science (Persuasive Communication track) at University of Amsterdam
January 11, 2030 - March 24, 2026
Study Abroad at University of Queensland
February 1, 2025 - June 1, 2025
Matriculation Examination Certificate at Finnish Matriculation Examination
January 11, 2030 - May 30, 2020
Certificate: Persuasive Communication (track) at University of Amsterdam
January 11, 2030 - July 31, 2025

Qualifications

Matriculation Examination Certificate
January 11, 2030 - May 30, 2020
Certificate in Persuasive Communication
January 11, 2030 - July 31, 2025
Certificate: Persuasive Communication (track)
January 11, 2030 - July 31, 2025
Matriculation Examination Certificate
January 11, 2030 - May 30, 2020

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other, Software & Internet
    paper follow.art communications / social media manager

    I professionalised voice, visual identity, and posting consistency (4+ posts weekly) for an art-tech startup.

    Tasks include: art direction, tone of voice development & ownership, leading community engagement, co-creating content strategy, and producing + managing content across Instagram and Substack. Additionally, some copywriting for the website, press releases, product manifestos, and newsletters.

    KPI HIGHLIGHTS:
    Follower growth: +19% followers in 3 months, recent acceleration +11% within 2 weeks after refining content formats.
    Content reach: +127% overall. Recently 33K organic views on a single post within 2 weeks, which led to 132% increase in website traffic.
    Website clicks: +11% in a month.
    Engagement rate: from 3,5% to 4,9% in a month (with 21% paid reach as part of a testing phase), then peaked at 14.1% in October organically and settled at 11% in November 2025— demonstrating the new strategy’s effectiveness beyond paid support.

    Check out my work here: https://www.instagram.com/followart.world/?hl=fi