I’m a communications specialist and creative storyteller helping brands, artists, and cultural organisations craft meaningful narratives through visual identity, language, and brand voice.
My work blends strategy (informed by my academic background in communication science) with a strong intuition for aesthetics and cultural relevance. I create emotionally resonant stories, brand identities, and aesthetic worlds that don’t just capture attention but build meaning and connection.
I’m drawn to the intersection of art, media, culture, and social impact — exploring how words and aesthetics shape how people understand their identities and the world.
Whether through photography, writing, or creative direction, I gravitate towards projects with soul. My recent work spans editorial storytelling, social media content direction & production, plus brand tone-of-voice ownership for values-led brands and artists — alongside personal experiments in zinemaking and photography.
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I professionalised voice, visual identity, and posting consistency (4+ posts weekly) for an art-tech startup.
Tasks include: art direction, tone of voice development & ownership, leading community engagement, co-creating content strategy, and producing + managing content across Instagram and Substack. Additionally, some copywriting for the website, press releases, product manifestos, and newsletters.
KPI HIGHLIGHTS:
Follower growth: +19% followers in 3 months, recent acceleration +11% within 2 weeks after refining content formats.
Content reach: +127% overall. Recently 33K organic views on a single post within 2 weeks, which led to 132% increase in website traffic.
Website clicks: +11% in a month.
Engagement rate: from 3,5% to 4,9% in a month (with 21% paid reach as part of a testing phase), then peaked at 14.1% in October organically and settled at 11% in November 2025— demonstrating the new strategy’s effectiveness beyond paid support.
Check out my work here: https://www.instagram.com/followart.world/?hl=fi
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