I’m a communications specialist and creative storyteller helping brands, artists, and cultural organisations craft meaningful narratives through visual identity, language, and brand voice. My work blends strategy (informed by my academic background in communication science) with a strong intuition for aesthetics and cultural relevance. I create emotionally resonant stories, brand identities, and aesthetic worlds that don’t just capture attention but build meaning and connection. I’m drawn to the intersection of art, media, culture, and social impact — exploring how words and aesthetics shape how people understand their identities and the world. Whether through photography, writing, or creative direction, I gravitate towards projects with soul. My recent work spans editorial storytelling, social media content direction & production, plus brand tone-of-voice ownership for values-led brands and artists — alongside personal experiments in zinemaking and photography.

Lotta Laosmaa

I’m a communications specialist and creative storyteller helping brands, artists, and cultural organisations craft meaningful narratives through visual identity, language, and brand voice. My work blends strategy (informed by my academic background in communication science) with a strong intuition for aesthetics and cultural relevance. I create emotionally resonant stories, brand identities, and aesthetic worlds that don’t just capture attention but build meaning and connection. I’m drawn to the intersection of art, media, culture, and social impact — exploring how words and aesthetics shape how people understand their identities and the world. Whether through photography, writing, or creative direction, I gravitate towards projects with soul. My recent work spans editorial storytelling, social media content direction & production, plus brand tone-of-voice ownership for values-led brands and artists — alongside personal experiments in zinemaking and photography.

Available to hire

I’m a communications specialist and creative storyteller helping brands, artists, and cultural organisations craft meaningful narratives through visual identity, language, and brand voice.

My work blends strategy (informed by my academic background in communication science) with a strong intuition for aesthetics and cultural relevance. I create emotionally resonant stories, brand identities, and aesthetic worlds that don’t just capture attention but build meaning and connection.

I’m drawn to the intersection of art, media, culture, and social impact — exploring how words and aesthetics shape how people understand their identities and the world.

Whether through photography, writing, or creative direction, I gravitate towards projects with soul. My recent work spans editorial storytelling, social media content direction & production, plus brand tone-of-voice ownership for values-led brands and artists — alongside personal experiments in zinemaking and photography.

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Language

Finnish
Fluent
English
Fluent
Swedish
Advanced
Spanish; Castilian
Beginner

Work Experience

Salesperson at Eezy Oy
January 1, 2019 - November 24, 2025
Salesperson with responsibilities including customer service, shelving, and packing duties; handled routine store tasks in two city locations; flexible shifts and fast-paced environment. Worked across Helsinki and Espoo; role involved adapting to in-demand shifts and assisting customers.
Assistant Sports Camp Counselor at Sports Camps
January 1, 2017 - December 31, 2017
Led and assisted in sports activities for children; supported program planning and supervision.
Nursing Home Assistant at Nursing Home
January 1, 2018 - December 31, 2018
Provided assistance and support to residents; helped with daily activities and care-related tasks.
Kitchen Assistant at Fazer Lunch Restaurant
January 1, 2018 - December 31, 2018
Assisted in kitchen operations and food preparation; supported cafe staff and daily meal service.
Freelance Communications Manager at follow.art
July 23, 2024 - Present
Content production for editorial sections and social media visuals; conducted journalistic interviews, wrote articles, and created visuals; managed Instagram and Substack; led community outreach and copyedited assets; collaborated with an international team; produced branding assets and coordinated weekly strategy meetings.

Education

Bachelor of Communication Science at University of Amsterdam
January 11, 2030 - December 8, 2025
Certificate in Persuasive Communication at University of Queensland
January 11, 2030 - July 31, 2025
Matriculation Examination Certificate at Finnish Matriculation Examination
January 11, 2030 - May 30, 2020

Qualifications

Matriculation Examination Certificate
January 11, 2030 - May 30, 2020
Certificate in Persuasive Communication
January 11, 2030 - July 31, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other
    paper follow.art communications / social media manager

    I professionalised voice, visual identity, and posting consistency (4+ posts weekly) for an art-tech startup.

    Tasks include: art direction, tone of voice development & ownership, leading community engagement, co-creating content strategy, and producing + managing content across Instagram and Substack. Additionally, some copywriting for the website, press releases, product manifestos, and newsletters.

    KPI HIGHLIGHTS:
    Follower growth: +19% followers in 3 months, recent acceleration +11% within 2 weeks after refining content formats.
    Content reach: +127% overall. Recently 33K organic views on a single post within 2 weeks, which led to 132% increase in website traffic.
    Website clicks: +11% in a month.
    Engagement rate: from 3,5% to 4,9% in a month (with 21% paid reach as part of a testing phase), then peaked at 14.1% in October organically and settled at 11% in November 2025— demonstrating the new strategy’s effectiveness beyond paid support.

    Check out my work here: https://www.instagram.com/followart.world/?hl=fi