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I am Louise Scott, a senior marketing and client services leader with 13+ years' experience delivering integrated marketing, communications and strategic partnerships across public and private sector property and place-based developments. I have a proven track record of leading multi-disciplinary teams in fast-paced environments, managing £2m+ budgets and building long-term senior client relationships. I enjoy shaping brands and campaigns that support placemaking and commercial objectives, and I’m passionate about new business growth and sustainable, measurable impact.…I am Louise Scott, a senior marketing and client services leader with 13+ years' experience delivering integrated marketing, communications and strategic partnerships across public and private sector property and place-based developments. I have a proven track record of leading multi-disciplinary teams in fast-paced environments, managing £2m+ budgets and building long-term senior client relationships. I enjoy shaping brands and campaigns that support placemaking and commercial objectives, and I’m passionate about new business growth and sustainable, measurable impact.

Louise Scott

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I am Louise Scott, a senior marketing and client services leader with 13+ years' experience delivering integrated marketing, communications and strategic partnerships across public and private sector property and place-based developments. I have a proven track record of leading multi-disciplinary teams in fast-paced environments, managing £2m+ budgets and building long-term senior client relationships. I enjoy shaping brands and campaigns that support placemaking and commercial objectives, and I’m passionate about new business growth and sustainable, measurable impact.…I am Louise Scott, a senior marketing and client services leader with 13+ years' experience delivering integrated marketing, communications and strategic partnerships across public and private sector property and place-based developments. I have a proven track record of leading multi-disciplinary teams in fast-paced environments, managing £2m+ budgets and building long-term senior client relationships. I enjoy shaping brands and campaigns that support placemaking and commercial objectives, and I’m passionate about new business growth and sustainable, measurable impact.

Available to hire

I am Louise Scott, a senior marketing and client services leader with 13+ years’ experience delivering integrated marketing, communications and strategic partnerships across public and private sector property and place-based developments. I have a proven track record of leading multi-disciplinary teams in fast-paced environments, managing £2m+ budgets and building long-term senior client relationships. I enjoy shaping brands and campaigns that support placemaking and commercial objectives, and I’m passionate about new business growth and sustainable, measurable impact.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Group Account Director at Bewonder

October 1, 2021 - December 1, 2025

Senior strategic lead for key clients including The Crown Estate, Vastint, Hudson Advisors, Legal & General and Leeds City Council, operating within complex governance and multi-stakeholder environments. Led a team of 12, embedding robust client leadership, commercial discipline and delivery quality. Oversaw £2m+ in combined client budgets with forecasting, margin protection and ROI reporting. Directed integrated marketing, communications and crisis management programmes, and led occupier engagement strategies (e.g., Legal & General’s Vizta app) to improve adoption and retention. Built trusted relationships with senior client stakeholders, contributing to long-term retention and repeat commissions. Negotiated scopes of work, fees and contracts, balancing client objectives with agency profitability. Supported new business pitches and organic growth across accounts, including shaping the Sugar House Island launch website brief and social media strategy.

Associate Director at Bewonder

March 1, 2019 - October 1, 2021

Day-to-day strategic lead across multiple accounts, managing senior client relationships (e.g., AEW, abrdn, Hartlepool Borough Council, Scarborough Group). Led development of marketing strategies, communications plans and integrated campaigns. Facilitated brand workshops to align activity with placemaking objectives, including creating an overarching East Leeds Extension brand. Supported new business pitches and agency growth. Contributed to sustainability reports and customer experience initiatives, including survey work to translate insights into improved tenant experiences and retention.

Senior Marketing Manager at Bewonder

January 1, 2016 - March 1, 2019

Bringing marketing strategies to life across multisite destinations, managing campaigns, timelines and cross-functional teams. Led social media management, crisis management and influencer engagement for destination campaigns. Coordinated on-site activations and experiential work to drive footfall and brand awareness, including development of end-to-end content and activation plans.

Marketing Manager at Bewonder

January 1, 2015 - January 1, 2016

Produced annual marketing strategies, managed budgets and brand communications. Led development of new website briefs and cross-channel activation plans. Trained and integrated new team members and supported agency capacity for large placemaking projects.

Marketing Executive at Bewonder

December 1, 2012 - January 1, 2015

Managed relationships with retailers and stakeholders; developed copy across channels to ensure consistent brand voice. Planned and delivered on-site activations and coordinated multi-channel campaigns, including press and digital communications.

Sales Assistant at Noberne Seals Limited

January 1, 2011 - December 1, 2012

Provided customer service and sales support for fire doors and sealing products; generated marketing leaflets and targeted communications; followed up on leads to nurture opportunities and support negotiations.