Freelance SEO & GEO consultant, I support demanding brands, especially in luxury and international e-commerce, on organic visibility and performance challenges. I work across both strategy and execution: technical audits, migrations, internal linking, content planning, performance dashboards and business-driven prioritization. I regularly operate on large-scale websites where SEO must connect with product, data and marketing teams. I also developed expertise in Generative Engine Optimization, adapting content and site structures to AI-driven search environments. My strength is the balance between strategic thinking and hands-on delivery. I can align stakeholders, work with developers, and turn recommendations into concrete actions focused on measurable business impact.

Louis Brunet

Freelance SEO & GEO consultant, I support demanding brands, especially in luxury and international e-commerce, on organic visibility and performance challenges. I work across both strategy and execution: technical audits, migrations, internal linking, content planning, performance dashboards and business-driven prioritization. I regularly operate on large-scale websites where SEO must connect with product, data and marketing teams. I also developed expertise in Generative Engine Optimization, adapting content and site structures to AI-driven search environments. My strength is the balance between strategic thinking and hands-on delivery. I can align stakeholders, work with developers, and turn recommendations into concrete actions focused on measurable business impact.

Available to hire

Freelance SEO & GEO consultant, I support demanding brands, especially in luxury and international e-commerce, on organic visibility and performance challenges. I work across both strategy and execution: technical audits, migrations, internal linking, content planning, performance dashboards and business-driven prioritization.

I regularly operate on large-scale websites where SEO must connect with product, data and marketing teams. I also developed expertise in Generative Engine Optimization, adapting content and site structures to AI-driven search environments.

My strength is the balance between strategic thinking and hands-on delivery. I can align stakeholders, work with developers, and turn recommendations into concrete actions focused on measurable business impact.

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Language

French
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Head of Search (SEO/SEA) at L’Oréal
March 1, 2022 - December 1, 2024
Led SEO/SEA strategy for multiple domains across markets; managed 4 websites and 30 languages; built KPI dashboards (Power BI & Looker Studio); supervised migrations; conducted technical audits with Semrush and Screaming Frog; defined country-specific keyword targets and content opportunities; implemented AI-generated titles and meta descriptions; project-managed cross-functional initiatives.
SEO / GEO Consultant at Van Cleef & Arpels
February 1, 2025 - February 1, 2026
Leading international SEO strategy across 4 websites, 30 languages and 100k+ pages within a OneSearch framework (SEO, SEA, GEO) Semantic audits: identifying top-performing topics, keyword opportunities and content gaps Technical audits: indexability, crawlability, Core Web Vitals, Hn structure, metadata Implementation and automation of Looker Studio dashboards for KPI tracking (traffic, visibility, conversions) Management of external SEO agency

Education

Master 2 in Commercial Development and Marketing at PPA (GES group)
January 1, 2015 - December 31, 2017
Bachelor 3 in International Trade at Ascencia Business School
January 1, 2015 - December 31, 2015
BTS NRC at BTS Center Robert Schuman, Joinville-le-Pont
January 1, 2012 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Consumer Goods, Professional Services, Retail, Media & Entertainment