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Hi, I'm Lovisa Wetterholt, a marketing and communications student at Lund University with hands-on experience building brands, shaping messaging, and driving customer engagement across energy retail and insurance. I design internal AI literacy training, develop onboarding flows, and coordinate employee branding to align teams with strategic goals. I'm passionate about turning ideas into measurable programs and helping people connect with brands in meaningful ways. I'm excited to grow in marketing strategy, brand stewardship, and cross-functional collaboration, leveraging AI, data, and storytelling to create impact for businesses and communities.…Hi, I'm Lovisa Wetterholt, a marketing and communications student at Lund University with hands-on experience building brands, shaping messaging, and driving customer engagement across energy retail and insurance. I design internal AI literacy training, develop onboarding flows, and coordinate employee branding to align teams with strategic goals. I'm passionate about turning ideas into measurable programs and helping people connect with brands in meaningful ways. I'm excited to grow in marketing strategy, brand stewardship, and cross-functional collaboration, leveraging AI, data, and storytelling to create impact for businesses and communities.

Lovisa Wetterholt

Project Manager, Brand Designer, Content Creator, +4

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Hi, I'm Lovisa Wetterholt, a marketing and communications student at Lund University with hands-on experience building brands, shaping messaging, and driving customer engagement across energy retail and insurance. I design internal AI literacy training, develop onboarding flows, and coordinate employee branding to align teams with strategic goals. I'm passionate about turning ideas into measurable programs and helping people connect with brands in meaningful ways. I'm excited to grow in marketing strategy, brand stewardship, and cross-functional collaboration, leveraging AI, data, and storytelling to create impact for businesses and communities.…Hi, I'm Lovisa Wetterholt, a marketing and communications student at Lund University with hands-on experience building brands, shaping messaging, and driving customer engagement across energy retail and insurance. I design internal AI literacy training, develop onboarding flows, and coordinate employee branding to align teams with strategic goals. I'm passionate about turning ideas into measurable programs and helping people connect with brands in meaningful ways. I'm excited to grow in marketing strategy, brand stewardship, and cross-functional collaboration, leveraging AI, data, and storytelling to create impact for businesses and communities.

Available to hire

Hi, I’m Lovisa Wetterholt, a marketing and communications student at Lund University with hands-on experience building brands, shaping messaging, and driving customer engagement across energy retail and insurance. I design internal AI literacy training, develop onboarding flows, and coordinate employee branding to align teams with strategic goals. I’m passionate about turning ideas into measurable programs and helping people connect with brands in meaningful ways.

I’m excited to grow in marketing strategy, brand stewardship, and cross-functional collaboration, leveraging AI, data, and storytelling to create impact for businesses and communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Swedish

Fluent

English

Fluent

French

Advanced

Work Experience

Marketing Project Manager at Project Management Institute Sweden

December 1, 2025 - Present

Led marketing strategies and communication plans to develop organizational visibility and brand awareness. Produced content and copy for LinkedIn and Meta platforms, achieving engagement rates averaging ~20% compared to an industry average of 1-5%. Driving marketing and communication efforts for high-stakes events such as Passion for Projects & Samhällsbyggnadsdagen (annual project management conference for Swedish urban development).

Insurance Advisor, Private Clients at Länsförsäkringar

March 1, 2025 - Present

Advised private clients on non-life insurance needs; generated 200,000 SEK in annual auto insurance premium volume within 3 months as a part-time employee; handled customer inquiries via phone and email with high-touch service; documented interactions and ensured compliance in CRM systems.

Marketing & Communications Coordinator at Enkla Elbolaget

January 1, 2016 - Present

Lead internal and external communications to strengthen the brand and develop long-term customer relationships; design and implement internal AI literacy training and brand usage programs for ~30 employees; developed onboarding flows for B2B customers to reduce churn and increase customer lifetime value; coordinate internal branding events to reinforce brand alignment.