Available to hire
I am a marketing and growth strategist with 9 years of experience driving customer acquisition, digital campaigns, and revenue growth across brands and businesses. I have a proven track record delivering integrated marketing campaigns for global and regional brands, generating RM1M+ revenue, reaching 30M+ views, and achieving up to 20:1 ROAS.
I excel at leading cross-border campaigns across Southeast Asia, leveraging influencer partnerships and digital advertising to drive high-performing content and measurable growth. I am open to regional travel and cross-market execution across Asia.
Language
English
Advanced
Chinese
Fluent
Malay
Fluent
Work Experience
Co-owner / Operations Lead at Kheang Chuan Service Centre
October 1, 2024 - PresentCo-owner and Operations Lead
responsible for marketing initiatives and operational improvements to stabilize the business and rebuild customer acquisition after the departure of a key technician.
- Planned and executed local online/offline campaigns achieving 20:1 ROAS,expanded customer acquisition through seasonal campaigns and bundled promotions, introduced BNPL options to improve conversions, implemented inventory tracking for 150+ SKUs, and optimized pricing strategy to improve profitability and perceived value.
Career Break
December 1, 2023 - October 1, 2024Personal career break to attend to family responsibilities and health recovery.
Co-Founder / Marketing Director at Flix Entertainment Sdn. Bhd.
February 1, 2023 - December 1, 2023Founded and repositioned a media venture to capture growing demand for AI-assisted marketing, transitioning from traditional video production to AI marketing training services. Built operations from 0 to 1, developed services, hired and acquired clients; built a B2B marketing funnel generating 1,000+ leads through digital advertising and AI tools; delivered AI marketing training programs for corporate clients; implemented AI-assisted creative workflows, improving internal content productivity.
Head of Production / Producer at Distinct Media Sdn. Bhd.
December 1, 2021 - February 1, 2023Promoted to lead the production department, driving cross-functional execution of integrated marketing campaigns for agency and brand clients. Delivered RM1M+ revenue within six months with 30% profit margin; reduced operational overhead by 30% through structured workflows and KPI systems; led a cross-functional team of 20+ staff and 100+ project crews; managed campaign budgets up to RM500k; led influencer marketing initiatives and multi-market campaigns.
Freelance Director / Producer at JY Video Production
September 1, 2018 - December 1, 2021Delivered branded content and marketing campaigns for agency and corporate clients across digital and broadcast channels. Managed end-to-end campaign delivery including client consultation, concept development, campaign messaging, budgeting, production, and delivery; built direct relationships with talents and agents for repeat collaborations.
Production Assistant at Webtvasia Sdn. Bhd.
September 1, 2017 - August 1, 2018Produced branded content and marketing campaigns for films, concerts, music videos, documentaries, promotional content, and company original IP series. Worked with regional teams across Southeast Asia, adapting content to local audience preferences; contributed to Rise Ini Kalilah film marketing campaigns reaching 30M+ views; promoted within one year to Assistant Producer / Assistant Director responsibilities.
Education
Foundation at University Tunku Abdul Rahman (UTAR)
January 11, 2030 - March 31, 2026Qualifications
HRDC Accredited Trainer Certification
January 11, 2030 - March 31, 2026Licensed Producer (PROFIMA)
January 11, 2030 - March 31, 2026Industry Experience
Media & Entertainment, Professional Services, Retail
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