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I am a Brand and Marketing leader with 9+ years of experience building and scaling brands across fintech and digital-first environments. I specialize in turning insights into strategy, strategy into creative ideas, and ideas into campaigns that drive awareness, consideration, and product adoption. My experience spans brand strategy, brand activation, global campaign execution, creative direction, content leadership, social-first storytelling, and multi-channel marketing (ATL, digital, influencers, CRM, OOH). I’ve worked as a cross-functional partner to Growth, Product, Performance, Insights, Legal, and C-Level teams, ensuring brand consistency and business impact across markets. As a creator myself since 2015, I bring a unique combination of strategic thinking and content craft. I understand how culture moves, how people behave online, and how to translate product truths into narratives that audiences connect with. I thrive in fast-paced, product-led companies where creativity, strategy, and execution come together to build brands people genuinely love.…I am a Brand and Marketing leader with 9+ years of experience building and scaling brands across fintech and digital-first environments. I specialize in turning insights into strategy, strategy into creative ideas, and ideas into campaigns that drive awareness, consideration, and product adoption. My experience spans brand strategy, brand activation, global campaign execution, creative direction, content leadership, social-first storytelling, and multi-channel marketing (ATL, digital, influencers, CRM, OOH). I’ve worked as a cross-functional partner to Growth, Product, Performance, Insights, Legal, and C-Level teams, ensuring brand consistency and business impact across markets. As a creator myself since 2015, I bring a unique combination of strategic thinking and content craft. I understand how culture moves, how people behave online, and how to translate product truths into narratives that audiences connect with. I thrive in fast-paced, product-led companies where creativity, strategy, and execution come together to build brands people genuinely love.

Laura Pinzón J.

Brand Strategist, Creative Director, Content Creator, +2

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I am a Brand and Marketing leader with 9+ years of experience building and scaling brands across fintech and digital-first environments. I specialize in turning insights into strategy, strategy into creative ideas, and ideas into campaigns that drive awareness, consideration, and product adoption. My experience spans brand strategy, brand activation, global campaign execution, creative direction, content leadership, social-first storytelling, and multi-channel marketing (ATL, digital, influencers, CRM, OOH). I’ve worked as a cross-functional partner to Growth, Product, Performance, Insights, Legal, and C-Level teams, ensuring brand consistency and business impact across markets. As a creator myself since 2015, I bring a unique combination of strategic thinking and content craft. I understand how culture moves, how people behave online, and how to translate product truths into narratives that audiences connect with. I thrive in fast-paced, product-led companies where creativity, strategy, and execution come together to build brands people genuinely love.…I am a Brand and Marketing leader with 9+ years of experience building and scaling brands across fintech and digital-first environments. I specialize in turning insights into strategy, strategy into creative ideas, and ideas into campaigns that drive awareness, consideration, and product adoption. My experience spans brand strategy, brand activation, global campaign execution, creative direction, content leadership, social-first storytelling, and multi-channel marketing (ATL, digital, influencers, CRM, OOH). I’ve worked as a cross-functional partner to Growth, Product, Performance, Insights, Legal, and C-Level teams, ensuring brand consistency and business impact across markets. As a creator myself since 2015, I bring a unique combination of strategic thinking and content craft. I understand how culture moves, how people behave online, and how to translate product truths into narratives that audiences connect with. I thrive in fast-paced, product-led companies where creativity, strategy, and execution come together to build brands people genuinely love.

Available to hire

I am a Brand and Marketing leader with 9+ years of experience building and scaling brands across fintech and digital-first environments. I specialize in turning insights into strategy, strategy into creative ideas, and ideas into campaigns that drive awareness, consideration, and product adoption. My experience spans brand strategy, brand activation, global campaign execution, creative direction, content leadership, social-first storytelling, and multi-channel marketing (ATL, digital, influencers, CRM, OOH). I’ve worked as a cross-functional partner to Growth, Product, Performance, Insights, Legal, and C-Level teams, ensuring brand consistency and business impact across markets.

As a creator myself since 2015, I bring a unique combination of strategic thinking and content craft. I understand how culture moves, how people behave online, and how to translate product truths into narratives that audiences connect with. I thrive in fast-paced, product-led companies where creativity, strategy, and execution come together to build brands people genuinely love.

Skills

Branding

Copywriting

Data Visualization

Experience Level

Branding

Expert

Copywriting

Expert

Data Visualization

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Head of Brand & Content at RappiPay

February 2, 2024 - Present

Define brand and communications strategy across all touchpoints. Lead content and social media strategy (organic and paid) for B2B and B2C. Build brand structure and identity guidelines. Align content across platforms with acquisition and lead generation objectives. Provide creative direction for launches and ongoing campaigns. Lead social listening and trend monitoring to inform creative and strategic decisions.

Creative Copy Senior Creator at RappiPay

February 1, 2022 - April 29, 2022

Created and wrote content for social media. Developed campaign concepts and creative copy for paid and organic content. Supported social listening initiatives to inform creative ideas.

Creative Copy at Rappi

July 13, 2020 - January 31, 2022

Conceptualized and developed creative content for campaigns in Colombia and Mexico. Produced always-on content for Instagram, TikTok MX and paid media.

Brand Manager at RappiPay

May 2, 2022 - February 1, 2024

Planned and measured social media and content strategy across platforms. Coordinated content production and creative asset delivery. Managed a multi-disciplinary creative team. Monitored trends, audiences, and emerging platforms. Oversaw influencer partnerships and collaboration.

Paid Media Assistant at Findasense Spain

October 8, 2018 - July 31, 2019

Supported paid media execution and Always-On content operations for top international brands. • Supported paid media implementation and monitoring for major brands including Vitaldent, Bankia, Tetra Pak, and Restalia Group (100 Montaditos, TGB, La Sureña). • Produced campaign reports, insights analysis and Always-On content support. • Managed paid media platforms (Business Manager).

Engagement Specialist at Findasense Colombia

July 10, 2017 - September 7, 2018

Created content for Jolie de Vogue, DIRECTV, Skoda, and SEAT. Community management and influencer marketing. Monitored, analyzed and optimized campaign performance.

Content Creator at Freelance

May 25, 2017 - October 24, 2018

Content creator on Instagram and Twitter for brands such as Adidas, Skechers, DirecTV, Skoda, SEAT. Community management and influencer marketing.