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Hi there! I’m Lori D. Rogers, a strategic sales and media relations professional based in New Jersey with 15+ years of experience driving visibility, leads, and revenue for health/wellness brands, entrepreneurs, and thought leaders. I excel at shaping messaging, building media relationships, and creating integrated campaigns that blend PR, marketing, and sales to move business outcomes forward. I’ve navigated remote, hybrid, agency, and consulting setups to help clients grow through credible storytelling and targeted outreach. I’m passionate about turning data into actionable strategy, mentoring teams, and delivering content that resonates with audiences and stakeholders. Whether developing visibility plans for book launches, speaking engagements, or partnerships, I thrive on thoughtful counsel, measurable results, and delivering value across the funnel—from awareness to revenue.…Hi there! I’m Lori D. Rogers, a strategic sales and media relations professional based in New Jersey with 15+ years of experience driving visibility, leads, and revenue for health/wellness brands, entrepreneurs, and thought leaders. I excel at shaping messaging, building media relationships, and creating integrated campaigns that blend PR, marketing, and sales to move business outcomes forward. I’ve navigated remote, hybrid, agency, and consulting setups to help clients grow through credible storytelling and targeted outreach. I’m passionate about turning data into actionable strategy, mentoring teams, and delivering content that resonates with audiences and stakeholders. Whether developing visibility plans for book launches, speaking engagements, or partnerships, I thrive on thoughtful counsel, measurable results, and delivering value across the funnel—from awareness to revenue.

Lori D. Rogers

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Hi there! I’m Lori D. Rogers, a strategic sales and media relations professional based in New Jersey with 15+ years of experience driving visibility, leads, and revenue for health/wellness brands, entrepreneurs, and thought leaders. I excel at shaping messaging, building media relationships, and creating integrated campaigns that blend PR, marketing, and sales to move business outcomes forward. I’ve navigated remote, hybrid, agency, and consulting setups to help clients grow through credible storytelling and targeted outreach. I’m passionate about turning data into actionable strategy, mentoring teams, and delivering content that resonates with audiences and stakeholders. Whether developing visibility plans for book launches, speaking engagements, or partnerships, I thrive on thoughtful counsel, measurable results, and delivering value across the funnel—from awareness to revenue.…Hi there! I’m Lori D. Rogers, a strategic sales and media relations professional based in New Jersey with 15+ years of experience driving visibility, leads, and revenue for health/wellness brands, entrepreneurs, and thought leaders. I excel at shaping messaging, building media relationships, and creating integrated campaigns that blend PR, marketing, and sales to move business outcomes forward. I’ve navigated remote, hybrid, agency, and consulting setups to help clients grow through credible storytelling and targeted outreach. I’m passionate about turning data into actionable strategy, mentoring teams, and delivering content that resonates with audiences and stakeholders. Whether developing visibility plans for book launches, speaking engagements, or partnerships, I thrive on thoughtful counsel, measurable results, and delivering value across the funnel—from awareness to revenue.

Available to hire

Hi there! I’m Lori D. Rogers, a strategic sales and media relations professional based in New Jersey with 15+ years of experience driving visibility, leads, and revenue for health/wellness brands, entrepreneurs, and thought leaders. I excel at shaping messaging, building media relationships, and creating integrated campaigns that blend PR, marketing, and sales to move business outcomes forward. I’ve navigated remote, hybrid, agency, and consulting setups to help clients grow through credible storytelling and targeted outreach.

I’m passionate about turning data into actionable strategy, mentoring teams, and delivering content that resonates with audiences and stakeholders. Whether developing visibility plans for book launches, speaking engagements, or partnerships, I thrive on thoughtful counsel, measurable results, and delivering value across the funnel—from awareness to revenue.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Work Experience

Independent Contract Projects (Remote) – Freelance Media + Sales Consultant

January 1, 2013 - Present

Provide media relations for B2B, consumer and health tech clients, including book launches and thought leaders. Deliver brand consulting focusing on messaging, strategy, and relationship-building to drive awareness, leads, and revenue.

Assistant Vice President of Media Relations at JCONNELLY

September 1, 2023 - May 1, 2025

Led media relations and thought leadership campaigns for clients including Keion Henderson, Dave Liniger (RE/MAX), Sarah Jakes Roberts, Manor House Films, CAZ Investments, and Pocketbook Agency. Secured 100+ national media placements (Good Morning America, CNN, CNBC, Yahoo! Finance, Wall Street Journal) to drive client growth and business development. Developed visibility strategies that increased lead generation, speaking engagements, and conversions. Identified upsell opportunities through account reviews, contributing to high client retention. Integrated PR wins into outbound marketing campaigns to support sales initiatives. Boosted Manor House Films’ media profile, achieving 48.6M+ reach and $449K ad value. Oversaw book launches and thought leadership initiatives. Retained and grew client accounts through strategic counsel and high-impact media results. Mentored junior staff on media-to-sales pipelines and ROI-focused storytelling. Supported client onboarding, discovery sessions,

Senior Media Relations Specialist at LBR/PR

September 1, 2017 - September 1, 2023

Led high-value professional services accounts, aligning media visibility with lead generation, brand credibility, and business growth. Clients included Macklowe Gallery, Ramit Sethi, Red Clover HR, Tower Legal Solutions, and Polar Legal. Secured top-tier media coverage in Forbes, Time, Fast Company, Insider, LA Times, and The Wall Street Journal. Generated 2M+ impressions in 24 months, driving sales outreach, thought leadership, and partnership opportunities. Managed end-to-end client experience to increase success metrics and contract renewals. Advised clients on media-driven growth strategies across diverse industries.

Account Director at THE S3 AGENCY

January 1, 2011 - January 1, 2013

Directed media strategy and new business development for national consumer and service brands, including Eight O'Clock Coffee, Tata Tea Brands, and Turtle Back Zoo, driving account growth and agency visibility. Created PR materials, including decks, proposals, and case studies, to drive sales enablement and client acquisition. Led “The Cupping Room” video campaign for Eight O’Clock Coffee, generating 331M+ impressions and inbound interest aligned with client sales objectives.

Account Supervisor at COBURN COMMUNICATIONS

January 1, 2010 - January 1, 2011

Managed strategic PR campaigns and earned media for clients such as Boots Beauty USA, Torrid Fashion, Ingenious Designs, and Demand Media. Developed media plans and pitched new business accounts to support agency growth. Built strong media relationships, securing placements that elevated brand narratives and drove business outcomes. Developed messaging and campaigns for celebrity-led brands, including Tyra Banks’ fashion and beauty ventures. Produced presentations and case studies that contributed to agency expansion and client retention.

Senior Account Executive/Account Executive at BRAND BUILDING COMMUNICATIONS

January 1, 2007 - January 1, 2009

Managed integrated PR and marketing campaigns for high-profile consumer brands including L’Oréal Paris, 3 Musketeers, and Dove Chocolate. Oversaw messaging, campaign timelines, and cross-team coordination from strategic planning through execution and results analysis. Supported agency growth through new business research, client onboarding, pitch development, and customer insights.