I am an enthusiastic designer and coffee addict with over a decade of experience in design and consumer packaged goods. I excel at generating new ideas and working hands-on whenever possible. I thrive designing within licensor guidelines and also enjoy contributing to local non-profits. Always eager to learn, I partake in online classes to sharpen my skills and enjoy creative hobbies such as walking my dog, making custom giftables with my Cricut, and painting champagne bottles which have been recognized in Philadelphia Wedding Magazine. My design expertise spans packaging, branding, digital assets, and product innovation. I have worked with licensors including Disney and collaborated across teams globally. I have a strong focus on regulatory compliance and producing eye-catching e-commerce and social media assets. I bring creativity, flexibility, and professionalism to every project while staying within budget and guidelines.

Lindsey Rae Zellner

I am an enthusiastic designer and coffee addict with over a decade of experience in design and consumer packaged goods. I excel at generating new ideas and working hands-on whenever possible. I thrive designing within licensor guidelines and also enjoy contributing to local non-profits. Always eager to learn, I partake in online classes to sharpen my skills and enjoy creative hobbies such as walking my dog, making custom giftables with my Cricut, and painting champagne bottles which have been recognized in Philadelphia Wedding Magazine. My design expertise spans packaging, branding, digital assets, and product innovation. I have worked with licensors including Disney and collaborated across teams globally. I have a strong focus on regulatory compliance and producing eye-catching e-commerce and social media assets. I bring creativity, flexibility, and professionalism to every project while staying within budget and guidelines.

Available to hire

I am an enthusiastic designer and coffee addict with over a decade of experience in design and consumer packaged goods. I excel at generating new ideas and working hands-on whenever possible. I thrive designing within licensor guidelines and also enjoy contributing to local non-profits. Always eager to learn, I partake in online classes to sharpen my skills and enjoy creative hobbies such as walking my dog, making custom giftables with my Cricut, and painting champagne bottles which have been recognized in Philadelphia Wedding Magazine.

My design expertise spans packaging, branding, digital assets, and product innovation. I have worked with licensors including Disney and collaborated across teams globally. I have a strong focus on regulatory compliance and producing eye-catching e-commerce and social media assets. I bring creativity, flexibility, and professionalism to every project while staying within budget and guidelines.

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Work Experience

Product Designer at Made For Retail
January 31, 2025 - August 24, 2025
Designed innovative products and packaging for home décor and impulse goods for top national retailers. Created compelling prints, patterns, and style guides, ensuring versatile aesthetics tailored to diverse needs. Managed projects from concept to production, applying trends and technical solutions. Collaborated with teams to deliver market-driven designs in a fast-paced setting.
Product Designer at Made For Retail
January 31, 2025 - August 24, 2025
Designed innovative products and packaging for home décor and impulse goods for top national retailers. Created compelling prints, patterns, and style guides, ensuring versatile aesthetics tailored to diverse needs. Managed projects from concept to production, applying trends and technical solutions. Collaborated with teams to deliver market-driven designs in a fast-paced setting.
Senior Graphic Designer at The Mentholatum Company
May 31, 2024 - August 24, 2025
Created designs for e-commerce and packaging for over-the-counter medicines, beauty, and healthcare products. Produced eye-catching and on-trend social media assets while adhering to brand voice and regulatory guidelines. Ensured packaging and marketing media met FDA label and government requirements. Generated digital assets for Amazon, Shopify, and retailer websites while maintaining brand store consistency.
Senior Graphic Designer at The Mentholatum Company
May 31, 2024 - August 24, 2025
Created designs for e-commerce and packaging for over-the-counter medicines, beauty, and healthcare products. Produced eye-catching and on-trend social media assets while staying within brand voice and regulatory guidelines. Ensured packaging and marketing materials met FDA label and government requirements. Generated digital assets for Amazon, Shopify, and retailer websites, maintaining brand store consistency.
Graphic & Packaging Designer at Frankford Candy
November 30, 2019 - August 24, 2025
Innovated product designs for in-house candy production and other licensed food brands. Collaborated with Quality Control to ensure packaging compliance with FDA label and government requirements. Worked closely with Creative and Product managers to meet internal, sales, and retailer needs.
Graphic & Packaging Designer at Frankford Candy
November 30, 2019 - August 24, 2025
Innovated product design for in-house candy production and licensed food brands. Worked with Quality Control to ensure packaging met FDA label and government requirements. Collaborated with Creative and Product managers to meet internal, sales, and retailer needs. Worked with licensors in children's entertainment and food brands to develop original packaging for seasonal and everyday products.
Jr. Graphic & Packaging Designer at Just Play LLC
May 31, 2018 - August 24, 2025
Illuminated brands by creating elaborate and interactive showrooms using custom graphics, props, and lighting. Managed communication and time effectively with designers, product managers, licensors, and international production teams. Responsible for casting, styling, and directing models for various photography needs. Designed and managed print files including promotional collateral and internal communications. Delivered design tasks within legal, budget, and production guidelines.
Jr. Graphic & Packaging Designer at Just Play LLC
May 31, 2018 - August 24, 2025
Illuminated brands by creating elaborate and interactive showrooms using custom graphics, props, and lighting. Managed communication and time effectively with designers, product managers, licensors, and Hong Kong production team amid varying workloads. Responsible for casting, styling, and directing models for photography. Designed and managed print files for promotional collateral and internal communications within legal, budget, and production guidelines.
Creative Intern at Crayola LLC
May 31, 2014 - August 24, 2025
Worked directly with external business contacts on design, production, and other marketing materials during internship.
Creative Intern at Crayola LLC
May 31, 2014 - August 24, 2025
Worked directly with external business contacts on design, production, and marketing materials.
Freelance Designer at Self-owned
April 1, 2014 - Present
Provided logo creation, collateral, and marketing services for various clients including business owners and philanthropists. Delivered concepts and ideas for small businesses to corporations needing product innovation in several categories.
Freelance Designer at Self-owned
April 1, 2014 - Present
Logo creation, collateral, and marketing for various clients including business owners and philanthropists. Created custom illustration and typography for product, gifting, party supplies, and stationery design. Created branding for companies like Bumpas™, which has won numerous awards. Other duties included event design, digital, print, packaging, social media, and advertising design. Provided concepts and ideas for small businesses to corporations needing product innovation in various categories.

Education

Bachelor of Fine Arts in Communication Design at Kutztown University of Pennsylvania
January 11, 2030 - May 1, 2014
Disney College Program Internship at Lehigh Carbon Community College
May 1, 2010 - August 24, 2025
Bachelor of Fine Arts in Communication Design at Kutztown University of Pennsylvania
January 11, 2030 - May 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Non-Profit Organization, Healthcare, Manufacturing