Hi there! I’m Luis Samuel Rivera Amaya, a marketing-focused business student at Trinity Western University with hands-on experience in admissions marketing, social media campaigns, and project coordination. I enjoy turning market insights into engaging campaigns, optimizing processes with tools like Salesforce and Wrike, and collaborating with teams to drive growth and awareness. I’m bilingual in English and Spanish, thrive in fast-paced environments, and am currently pursuing a Bachelor of Business Administration with a marketing and finance specialization. I’m excited to contribute to innovative marketing and student outreach initiatives while completing my degree in 2026.

Samuel Rivera

Hi there! I’m Luis Samuel Rivera Amaya, a marketing-focused business student at Trinity Western University with hands-on experience in admissions marketing, social media campaigns, and project coordination. I enjoy turning market insights into engaging campaigns, optimizing processes with tools like Salesforce and Wrike, and collaborating with teams to drive growth and awareness. I’m bilingual in English and Spanish, thrive in fast-paced environments, and am currently pursuing a Bachelor of Business Administration with a marketing and finance specialization. I’m excited to contribute to innovative marketing and student outreach initiatives while completing my degree in 2026.

Available to hire

Hi there! I’m Luis Samuel Rivera Amaya, a marketing-focused business student at Trinity Western University with hands-on experience in admissions marketing, social media campaigns, and project coordination. I enjoy turning market insights into engaging campaigns, optimizing processes with tools like Salesforce and Wrike, and collaborating with teams to drive growth and awareness.

I’m bilingual in English and Spanish, thrive in fast-paced environments, and am currently pursuing a Bachelor of Business Administration with a marketing and finance specialization. I’m excited to contribute to innovative marketing and student outreach initiatives while completing my degree in 2026.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing Associate at Trinity Western University
September 1, 2025 - Present
Utilize Wrike to launch and manage over a dozen projects for future campaigns and collateral revamping. Develop project briefs to streamline collateral material updates. Coordinate tasks for future digital asset development and conduct market research to enable impactful campaigns.
Admissions Intern at Trinity Western University
May 1, 2022 - August 31, 2022
Orchestrate social media content campaigns to engage with incoming and prospective students. Conduct outreach to increase applications. Leverage Salesforce to track application status and optimize progression. Provide campus tours to prospective students, sharing information about the school.
Admissions Intern at Trinity Western University
May 1, 2023 - Present
Continuing admissions outreach and campaign execution to engage prospective students and support application progression using CRM tools and campus engagement activities.
Administrative and Sales Assistant at TWU Summer Sessions
April 1, 2024 - August 31, 2024
Managed schedules and initial communications for 75+ undergraduate summer courses. Oversaw course enrollment using Jenzabar and prepared bi-weekly enrollment reports.
Vice President of Marketing at TWU Student Business Association
September 1, 2023 - April 30, 2024
Led the marketing team to collaboratively create social media content and promotions for club events for over 50 members. Rebranded the association to resonate with the target demographic and support engagement.

Education

Bachelor of Business Administration at Trinity Western University
January 11, 2030 - April 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Media & Entertainment, Software & Internet