I am a highly driven professional with a passion to succeed. I thrive in challenging environments and actively seek opportunities that stretch my capabilities. I hold an honours degree in Psychology and a Masters in Forensic Mental Health, and I am an accomplished team player who can deliver solo projects and meet tight deadlines. I have an entrepreneurial streak and a proven track record in marketing. As the founder of Lovendu, I built a wellbeing brand from the ground up, growing a TikTok audience over 100k, building an email list of nearly 90k, and achieving significant revenue. Recently, I have worked as a Freelance Digital Marketing Manager, helping brands optimise email journeys, automate campaigns, and grow social media presence across multiple platforms.

Laura Schmidt

PRO

I am a highly driven professional with a passion to succeed. I thrive in challenging environments and actively seek opportunities that stretch my capabilities. I hold an honours degree in Psychology and a Masters in Forensic Mental Health, and I am an accomplished team player who can deliver solo projects and meet tight deadlines. I have an entrepreneurial streak and a proven track record in marketing. As the founder of Lovendu, I built a wellbeing brand from the ground up, growing a TikTok audience over 100k, building an email list of nearly 90k, and achieving significant revenue. Recently, I have worked as a Freelance Digital Marketing Manager, helping brands optimise email journeys, automate campaigns, and grow social media presence across multiple platforms.

Available to hire

I am a highly driven professional with a passion to succeed. I thrive in challenging environments and actively seek opportunities that stretch my capabilities. I hold an honours degree in Psychology and a Masters in Forensic Mental Health, and I am an accomplished team player who can deliver solo projects and meet tight deadlines. I have an entrepreneurial streak and a proven track record in marketing.

As the founder of Lovendu, I built a wellbeing brand from the ground up, growing a TikTok audience over 100k, building an email list of nearly 90k, and achieving significant revenue. Recently, I have worked as a Freelance Digital Marketing Manager, helping brands optimise email journeys, automate campaigns, and grow social media presence across multiple platforms.

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Work Experience

Freelance Digital Marketing Manager at Independent / Freelance
February 1, 2026 - Present
Support growing brands with freelance marketing management, focusing on building email marketing systems, improving customer journeys and developing social media presence. Responsibilities include managing email campaigns and flows, writing engaging copy, and advising on brand positioning and audience growth across multiple client projects.
Founder at Lovendu
July 1, 2020 - Present
Founded a wellbeing business during the pandemic selling journals and planners to support mental wellbeing, confidence and productivity. Built a TikTok audience of over 100,000 followers, managed content creation across platforms, designed products, built an email list of close to 90,000, and generated revenue of over $1,000,000.
Brand Marketing Executive at The Hut Group
April 1, 2018 - September 1, 2018
Managed and engaged brands with commercial marketing opportunities, translated brand strategies into effective online and offline campaigns, presented bespoke campaigns to drive sales, coordinated campaign assets, and contributed to the company magazine (THG Magazine) distribution across 50,000 orders.
Affiliate Executive at The Hut Group
September 1, 2017 - April 1, 2018
Managed five affiliate programmes (UK, Fitness Professionals, Sports Clubs, AU & IN), recruited and supported affiliates, expanded country-specific exposure, and tracked performance across markets.

Education

Master's degree in Forensic Mental Health at Nottingham Trent University
January 1, 2017 - January 1, 2018
Bachelor's degree in Psychology (with Honours) at University of Warwick
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education