Hi, I'm Lidia Serrano. I have a passion for creative thinking, problem-solving, and design. With experience across marketing coordination, content writing, and sales supervision, I enjoy turning complex ideas into visually appealing presentations and marketing materials. I’m organized, detail-oriented, and love to work in a dynamic environment that challenges me to keep learning and adapting. I’m currently pursuing a Master of Arts in Graphic Design to sharpen my skills even further. My background in advertising and public relations, combined with hands-on experience in retail and digital content, allows me to build strong brand voices and create impactful marketing strategies. I look forward to contributing my expertise and creativity to new projects and teams.…

Lidia Serrano

Hi, I'm Lidia Serrano. I have a passion for creative thinking, problem-solving, and design. With experience across marketing coordination, content writing, and sales supervision, I enjoy turning complex ideas into visually appealing presentations and marketing materials. I’m organized, detail-oriented, and love to work in a dynamic environment that challenges me to keep learning and adapting. I’m currently pursuing a Master of Arts in Graphic Design to sharpen my skills even further. My background in advertising and public relations, combined with hands-on experience in retail and digital content, allows me to build strong brand voices and create impactful marketing strategies. I look forward to contributing my expertise and creativity to new projects and teams.…

Available to hire

Hi, I’m Lidia Serrano. I have a passion for creative thinking, problem-solving, and design. With experience across marketing coordination, content writing, and sales supervision, I enjoy turning complex ideas into visually appealing presentations and marketing materials. I’m organized, detail-oriented, and love to work in a dynamic environment that challenges me to keep learning and adapting.

I’m currently pursuing a Master of Arts in Graphic Design to sharpen my skills even further. My background in advertising and public relations, combined with hands-on experience in retail and digital content, allows me to build strong brand voices and create impactful marketing strategies. I look forward to contributing my expertise and creativity to new projects and teams.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Marketing Coordinator at Amplifi
January 1, 2021 - April 27, 2024
Designed and developed high-quality presentations for internal and external communication, ensuring alignment with company brand and messaging. Translated complex information into clear, concise, and visually appealing business presentations. Created visually appealing marketing materials, such as brochures, social media graphics, and email newsletters. Successfully handled administrative tasks with accuracy and professionalism, including scheduling meetings, handling travel arrangements, and coordinating with vendors, ensuring the smooth and efficient operation of the office.
Content Writer at Purposity
January 1, 2020 - December 31, 2021
Managed community submissions from outline to full body of copy, to official publication on platform. Enhanced brand voice for Purposity across platform content. Assured proper data entry into Purposity platform to assist in the collection of reliable company metrics. Used and maintained sufficient level of knowledge regarding relevant professional, technical, and industry topics.
Supervisor / Sales Associate at Kate Spade New York
January 1, 2017 - December 31, 2020
Used product knowledge and storytelling to enhance guest experience, build rapport with clients, and drive sales goal. Operations lead manager; executed administrative duties from KPI analysis reports, to customer relationship management. Created promotional marketing plan to increase foot traffic and in-store appointment requests.
Sales Associate at Uniqlo
January 1, 2016 - December 31, 2017
Exceeded customer needs by utilizing the UNIQLO service standard. Upheld brand and operational standards for optimal buying environment. Worked closely with management to execute sales floor and inventory projects.
Marketing Coordinator at Amplifi
January 1, 2021 - December 31, 2024
Designed and developed high-quality presentations for internal and external communication, ensuring alignment with company brand and messaging. Translated complex information into clear, concise, and visually appealing business presentations. Created visually appealing marketing materials, such as brochures, social media graphics, and email newsletters. Successfully handled administrative tasks with accuracy and professionalism, including scheduling meetings, handling travel arrangements, and coordinating with vendors, ensuring the smooth and efficient operation of the office.
Content Writer at Purposity
January 1, 2020 - December 31, 2021
Managed community submissions from outline to full body of copy, to official publication on platform. Enhanced brand voice for Purposity across platform content. Assured proper data entry into Purposity platform to assist in the collection of reliable company metrics. Used and maintained sufficient level of knowledge regarding relevant professional, technical, and industry topics.
Supervisor / Sales Associate at Kate Spade New York
January 1, 2017 - December 31, 2020
Used product knowledge and storytelling to enhance guest experience, build rapport with clients, and drive sales goal. Operations lead manager; executed administrative duties from KPI analysis reports, to customer relationship management. Created promotional marketing plan to increase foot traffic and in-store appointment requests.
Sales Associate at Uniqlo
January 1, 2016 - December 31, 2017
Exceeded customer needs by utilizing the UNIQLO service standard. Upheld brand and operational standards for optimal buying environment. Worked closely with management to execute sales floor and inventory projects.

Education

Bachelor of Sciences at University of Central Florida
June 21, 2015 - May 3, 2019
Master of Arts at Florence Institute of Design International
January 20, 2025 - December 12, 2025
Bachelor of Sciences at University of Central Florida
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Non-Profit Organization
    paper Florence Rose Garden Rebrand
    This rebranding project was to give the Giardino delle Rose a cohesive and timeless visual identity that reflected its unique character as a serene rose garden overlooking the city of Florence. Despite its beauty and cultural value, the garden previously lacked an official logo, consistent branding, and effective signage. The new identity was designed around themes of peacefulness, botanical richness, and historical elegance, drawing inspiration from the garden’s origins in 1865 and its connection to Florence’s artistic legacy. The final deliverables included a custom logo, refined typography, updated signage, a clearer park map, a brochure, and a visual system that could be applied across digital and physical touchpoints. Through this rebrand, the Giardino delle Rose was transformed into a fully expressed destination — one that blends seamlessly with Florence’s aesthetic while celebrating the garden as a quiet, blooming tribute to the city.…